The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Surfer
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians
Agency: Goodby Silverstein & Partners / San Francisco
Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer"
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
From Atmosphere with love
Agency: Atmosphere Cph / Copenhagen
Client: Atmosphere Cph Category: Self-Promotion / Self-Promotion - Web Sites
www.ramazani.com
Agency: b?ro diffus GmbH / Stuttgart
Client: Darius Ramazani Photography Category: Self-Promotion / Self-Promotion - Web Sites
Audi 25 years of quattro
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Audi AG Ingolstadt Category: Self-Promotion / Self-Promotion - Web Sites
Sternfahrt
Agency: Elephant Seven GmbH Nord / Hamburg
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Self-Promotion / Self-Promotion - Web Sites
Lateral
Agency: Lateral / London
Client: Lateral Category: Self-Promotion / Self-Promotion - Web Sites
Neighbor Website
Agency: Neighbor / Singapore
Client: Neighbor Category: Self-Promotion / Self-Promotion - Web Sites
RGA Holiday Card
Agency: R/GA / New York
Client: R/GA Category: Self-Promotion / Self-Promotion - Web Sites
RDW Group, Inc. Corporate Web Site
Agency: RDW Group, Inc. / Providence
Client: RDW Group, Inc Category: Self-Promotion / Self-Promotion - Web Sites
Doodles
Agency: RMG David / New Delhi
Client: RMG David Category: Self-Promotion / Self-Promotion - Web Sites
Alles strahlt
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Web Sites
SS+K WEBSITE
Agency: SS+K / New York
Client: SS+K Category: Self-Promotion / Self-Promotion - Web Sites
Tribal DDB Worldwide Web Site
Agency: Tribal DDB Australia / Sydney
Client: Tribal DDB Worldwide Category: Self-Promotion / Self-Promotion - Web Sites
W+K 12 Web Site
Agency: Wieden+Kennedy / Portland
Client: W+K 12 Category: Self-Promotion / Self-Promotion - Web Sites
Slam Dunk
Agency: Dentsu / Tokyo
Client: Takehiko Inoue Category: Self-Promotion / Self-Promotion - Web Sites
Capture the Motion
Agency: Lobo / São Paulo
Client: Panasonic Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Cut-Outs
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Spider-Man 2
Agency: Prologue Films / Malibu
Client: Sony Pictures Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Dawn of the Dead
Agency: Prologue Films / Malibu
Client: Universal Studios Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Wimbledon
Agency: Prologue Films / Malibu
Client: Universal Studios Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
?Sheer Delight? Nokia 6230 Launch Animation
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
TAKAGI MASAKATSU : COEIDA
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Sixty Magazine
Agency: Arnika / Richmond
Client: VCU Adcenter Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
mouths
Agency: grupo zapping / Madrid
Client: bits sin fronteras Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
H?kan Ludwigson
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Look here! Look here!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Face of a Nation
Agency: Orange Juice Design / Durban
Client: Constitutional Court of South Africa Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Cape Town
Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box
Agency: Ogilvy & Mather / Santiago
Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign
Agency: publicismojo auckland / Auckland
Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Design Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
05199D
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05090T
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (Gym)
Title:
Crying
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05091T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Diamond of California
Title:
Norwegians
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05092T
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Popped
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05093T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
"Synchronized Swimmer"
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05094T
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Sylvania (Thailand) Ltd.
Title:
Walk
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05095T
Award:
2005 Interactive Merit Award
Agency:
Atmosphere Cph / Copenhagen
Client:
Atmosphere Cph
Title:
From Atmosphere with love
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05215N
Award:
2005 Interactive Merit Award
Agency:
b?ro diffus GmbH / Stuttgart
Client:
Darius Ramazani Photography
Title:
www.ramazani.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05216N
Award:
2005 Interactive Merit Award
Agency:
Elephant Seven GmbH Nord / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi 25 years of quattro
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05217N
Award:
2005 Interactive Merit Award
Agency:
Elephant Seven GmbH Nord / Hamburg
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
Sternfahrt
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05218N
Award:
2005 Interactive Merit Award
Agency:
Lateral / London
Client:
Lateral
Title:
Lateral
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05219N
Award:
2005 Interactive Merit Award
Agency:
Neighbor / Singapore
Client:
Neighbor
Title:
Neighbor Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05220N
Award:
2005 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
RGA Holiday Card
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05221N
Award:
2005 Interactive Merit Award
Agency:
RDW Group, Inc. / Providence
Client:
RDW Group, Inc
Title:
RDW Group, Inc. Corporate Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05222N
Award:
2005 Interactive Merit Award
Agency:
RMG David / New Delhi
Client:
RMG David
Title:
Doodles
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05223N
Award:
2005 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
Alles strahlt
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05224N
Award:
2005 Interactive Merit Award
Agency:
SS+K / New York
Client:
SS+K
Title:
SS+K WEBSITE
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05225N
Award:
2005 Interactive Merit Award
Agency:
Client:
Tribal DDB
Title:
Christmas Card
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05226N
Award:
2005 Interactive Merit Award
Agency:
Tribal DDB Australia / Sydney
Client:
Tribal DDB Worldwide
Title:
Tribal DDB Worldwide Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05227N
Award:
2005 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05228N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Takehiko Inoue
Title:
Slam Dunk
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05229N
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Panasonic
Title:
Capture the Motion
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05168D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Cut-Outs
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05173D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Sony Pictures
Title:
Spider-Man 2
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05174D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Universal Studios
Title:
Dawn of the Dead
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05175D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Universal Studios
Title:
Wimbledon
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05176D
Award:
2005 Design Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
?Sheer Delight? Nokia 6230 Launch Animation
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05177D
Award:
2005 Design Merit Award
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
TAKAGI MASAKATSU : COEIDA
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05178D
Award:
2005 Design Merit Award
Agency:
Arnika / Richmond
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05190D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
bits sin fronteras
Title:
mouths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05191D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
H?kan Ludwigson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05192D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05193D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look here! Look here!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05194D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05195D
Award:
2005 Design Merit Award
Agency:
Orange Juice Design / Durban
Client:
Constitutional Court of South Africa
Title:
The Face of a Nation
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05196D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05197D
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05311A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Keep Reading
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05312A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before Hollywood does
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05313A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Santiago
Client:
National Corporation Against Child Abuse
Title:
Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05314A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Blood Service
Title:
Volunteers Needed Campaign
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05315A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05316A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
