The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Saturn: Green Line NextFest
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Other Interactive Digital Media
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
GORILLA
Agency: CONTRAPUNTO / Madrid
Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
Nike Festival of Air
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Six Short Stories and a Parable: Engineering and Why it Matters
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Direct Mail / Single
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake Category: Environmental Design / Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc Category: Integrated Branding Campaign
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Colored/Whites Banner
Agency: DDB Seattle / Seattle
Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore
Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff Category: Online Branded Content / Business to Consumer
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07012D
Award:
2007 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn: Green Line NextFest
Category:
Other Interactive Digital Media
Annual ID:
07057N
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Interactive Silver Pencil
Agency:
CONTRAPUNTO / Madrid
Client:
WWF/ADENA
Title:
GORILLA
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07015N
Award:
2007 Design Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07035D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07015A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Interactive Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07040N
Award:
2007 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Annual ID:
07051R
Award:
2007 Advertising Silver Pencil
Agency:
Curious Pictures / New York
Client:
Fluid NY/ Battle of the Ad-Bands
Title:
Battle of the Album Covers
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07073T
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07051N
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07052N
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07055T
Award:
2007 Advertising Silver Pencil
Agency:
B_T_S United AS / Oslo
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07056T
Award:
2007 Advertising Silver Pencil
Agency:
Fallon / London
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07057T
Award:
2007 Design Silver Pencil
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Six Short Stories and a Parable: Engineering and Why it Matters
Category:
Direct Mail / Single
Annual ID:
07060D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day New York / New York
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07002D
Award:
2007 Design Silver Pencil
Agency:
Grey Worldwide Beijing / Beijing
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Annual ID:
07062D
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Annual ID:
07027A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Annual ID:
07028A
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Virgin Games
Title:
Virgin Casino
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07005N
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07039D
Award:
2007 Design Silver Pencil
Agency:
undoboy / Portland
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07040D
Award:
2007 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Annual ID:
07049D
Award:
2007 Design Silver Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07071D
Award:
2007 Design Silver Pencil
Agency:
Lowe New York / New York
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07072D
Award:
2007 Design Silver Pencil
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Annual ID:
07043D
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07090G
Award:
2007 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07091G
Award:
2007 Interactive Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07023N
Award:
2007 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Annual ID:
07032N
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Interactive Silver Pencil
Agency:
ADK / Tokyo
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Annual ID:
07061N
Award:
2007 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Annual ID:
07062N
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07013N
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Interactive Silver Pencil
Agency:
DDB Seattle / Seattle
Client:
RememberSegregation.org
Title:
Colored/Whites Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07008N
Award:
2007 Interactive Silver Pencil
Agency:
Jonathan Yuen / Singapore
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Annual ID:
07066N
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Interactive Silver Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Annual ID:
07047N
