The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
State of Mind
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Campaign
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Scorsese
Agency: BBDO / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Environmental Design / Single
Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Cafeteria
Agency: BBDO Atlanta / Atlanta
Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Brand Gaming / Online
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
Wave of Trees
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E
Award:
2008 Interactive Gold Pencil
Agency:
CHI & Partners / London
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08086N
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Annual ID:
08004N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08065T
Award:
2008 Advertising Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Annual ID:
08012A
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08070T
Award:
2008 Design Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08020D
Award:
2008 Interactive Gold Pencil
Agency:
BBDO
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Annual ID:
08027N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N
Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N
Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N
Award:
2008 Design Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Annual ID:
08027D
Award:
2008 Design Gold Pencil
Agency:
Wink / Minneapolis
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Annual ID:
08011D
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T
Award:
2008 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08007A
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N
Award:
2008 Interactive Gold Pencil
Agency:
MediaFront AS / Oslo
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Annual ID:
08001N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Asia Pacific / Singapore
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08024A
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08025A
Award:
2008 Interactive Silver Pencil
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Annual ID:
08036N
Award:
2008 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08010A
Award:
2008 Interactive Silver Pencil
Agency:
Blitz / Los Angeles
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08065N
Award:
2008 Interactive Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Department of Health
Title:
Try Drugs
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08089N
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08023D
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08027A
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08076A
Award:
2008 Interactive Silver Pencil
Agency:
The Rumpus Room / London
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08092N
Award:
2008 Interactive Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08047N
Award:
2008 Design Silver Pencil
Agency:
BBDO Atlanta / Atlanta
Client:
BBDO Studio
Title:
Cafeteria
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08003D
Award:
2008 Advertising Silver Pencil
Agency:
TBWAChiatDay / New York
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Annual ID:
08074T
Award:
2008 Interactive Silver Pencil
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Annual ID:
08045N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
Get out and play
Category:
Brand Gaming / Online
Annual ID:
08039N
Award:
2008 Interactive Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Brand Gaming / Online
Annual ID:
08040N
Award:
2008 Design Silver Pencil
Agency:
Arc/Leo Burnett / Lisbon
Client:
One Watches
Title:
Virtual Watch
Category:
Direct Mail / Single
Annual ID:
08034D
Award:
2008 Advertising Silver Pencil
Agency:
Psyop / New York
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Annual ID:
08072T
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08044D
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Annual ID:
08033N
Award:
2008 Design Silver Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Environmental Design / Campaign
Annual ID:
08031D
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Annual ID:
08090T
Award:
2008 Design Silver Pencil
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" poster
Category:
Collateral Design / Posters - Campaign
Annual ID:
08018D
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08014A
Award:
2008 Design Silver Pencil
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Regional Environmental Awareness (REACH)
Title:
Wave of Trees
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08041D