The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kyle Bone
Agency: strawberryfrog / new york
Client: Microsoft Category: Online Branded Content / Business to Business
As One
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle
Agency: POKE / London
Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
Palm Treo 680 Launch
Agency: AKQA / San Francisco
Client: Palm Category: Integrated Branding Campaign
Phone Legends
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Mary Woodbridge
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Mammut Sports Group AG Category: Integrated Branding Campaign
No Stank You!
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Integrated Branding Campaign
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
man(if )esto
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: (if ) interactive sdn. bhd. Category: Self-Promotion / Web Sites
Amautalab Website
Agency: amautalab / Buenos Aires
Client: Amautalab Category: Self-Promotion / Web Sites
Scholz & Volkmer Geschenkedenken
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Web Sites
Urban Silo
Agency: Urban Silo / San Francisco
Client: Jim Elliott Category: Self-Promotion / Web Sites
Showtime for your brand
Agency: WM Team GmbH / Hannover
Client: WM Team GmbH Category: Self-Promotion / Web Sites
Sprite LOST Experience
Agency: AKQA / San Francisco
Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story
Agency: AKQA / San Francisco
Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def
Agency: Atmosphere BBDO / New York
Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE"
Agency: Droga5 / NYC
Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video
Agency: Fallon / Minneapolis
Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Agency:
strawberryfrog / new york
Client:
Microsoft
Title:
Kyle Bone
Category:
Online Branded Content / Business to Business
Annual ID:
07228N
Award:
2007 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
As One
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07155N
Award:
2007 Interactive Merit Award
Agency:
POKE / London
Client:
Everyman Institute of Cancer Research
Title:
Cock-a-Doodle
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07156N
Award:
2007 Interactive Merit Award
Agency:
Rich Creative / Richmond
Client:
T2
Title:
T2 Tea
Category:
Web Sites / E-Commerce
Annual ID:
07182N
Award:
2007 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Annual ID:
07267N
Award:
2007 Interactive Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Annual ID:
07268N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
Mobile Office Solutions - Desk Crusher
Category:
Microsites / Business to Business
Annual ID:
07153N
Award:
2007 Interactive Merit Award
Agency:
Vodafone Group Plc / Newbury
Client:
Vodafone Group
Title:
Vodafone Journey
Category:
Microsites / Business to Business
Annual ID:
07154N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Annual ID:
07248N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Annual ID:
07249N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Audi Robots
Category:
Integrated Branding Campaign
Annual ID:
07250N
Award:
2007 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Phone Legends
Category:
Integrated Branding Campaign
Annual ID:
07251N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Annual ID:
07252N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Annual ID:
07253N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Annual ID:
07254N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Annual ID:
07255N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Mekanism / San Francisco
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Annual ID:
07256N
Award:
2007 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Oasys Mobile
Title:
Pherotones
Category:
Integrated Branding Campaign
Annual ID:
07257N
Award:
2007 Interactive Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Mammut Sports Group AG
Title:
Mary Woodbridge
Category:
Integrated Branding Campaign
Annual ID:
07258N
Award:
2007 Interactive Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You!
Category:
Integrated Branding Campaign
Annual ID:
07259N
Award:
2007 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
The Economist
Title:
Red out of White
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07107N
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
(if ) interactive sdn. bhd.
Title:
man(if )esto
Category:
Self-Promotion / Web Sites
Annual ID:
07260N
Award:
2007 Interactive Merit Award
Agency:
amautalab / Buenos Aires
Client:
Amautalab
Title:
Amautalab Website
Category:
Self-Promotion / Web Sites
Annual ID:
07261N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Self-Promotion / Web Sites
Annual ID:
07262N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Self-Promotion / Web Sites
Annual ID:
07263N
Award:
2007 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Geschenkedenken
Category:
Self-Promotion / Web Sites
Annual ID:
07264N
Award:
2007 Interactive Merit Award
Agency:
Urban Silo / San Francisco
Client:
Jim Elliott
Title:
Urban Silo
Category:
Self-Promotion / Web Sites
Annual ID:
07265N
Award:
2007 Interactive Merit Award
Agency:
WM Team GmbH / Hannover
Client:
WM Team GmbH
Title:
Showtime for your brand
Category:
Self-Promotion / Web Sites
Annual ID:
07266N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
The Coca-Cola Company
Title:
Sprite LOST Experience
Category:
Online Branded Content / Business to Consumer
Annual ID:
07207N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
NASP (National Association of Staredown Professionals)
Title:
Unflinching Triumph: The Philip Rockhammer Story
Category:
Online Branded Content / Business to Consumer
Annual ID:
07208N
Award:
2007 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Master Foods
Title:
Snickers Instant Def
Category:
Online Branded Content / Business to Consumer
Annual ID:
07209N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Early Detection
Category:
Online Branded Content / Business to Consumer
Annual ID:
07210N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Eat Like Snake Webfilm
Category:
Online Branded Content / Business to Consumer
Annual ID:
07211N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King/Brooke Romance
Category:
Online Branded Content / Business to Consumer
Annual ID:
07212N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
The Big Idea - Coin Dominoes
Category:
Online Branded Content / Business to Consumer
Annual ID:
07213N
Award:
2007 Interactive Merit Award
Agency:
Droga5 / NYC
Client:
ECKO UNLTD./ MARC ECKO ENTERPRISES
Title:
"STILLFREE"
Category:
Online Branded Content / Business to Consumer
Annual ID:
07214N
Award:
2007 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Garmin
Title:
Maposaurus Music Video
Category:
Online Branded Content / Business to Consumer
Annual ID:
07215N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Cow Abduction - Farmer's Video
Category:
Online Branded Content / Business to Consumer
Annual ID:
07216N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Specialized
Title:
Specialized Movies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07217N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Rare Condition
Category:
Online Branded Content / Business to Consumer
Annual ID:
07218N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Welcome to the IAP
Category:
Online Branded Content / Business to Consumer
Annual ID:
07219N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Electric Brain
Category:
Online Branded Content / Business to Consumer
Annual ID:
07220N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
The Subject
Category:
Online Branded Content / Business to Consumer
Annual ID:
07221N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Nature/ Naturalness
Category:
Online Branded Content / Business to Consumer
Annual ID:
07222N