The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wedding, Kidneys, Armstrong
Agency: onemanbrand.com / Singapore
Client: Dubliner Irish Pub, The Category: Collateral Advertising / Collateral Posters: Campaign
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian
Agency: King James Advertising / Cape Town
Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile
Agency: Palmer Jarvis DDB / Vancouver
Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign
Happy Days, Mary Tyler Moore, Brady Bunch
Agency: Rethink / Vancouver
Client: TV Land Category: Consumer Radio / Consumer Radio: Campaign
Mr. Fancy Coffee Shop Coffee Pourer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Nope
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
If
Agency: Leo Burnett / Prague
Client: The Foundation for the Transplantation of Bone Marrow Category: Integrated Branding Campaign / Integrated Branding
IBM Bagatronics
Agency: Ogilvy & Mather / New York
Client: IBM Category: Integrated Branding Campaign / Integrated Branding
Playland Integrated Branding
Agency: Rethink / Vancouver
Client: Playland Category: Integrated Branding Campaign / Integrated Branding
Rough Magazine
Agency: Axiom Design Group / Houston
Client: Dallas Society for Visual Arts Category: Publication Design / Trade Magazine Full Issue
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns
Agency: Young & Rubicam / Miami
Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tablecloth
Agency: Zapping / Madrid
Client: C de C Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Texture Issue, postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Read. It helps.
Agency: Ogilvy & Mather / New Delhi
Client: Mid Land Bookshop Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
2002 Holiday Card
Agency: Pivot Design / Chicago
Client: Pivot Design Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
Scream
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Merit Award
Agency:
onemanbrand.com / Singapore
Client:
Dubliner Irish Pub, The
Title:
Wedding, Kidneys, Armstrong
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03326A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03026R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03027R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Movies, Walk the Dog, Camping
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03028R
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Brad, Charles, Double Double
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03029R
Award:
2003 Advertising Merit Award
Agency:
King James Advertising / Cape Town
Client:
Cape Argus Newspaper
Title:
Masticator, Condiment, Thespian
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03030R
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
ABC Radio
Title:
Anthrax, Gaza Strip, Hunger Strike
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03031R
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Insurance Corporation of British Columbia
Title:
GPS, Sirens, Smile
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03032R
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
TV Land
Title:
Happy Days, Mary Tyler Moore, Brady Bunch
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03033R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Fancy Coffee Shop Coffee Pourer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03015R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Giant Inflatable Pink Gorilla Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03016R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Camping
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03017R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Dinner Date
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03018R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Mall
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03019R
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Rich Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03020R
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Nope
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03021R
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
ABC Radio
Title:
Anthrax
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03022R
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Scream
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03023R
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW VALVETRONIC
Title:
Breathe easy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03024R
Award:
2003 Advertising Merit Award
Agency:
Richards Group, The / Dallas
Client:
Motel 6
Title:
Pets
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03025R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03016G
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Litter
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03017G
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03018G
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
The Foundation for the Transplantation of Bone Marrow
Title:
If
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03019G
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
IBM Bagatronics
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03020G
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Playland Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03021G
Award:
2003 Design Merit Award
Agency:
Axiom Design Group / Houston
Client:
Dallas Society for Visual Arts
Title:
Rough Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03151D
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Save the Children
Title:
My Mom's Going To Kill Me
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03347A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Crime Reports
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03348A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Movie
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03349A
Award:
2003 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Pyramid
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03350A
Award:
2003 Advertising Merit Award
Agency:
Golo Publicidade / Maputo
Client:
Red Cross Mozambique
Title:
Joao
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03351A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The ALS Association
Title:
Lou Gehrig's Speech
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03352A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Contergan
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03353A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Benoxaprofen
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03354A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03355A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Smart Bombs
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03356A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
American Police Museum
Title:
Toy Guns
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03357A
Award:
2003 Design Merit Award
Agency:
Zapping / Madrid
Client:
C de C
Title:
Tablecloth
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03193D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03194D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Mid Land Bookshop
Title:
Read. It helps.
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03195D
Award:
2003 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
Pivot Design
Title:
2002 Holiday Card
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03196D
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Graco Children's Products
Title:
Turbooster Interactive Demo
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03201N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Olympus America
Title:
Olympus C-50 Zoom Virtual Tour
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03202N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Scream
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03193N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Takeaway
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03194N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Train
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03195N
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A