The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Aroma Ragusea
Agency: LABORATORIUM / Zagreb
Client: Aroma Ragusea Category: Package Design / Campaign
Selfridges Brand Packaging
Agency: Lewis Moberly / London
Client: Selfridges & Co Category: Package Design / Campaign
Waitrose Mustards
Agency: Lewis Moberly / London
Client: Waitrose Ltd Category: Package Design / Campaign
Packaging for Old Navy Dog Supply
Agency: Old Navy / San Francisco
Client: Old Navy Category: Package Design / Campaign
Tank Goodness Promo Materials
Agency: Spunk Design Machine / Minneapolis
Client: Tank Goodness Category: Package Design / Campaign
blablabra
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Godsend Trading Company Limited Category: Package Design / Campaign
Waitrose Breadsticks
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Vegetables and Pastas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Homebase Lawn Feed
Agency: Turner Duckworth / San Francisco
Client: Homebase Category: Package Design / Campaign
Vertigo
Agency: A / New Delhi
Client: A:Door Category: Public Service/Non-Profit/Educational / Posters - Single
Matches
Agency: Ad Planet Group / Singapore
Client: Nature Society Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
The Taj Mahal
Agency: Bates Enterprise / New Delhi
Client: Mission to the Blind Category: Public Service/Non-Profit/Educational / Posters - Single
WMD
Agency: Citizen Shing / Seattle
Client: Citizen Red Category: Public Service/Non-Profit/Educational / Posters - Single
Robot
Agency: Cramer-Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service/Non-Profit/Educational / Posters - Single
SHASHINSANMYAKU-ZOO-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Public Service/Non-Profit/Educational / Posters - Single
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Single
Tree
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Single
Head
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Peg Solitaire Game
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens
Agency: COG1 / San Francisco
Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK
Agency: Forsman & Bodenfors / Gothenburg
Client: TELE2 Category: Brand Gaming/Applications / Online
The Passenger
Agency: Hyper Happen / London
Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich!
Agency: Jung von Matt AG / Hamburg
Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer
Agency: R/GA / New York
Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star
Agency: Tribal DDB London / London
Client: Hasbro Category: Brand Gaming/Applications / Online
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards
Agency: Bates Enterprise / New Delhi
Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral
Agency: BBDO / New York
Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging
Agency: BBDO / Singapore
Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity
Agency: Block (BlockBranding.com) / Perth
Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery?
Agency: Calder Bateman / Edmonton
Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery
Agency: disturbance / Durban
Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant
Agency: HGV / London
Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab
Agency: Kinetic Singapore / singapore
Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg
Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand
Agency: CHUGOKU HAKUHODO Inc.
Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra
Agency: Saatchi & Saatchi / Sydney
Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
R-Class Microsite
Agency: Agency Republic / London
Client: Mercedes-Benz UK Category: Microsites / Business to Consumer
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Aroma Ragusea
Title:
Aroma Ragusea
Category:
Package Design / Campaign
Annual ID:
07140D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Selfridges & Co
Title:
Selfridges Brand Packaging
Category:
Package Design / Campaign
Annual ID:
07141D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Waitrose Ltd
Title:
Waitrose Mustards
Category:
Package Design / Campaign
Annual ID:
07142D
Award:
2007 Design Merit Award
Agency:
Mother / New York
Client:
Mother + BlueQ
Title:
I'm Not Candy
Category:
Package Design / Campaign
Annual ID:
07143D
Award:
2007 Design Merit Award
Agency:
Old Navy / San Francisco
Client:
Old Navy
Title:
Packaging for Old Navy Dog Supply
Category:
Package Design / Campaign
Annual ID:
07144D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Tank Goodness
Title:
Tank Goodness Promo Materials
Category:
Package Design / Campaign
Annual ID:
07145D
Award:
2007 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
muse
Title:
Hair Bags
Category:
Package Design / Campaign
Annual ID:
07146D
Award:
2007 Design Merit Award
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Godsend Trading Company Limited
Title:
blablabra
Category:
Package Design / Campaign
Annual ID:
07147D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Breadsticks
Category:
Package Design / Campaign
Annual ID:
07148D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Vegetables and Pastas
Category:
Package Design / Campaign
Annual ID:
07149D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase
Title:
Homebase Lawn Feed
Category:
