The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Small Words/Whoop-ass/Time Bomb
Agency: Arnold / Boston
Client: ESPN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Emotions Campaign
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Magazine / Color: Full Page or Spread - Campaign
GTI
Agency: DDB Mexico / Mexico City
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FOOT ODOR
Agency: Fischer America Comunicação Total / São Paulo
Client: ELECTROLUX Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Find Your Court
Agency: Hill Holliday / new york
Client: United States Tennis Association Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Hippies, Boy Band, Ex Girlfriends
Agency: Leo Burnett Singapore (A Division of TLG Communications Pte Ltd) / Far East Square
Client: GH Stationery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ballons
Agency: Leo Burnett / São Paulo
Client: Skill Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Curtains, Carpet, Wallpaper
Agency: Mccann Erickson London / London
Client: Xbox 360: Microsoft Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Filling
Agency: McCann Erickson Brazil / São Paulo
Client: Bimbo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wireframe
Agency: McCann Erickson Brazil / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Continue
Agency: Publicis Lado C / Madrid
Client: Renault Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cell Campaign
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Let it all out
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Emulax Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Dreamscapes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olay Skin Care
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Monster campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Spontex Category: Consumer Magazine / Color: Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Campaign
ROME/SATC/ENTOURAGE/DEADWOOD/CURB
Agency: Venables Bell & Partners / San Francisco
Client: HBO VIDEO Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Kid s Headache
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Bayer Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Proof Reader
Agency: JWT / Cape Town
Client: JWT Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Bonded By Blood
Agency: TBWA\Whybin / Auckland
Client: adidas\NZRU Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Whiskas
Agency: AlmapBBDO / São Paulo
Client: Masterfoods Category: Trade / Full Page or Spread - Single
Manure
Agency: Colle + McVoy / Minneapolis
Client: New Holland Category: Trade / Full Page or Spread - Single
"Hell"
Agency: huey + partners / Atlanta
Client: The Daily Report Category: Trade / Full Page or Spread - Single
Rock, Paper, Scissors
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Trade / Full Page or Spread - Single
Camuflado
Agency: AlmapBBDO / São Paulo
Client: Fundação Boticario Category: Public Service/Political Print / Newspaper or Magazine - Single
Crumpled Car
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political Print / Newspaper or Magazine - Single
Insects
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
Elephant
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
BIN LADEN
Agency: la comunidad / Miami Beach
Client: THE KATRINA FOUNDATION Category: Public Service/Political Print / Newspaper or Magazine - Single
Grand Ceilings
Agency: Ogilvy and Mather Chicago / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Mother-Son
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Father-Daughter
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Public Service/Political Print / Newspaper or Magazine - Single
If you were in a Jetta, there'd be an airbag here....
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Abacus
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: The Vatsalya Foundation Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Non-Traditional Bus Wrap
Agency: Bartle Bogle Hegarty / New York
Client: ALL Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Misspell
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Targets
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07130A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Hyundai
Title:
Where's Wally
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07131A
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
ESPN
Title:
Small Words/Whoop-ass/Time Bomb
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07164A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07165A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Catfight
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07166A
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07167A
Award:
2007 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
VOLKSWAGEN
Title:
GTI
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07168A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07169A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07170A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
ELECTROLUX
Title:
FOOT ODOR
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07171A
Award:
2007 Advertising Merit Award
Agency:
Hill Holliday / new york
Client:
United States Tennis Association
Title:
Find Your Court
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07172A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Singapore (A Division of TLG Communications Pte Ltd) / Far East Square
Client:
GH Stationery
Title:
Hippies, Boy Band, Ex Girlfriends
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07173A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Skill
Title:
Ballons
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07174A
Award:
2007 Advertising Merit Award
Agency:
Mccann Erickson London / London
Client:
Xbox 360: Microsoft
Title:
Curtains, Carpet, Wallpaper
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07175A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Bimbo
Title:
Filling
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07176A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Johnson & Johnson
Title:
Wireframe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07177A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07178A
Award:
2007 Advertising Merit Award
Agency:
Publicis Lado C / Madrid
Client:
Renault
Title:
Continue
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07179A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Cell Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07180A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Emulax
Title:
Let it all out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07181A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Folgers coffee
Title:
Dreamscapes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07182A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Procter & Gamble
Title:
Olay Skin Care
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07183A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07184A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Spontex
Title:
Monster campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07185A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07186A
Award:
2007 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO VIDEO
Title:
ROME/SATC/ENTOURAGE/DEADWOOD/CURB
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07187A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Bayer
Title:
Kid s Headache
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07188A
Award:
2007 Advertising Merit Award
Agency:
JWT / Cape Town
Client:
JWT
Title:
Proof Reader
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07470A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidas\NZRU
Title:
Bonded By Blood
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07471A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Masterfoods
Title:
Whiskas
Category:
Trade / Full Page or Spread - Single
Annual ID:
07220A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
New Holland
Title:
Manure
Category:
Trade / Full Page or Spread - Single
Annual ID:
07221A
Award:
2007 Advertising Merit Award
Agency:
huey + partners / Atlanta
Client:
The Daily Report
Title:
"Hell"
Category:
Trade / Full Page or Spread - Single
Annual ID:
07222A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Rock, Paper, Scissors
Category:
Trade / Full Page or Spread - Single
Annual ID:
07223A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Fundação Boticario
Title:
Camuflado
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07290A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Crumpled Car
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07291A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Insects
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07292A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Elephant
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07293A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
THE KATRINA FOUNDATION
Title:
BIN LADEN
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07294A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy and Mather Chicago / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Grand Ceilings
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07295A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Mother-Son
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07296A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Father-Daughter
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07297A
Award:
2007 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07298A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
If you were in a Jetta, there'd be an airbag here....
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07473A
Award:
2007 Advertising Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
The Vatsalya Foundation
Title:
Abacus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07474A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
ALL
Title:
Non-Traditional Bus Wrap
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07475A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07476A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Misspell
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07477A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07478A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07479A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07480A