The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Recycle Paper
Agency: Latitude 23 Communications / New Delhi
Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar
Agency: Melinda Lawson / San Francisco
Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
IS Mosaic on Reuters Board
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Promotional Advertising
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa!
Agency: DDB Worldwide Pte Ltd / Singapore
Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg
Agency: McCann Erickson Singapore / Singapore
Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main
Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong
Agency: TBWA\RAAD / Dubai
Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Winter Appeal
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Apple Pro Applications
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging
Agency: DDB Melbourne / Melbourne
Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
giraffe
Agency: Dynamite Brothers Syndicate / Tokyo
Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities
Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO
Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP
Agency: Hans Seeger / Wauwatosa
Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign
Agency: McGarrah/Jessee / Austin
Client: Whataburger Category: Package Design / Campaign
Oregon Garden Compost Packaging
Agency: Sandstrom Design / Portland
Client: Threemile Canyon Farms Category: Package Design / Campaign
Japanese locally produced wine
Agency: Tokyu Agency Inc. / Tokyo
Client: Mercian Category: Package Design / Campaign
Heavenly Wine
Agency: Turner Duckworth / San Francisco
Client: Heavenly Marketing Category: Package Design / Campaign
Homebase Own Brand
Agency: Turner Duckworth / San Francisco
Client: Homebase Stores Ltd Category: Package Design / Campaign
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
INSECTS
Agency: BBDO West / San Francisco
Client: SAN FRANCISCO ZOOLOGICAL SOCIETY Category: Public Service/Political-Print / Outdoor and Posters - Single
Monsters - Hitler
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Design Merit Award
Agency:
Latitude 23 Communications / New Delhi
Client:
Latitude 23
Title:
Recycle Paper
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06149D
Award:
2006 Design Merit Award
Agency:
Melinda Lawson / San Francisco
Client:
Pentagram Design
Title:
2006 Typography Calendar
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06150D
Award:
2006 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Just for Xmas Mailer
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06151D
Award:
2006 Design Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Naga DDB Malaysia
Title:
Guns
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06152D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Sandstrom Holiday Cards
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06153D
Award:
2006 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06154D
Award:
2006 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06155D
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06066T
Award:
2006 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Sky Diver
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06067T
Award:
2006 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06068T
Award:
2006 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
Volkswagen Mexico
Title:
Policemen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06069T
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06070T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN - "Crossword"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06071T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Dollhouse"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06072T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Laundry"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06073T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Starbucks "Bleachers"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06074T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Jogger"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06075T
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Skittles
Title:
Sheepboys
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06076T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06077T
Award:
2006 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Mosaic on Reuters Board
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06252N
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Bar Napkins - Loin Cloth, Flag, Moustache
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06251A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Go Cards - Car, Cupboard, Elevator, Bleacher
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06252A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Hand Stamp - Name/Number
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06253A
Award:
2006 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
J H Kim Taekwondo Institute Singapore
Title:
Heeeaa!
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06254A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Adcock Ingram / Oculosan Eye Drops
Title:
"Red Eye"
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06255A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
3M Reclosable Fasteners
Title:
Kiss
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06256A
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Groupe SEB Singapore Pte Ltd
Title:
Egg
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06257A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Motorola
Title:
Spine
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06258A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Jim Aitchison
Title:
Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06259A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Shenzhen Mobile
Title:
Shenzhen Mobile ATM
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06260A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Zhujiang Beer
Title:
Taxi Window
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06261A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt am Main
Client:
Diakonie Katastrophenhilfe (Emergency Aid)
Title:
Edible Paper
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06262A
Award:
2006 Advertising Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Bendon Lingerie
Title:
Thong
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06263A
Award:
2006 Design Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill
Client:
Salvation Army
Title:
Winter Appeal
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06221D
Award:
2006 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
Apple Pro Applications
Category:
Package Design / Campaign
Annual ID:
06102D
Award:
2006 Design Merit Award
Agency:
DDB Melbourne / Melbourne
Client:
PZ Cussons
Title:
Graphite Packaging
Category:
Package Design / Campaign
Annual ID:
06103D
Award:
2006 Design Merit Award
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Au Chocolat Packaging
Category:
Package Design / Campaign
Annual ID:
06104D
Award:
2006 Design Merit Award
Agency:
Dynamite Brothers Syndicate / Tokyo
Client:
Park Project Inc.
Title:
giraffe
Category:
Package Design / Campaign
Annual ID:
06105D
Award:
2006 Design Merit Award
Agency:
HAKUHODO CREATIVE VOX Inc. / TOKYO
Client:
The University of Tokyo
Title:
Invitation to the Humanities
Category:
Package Design / Campaign
Annual ID:
06106D
Award:
2006 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Peacefrog Records
Title:
Marc Hellner EP and LP
Category:
Package Design / Campaign
Annual ID:
06107D
Award:
2006 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Triumfglass
Title:
Triumf Ice Cream
Category:
Package Design / Campaign
Annual ID:
06108D
Award:
2006 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Whataburger
Title:
Whataburger To-Go Bag Campaign
Category:
Package Design / Campaign
Annual ID:
06109D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Threemile Canyon Farms
Title:
Oregon Garden Compost Packaging
Category:
Package Design / Campaign
Annual ID:
06110D
Award:
2006 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
Mercian
Title:
Japanese locally produced wine
Category:
Package Design / Campaign
Annual ID:
06111D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Heavenly Marketing
Title:
Heavenly Wine
Category:
Package Design / Campaign
Annual ID:
06112D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase Stores Ltd
Title:
Homebase Own Brand
Category:
Package Design / Campaign
Annual ID:
06113D
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmine
Title:
Legs
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06223A
Award:
2006 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
SAN FRANCISCO ZOOLOGICAL SOCIETY
Title:
INSECTS
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06224A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Hitler
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06225A
Award:
2006 Advertising Merit Award
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06226A