The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge
Agency: Arnold Worldwide Canada / Toronto
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph
Agency: leo burnett / mumbai
Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force
Agency: Lowe Bull / Johannesburg
Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum
Agency: Net#work BBDO / Johannesburg
Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking
Agency: Ogilvy & Mather / New Delhi
Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage
Agency: Saatchi & Saatchi / London
Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Musical Instruments
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule
Agency: Matthew Vescovo/MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Beach House
Agency: Amalgamated / New York
Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think
Agency: M&C Saatchi / London
Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Fridge, Television, Chair
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
4RealDough
Agency: 4RealDough / New York
Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404
Agency: AgênciaClick / São Paulo
Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo
Agency: Arteaga Interactivo / San Juan
Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion
Agency: Eight x Ten / New York
Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website
Agency: magneticNorth / Manchester
Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine
Agency: OgivlyInteractive Worldwide / New York
Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Periscope Web Site
Agency: Periscope / Minneapolis
Client: Periscope Category: Self-Promotion / Self-Promotion - Web Sites
www.SAYITLOUD.us
Agency: SAY IT LOUD! / Orlando
Client: SAY IT LOUD! Category: Self-Promotion / Self-Promotion - Web Sites
sharpeonline.com
Agency: Hamon - Associates / Santa Monica
Client: Sharpe + Associates Category: Self-Promotion / Self-Promotion - Web Sites
The knowledge
Agency: Taxi Studio / Abbots Leigh
Client: Taxi Studio Category: Self-Promotion / Self-Promotion - Web Sites
www.owerko.com
Agency: Wonderlust Industries / New York
Client: Lyle Owerko Category: Self-Promotion / Self-Promotion - Web Sites
Mari & Josef 'No Room at The Inn'
Agency: Mother Advertising / London
Client: Mother Category: Self-Promotion / Self-Promotion - Web Sites
Soccer, Birthday, Jeans
Agency: DDB Canada (Vancouver) / Vancouver
Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Agency: Pirate Radio & Television / Toronto
Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04349A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04350A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
United Way
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04351A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04352A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Van
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04353A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04354A
Award:
2004 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Korea"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04355A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sanctuary Magazine
Title:
Tiger Graph
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04356A
Award:
2004 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
People Opposing Women Abuse
Title:
Force
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04357A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
FLOOD
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04358A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
EARTHQUAKE
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04359A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
The war museum
Title:
War Museum
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04360A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Hutchison Essar Limited
Title:
Man walking
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04361A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Greenpeace
Title:
Cage
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04362A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Musical Instruments
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04480A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo/MTV / New York
Client:
MTV
Title:
3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04481A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Black and Curly
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04482A
Award:
2004 Advertising Merit Award
Agency:
Amalgamated / New York
Client:
FUSE
Title:
Beach House
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04515A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04516A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
BA
Title:
Closer than you think
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04517A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04518A
Award:
2004 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Launch
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04519A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04520A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge, Television, Chair
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
04285A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04130A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall, Bowling Alley, Post Office
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04150A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Mattel
Title:
Fotofinish, Bulldozer, Bank Robbery
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04151A
Award:
2004 Interactive Merit Award
Agency:
4RealDough / New York
Client:
Brian McBrearty
Title:
4RealDough
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04221N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
AgênciaClick
Title:
404
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04222N
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Arteaga Interactivo
Title:
Arteaga Interactivo
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04223N
Award:
2004 Interactive Merit Award
Agency:
Eight x Ten / New York
Client:
Sean Kennedy Santos Fotographie
Title:
Web site promotion
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04224N
Award:
2004 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Home Page
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04225N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
magneticNorth
Title:
mN Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04226N
Award:
2004 Interactive Merit Award
Agency:
OgivlyInteractive Worldwide / New York
Client:
Ogilvy North America
Title:
Red Online Magazine
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04227N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Periscope
Title:
Periscope Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04228N
Award:
2004 Interactive Merit Award
Agency:
SAY IT LOUD! / Orlando
Client:
SAY IT LOUD!
Title:
www.SAYITLOUD.us
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04229N
Award:
2004 Interactive Merit Award
Agency:
Hamon - Associates / Santa Monica
Client:
Sharpe + Associates
Title:
sharpeonline.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04230N
Award:
2004 Interactive Merit Award
Agency:
Taxi Studio / Abbots Leigh
Client:
Taxi Studio
Title:
The knowledge
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04231N
Award:
2004 Interactive Merit Award
Agency:
Wonderlust Industries / New York
Client:
Lyle Owerko
Title:
www.owerko.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04232N
Award:
2004 Interactive Merit Award
Agency:
Mother Advertising / London
Client:
Mother
Title:
Mari & Josef 'No Room at The Inn'
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04261N
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
Richmond Centre
Title:
Soccer, Birthday, Jeans
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04426A
Award:
2004 Advertising Merit Award
Agency:
Pirate Radio & Television / Toronto
Client:
Screamin' Mimi's
Title:
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04428A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04429A
Award:
2004 Interactive Merit Award
Agency:
Click Here / Dallas
Client:
Dr Pepper Raging Cow
Title:
Dr Pepper Raging Low Produc Launch
Category:
Integrated Branding Campaign
Annual ID:
04249N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
The Islands of the Bahamas Ministry of Tourism
Title:
Island Hopping
Category:
Integrated Branding Campaign
Annual ID:
04250N
Award:
2004 Interactive Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Travelocity
Title:
Where's My Gnome
Category:
Integrated Branding Campaign
Annual ID:
04251N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Annual ID:
04252N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Annual ID:
04253N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy
Category:
Integrated Branding Campaign
Annual ID:
04254N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
Sprite
Title:
Thirst campaign
Category:
Integrated Branding Campaign
Annual ID:
04255N