Package Design / Campaign
Annual ID:
07150D
Award:
2007 Design Merit Award
Agency:
A / New Delhi
Client:
A:Door
Title:
Vertigo
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07313D
Award:
2007 Design Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Nature Society Singapore
Title:
Matches
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07314D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mission to the Blind
Title:
The Taj Mahal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07315D
Award:
2007 Design Merit Award
Agency:
Citizen Shing / Seattle
Client:
Citizen Red
Title:
WMD
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07316D
Award:
2007 Design Merit Award
Agency:
Cramer-Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Robot
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07317D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-ZOO-
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07318D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07319D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07320D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07321D
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Unilever
Title:
Clickmore
Category:
Brand Gaming/Applications / Online
Annual ID:
07190N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire Game
Category:
Brand Gaming/Applications / Online
Annual ID:
07191N
Award:
2007 Interactive Merit Award
Agency:
COG1 / San Francisco
Client:
Independent Film Channel
Title:
Samurai Kittens
Category:
Brand Gaming/Applications / Online
Annual ID:
07192N
Award:
2007 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
THE FRIEND NETWORK
Category:
Brand Gaming/Applications / Online
Annual ID:
07193N
Award:
2007 Interactive Merit Award
Agency:
glue London / London
Client:
MINI
Title:
Ave a word
Category:
Brand Gaming/Applications / Online
Annual ID:
07194N
Award:
2007 Interactive Merit Award
Agency:
Hyper Happen / London
Client:
Nokia
Title:
The Passenger
Category:
Brand Gaming/Applications / Online
Annual ID:
07195N
Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
KONZERTHAUS DORTMUND GmbH
Title:
Pop mich!
Category:
Brand Gaming/Applications / Online
Annual ID:
07196N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.stayingalive.org
Title:
Counterstrike vs. AIDS
Category:
Brand Gaming/Applications / Online
Annual ID:
07197N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Brand Gaming/Applications / Online
Annual ID:
07198N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Beatbox Mixer
Category:
Brand Gaming/Applications / Online
Annual ID:
07199N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Cluedo Cop Star
Category:
Brand Gaming/Applications / Online
Annual ID:
07200N
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07089D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mukul Goyal
Title:
Foldout Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07090D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07091D
Award:
2007 Design Merit Award
Agency:
BBDO / Singapore
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07092D
Award:
2007 Design Merit Award
Agency:
Block (BlockBranding.com) / Perth
Client:
Test Tube
Title:
Test Tube Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07093D
Award:
2007 Design Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Johnston Research
Title:
Stationery?
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07094D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
disturbance stationery
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07095D
Award:
2007 Design Merit Award
Agency:
HGV / London
Client:
Iqbal Wahab
Title:
Roast Restaurant
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07096D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
I.D.Lab
Title:
I.D.Lab
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07097D
Award:
2007 Design Merit Award
Agency:
Ligalux GmbH / Hamburg
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07098D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Coca-Cola Zero Brand Identity and Visual Language
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07099D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Hanamoto
Title:
Nice to meat you.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07100D
Award:
2007 Design Merit Award
Agency:
CHUGOKU HAKUHODO Inc.
Client:
Kure Area of Commerce and Industry Association
Title:
New Kure Brand
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07101D
Award:
2007 Design Merit Award
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Walter P Moore Identity Program
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07102D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
SYO
Title:
Sydney Youth Orchestra
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07103D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150 10.7 identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07105D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07106D
Award:
2007 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Mercedes-Benz UK
Title:
R-Class Microsite
Category:
Microsites / Business to Consumer
Annual ID:
07111N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
OnTreo.com
Category:
Microsites / Business to Consumer
Annual ID:
07112N