The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
NZ Army Force 9 Banners
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: New Zealand Army Category: Banners / Banner - Campaign
Napoleon Dynamite
Agency: Ted. Perez. + Associates / Santa Monica
Client: Fox Searchlight Pictures Category: Banners / Banner - Campaign
Revolutions
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Hold the Phone
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
StepUpSpeakOut.com
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca
Agency: Bensimon Byrne / Toronto
Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site
Agency: IconNicholson / New York
Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow
Agency: odopod / San Francisco
Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale
Agency: Tribal DDB Canada / Vancouver
Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving
Agency: Wunderman / Chicago
Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement
Agency: Dentsu / Tokyo
Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale
Agency: zentropy / Madrid
Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
Sucker
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Kitchen
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Trade / Trade Color Full Page or Spread: Single
Coffeemaker
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Fuse Box
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Alphabet
Agency: Reed Collins / Chicago
Client: YoungGuns Category: Trade / Trade Color Full Page or Spread: Single
Ever Notice
Agency: The Richards Group / Dallas
Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
Necklace
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: Alinna Category: Package Design / Commercial Product Packaging
ap bank
Agency: hakuhodo in progress inc. / Tokyo
Client: oorong-sha Category: Package Design / Commercial Product Packaging
The Observatory CD
Agency: Kinetic Singapore / Singapore
Client: The Observatory Category: Package Design / Commercial Product Packaging
Gucci envy me bottle
Agency: lloyd and company / New York
Client: Gucci Category: Package Design / Commercial Product Packaging
Steel Six
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Co. Category: Package Design / Commercial Product Packaging
Premium Dry Fruits
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Commercial Product Packaging
MINI Custom Paint Shop
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: Beyond the Banner
Come Clean Screensaver
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Beyond the Banner
Ugoffliments
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
Testimonial
Agency: DDB Brasil / São Paulo
Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Beyond the Banner
ABSOLUT RASPBERRI
Agency: Springtime and Daddy / New York
Client: ABSOLUT Category: Beyond the Banner
Taller de Empresa Corporate Identity
Agency: Blok Design / Mexico DF
Client: Taller de Empresa Category: Brand and Corporate Identity / Corporate Identity
Award:
2005 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
New Zealand Army
Title:
NZ Army Force 9 Banners
Category:
Banners / Banner - Campaign
Annual ID:
05087N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
Fox Searchlight Pictures
Title:
Napoleon Dynamite
Category:
Banners / Banner - Campaign
Annual ID:
05088N
Award:
2005 Interactive Merit Award
Agency:
Client:
Guardian
Title:
Jobs
Category:
Banners / Banner - Campaign
Annual ID:
05089N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Revolutions
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05183N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hold the Phone
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05184N
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05231N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Connect Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05232N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05233N
Award:
2005 Interactive Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Stupid.ca
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05234N
Award:
2005 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Virtual Derby
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05235N
Award:
2005 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Walking Time Bomb
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05236N
Award:
2005 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Project Rebirth
Title:
Project Rebirth Web site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05237N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Nike / Lance Armstrong Foundation
Title:
Wear Yellow
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05238N
Award:
2005 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
BC Tobacco Reduction
Title:
Exhale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05239N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Responsible Driving
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05240N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
National Federation of UNESCO Associations in Japan
Title:
UNESCO World Terakoya Movement
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05241N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
MSF Spain (Doctors Without Borders)
Title:
Let me tell you a tale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05242N
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Sucker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05199A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Kitchen
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05200A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Coffeemaker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05201A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Fuse Box
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05202A
Award:
2005 Advertising Merit Award
Agency:
Reed Collins / Chicago
Client:
YoungGuns
Title:
Alphabet
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05203A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Jackson Walker Law Firm
Title:
Ever Notice
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05204A
Award:
2005 Design Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
Alinna
Title:
Necklace
Category:
Package Design / Commercial Product Packaging
Annual ID:
05084D
Award:
2005 Design Merit Award
Agency:
hakuhodo in progress inc. / Tokyo
Client:
oorong-sha
Title:
ap bank
Category:
Package Design / Commercial Product Packaging
Annual ID:
05085D
Award:
2005 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Observatory
Title:
The Observatory CD
Category:
Package Design / Commercial Product Packaging
Annual ID:
05086D
Award:
2005 Design Merit Award
Agency:
lloyd and company / New York
Client:
Gucci
Title:
Gucci envy me bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
05087D
Award:
2005 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Co.
Title:
Steel Six
Category:
Package Design / Commercial Product Packaging
Annual ID:
05088D
Award:
2005 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Premium Dry Fruits
Category:
Package Design / Commercial Product Packaging
Annual ID:
05089D
Award:
2005 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
GE
Title:
Imagination3 (cubed)
Category:
Beyond the Banner
Annual ID:
05090N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Custom Paint Shop
Category:
Beyond the Banner
Annual ID:
05091N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
PUMA
Title:
Kick your mouse
Category:
Beyond the Banner
Annual ID:
05092N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean Screensaver
Category:
Beyond the Banner
Annual ID:
05093N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Giftmixer 3000
Category:
Beyond the Banner
Annual ID:
05094N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoffliments
Category:
Beyond the Banner
Annual ID:
05095N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken/Friendster
Category:
Beyond the Banner
Annual ID:
05096N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
TAM Express (courier)
Title:
Testimonial
Category:
Beyond the Banner
Annual ID:
05097N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Festive Holiday Card
Category:
Beyond the Banner
Annual ID:
05098N
Award:
2005 Interactive Merit Award
Agency:
GLUE LONDON / London
Client:
POT NOODLE
Title:
THE WEBRING
Category:
Beyond the Banner
Annual ID:
05099N
Award:
2005 Interactive Merit Award
Agency:
GLUE LONDON / London
Client:
POT NOODLE
Title:
CAR PARK KERNOODLING
Category:
Beyond the Banner
Annual ID:
05100N
Award:
2005 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
HP
Title:
HP Print and Play Sweepstakes
Category:
Beyond the Banner
Annual ID:
05102N
Award:
2005 Interactive Merit Award
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Beyond the Banner
Annual ID:
05103N
Award:
2005 Interactive Merit Award
Agency:
Springtime and Daddy / New York
Client:
ABSOLUT
Title:
ABSOLUT RASPBERRI
Category:
Beyond the Banner
Annual ID:
05105N
Award:
2005 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
Inkblot
Category:
Beyond the Banner
Annual ID:
05106N
Award:
2005 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
Black Sheep
Category:
Beyond the Banner
Annual ID:
05107N
Award:
2005 Interactive Merit Award
Agency:
Zugara / Los Angeles
Client:
Reebok
Title:
RBK Streets
Category:
Beyond the Banner
Annual ID:
05108N
Award:
2005 Design Merit Award
Agency:
Blok Design / Mexico DF
Client:
Taller de Empresa
Title:
Taller de Empresa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05062D