The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Cubism Manifesto: The Power of 3
Agency: The Jupiter Drawing Room / Johannesburg
Client: Absa Capital Category: Publication Design / Book Design
Crack Book
Agency: WORK Labs / Richmond
Client: WORK Labs Category: Publication Design / Book Design
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
CHRISTMAS WRAPPING PAPER
Agency: Abbott Mead Vickers BBDO / London
Client: KID'S COMPANY Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
City Harvest "Tray"
Agency: DRAFTFCB / New York
Client: City Harvest Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Amnesty International Gallows
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Twister Campaign
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
THE HOUSE IF IMAGINATION
Agency: HEIMAT / Berlin
Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
MOTTAINAI GARBAGE BAG
Agency: MAQ inc.Tokyo / TOKYO
Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign
Inujima Art Project Signage Design
Agency: Nippon Design Center / Tokyo
Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign
Splash
Agency: Leo Burnett India / Mumbai
Client: Lokart Paint Thinner Category: Product Design / Campaign
Engineering Viewbook
Agency: 160over90 / Philadelphia
Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away
Agency: BarfootWorldwide / Dallas
Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse
Agency: BBDO Chile / Santiago
Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn
Agency: Cheil worldwide / New Delhi
Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book
Agency: Opolis Design / Tigard
Client: Nike Category: Branding / Booklet/Brochure
Design Indaba 11 programmes
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Design Indaba Plastic Brochure
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Stone Center Vessel
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
Valet Parking stub
Agency: Cheil worldwide / New Delhi
Client: Easy Ride Valet Parking Services Category: Corporate Identity / Corporate Identity - Single
Camouflage
Agency: Cheil worldwide / New Delhi
Client: Camouflage Store Category: Corporate Identity / Corporate Identity - Single
Spanner
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Binal Makhija Car Repair Category: Corporate Identity / Corporate Identity - Single
Used Cards
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Car Mall Category: Corporate Identity / Corporate Identity - Single
Coco de Mer Stationary
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Corporate Identity / Corporate Identity - Single
Turntable
Agency: McCann Erickson Mumbai / Mumbai
Client: Global Sound Category: Corporate Identity / Corporate Identity - Single
Ornithologist
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Bharatpur Bird Santury Category: Corporate Identity / Corporate Identity - Single
Guitar Instructor
Agency: OgilvyOne Worldwide / Bangkok
Client: Badee Somboonpakron Category: Corporate Identity / Corporate Identity - Single
Magnifying Contract Lawyer Business Card
Agency: Rethink / Vancouver
Client: Richard C. Nielsen Category: Corporate Identity / Corporate Identity - Single
Impressions
Agency: Sameer Kochure / Mumbai
Client: Anup Mahajan Category: Corporate Identity / Corporate Identity - Single
18 Holes
Agency: The Classic Partnership Advertising / Dubai
Client: Stuart Fee Category: Corporate Identity / Corporate Identity - Single
Tearproof Card
Agency: The Classic Partnership Advertising / Dubai
Client: Prasad Karmarkar Category: Corporate Identity / Corporate Identity - Single
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Absa Capital
Title:
The Cubism Manifesto: The Power of 3
Category:
Publication Design / Book Design
Annual ID:
09227D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
WORK Labs
Title:
Crack Book
Category:
Publication Design / Book Design
Annual ID:
09228D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Annual ID:
09232D
Award:
2009 Design Merit Award
Agency:
Cutwater / San Francisco
Client:
Jeep
Title:
Eau de Campfire
Category:
Direct Mail / Single
Annual ID:
09233D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Black Book AR100
Title:
Greed is Good
Category:
Direct Mail / Single
Annual ID:
09234D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Advertising Pvt. Ltd. / Gurgaon
Client:
Maxim
Title:
ABC
Category:
Direct Mail / Single
Annual ID:
09235D
Award:
2009 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Annual ID:
09236D
Award:
2009 Design Merit Award
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
Here 08
Category:
Direct Mail / Single
Annual ID:
09237D
Award:
2009 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
TNS Research Surveys
Title:
TNS Research Surveys Calendar
Category:
Direct Mail / Single
Annual ID:
09238D
Award:
2009 Design Merit Award
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Direct Mail / Single
Annual ID:
09239D
Award:
2009 Design Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
Dreamfields
Title:
"Plastic Bag"
Category:
Direct Mail / Single
Annual ID:
09240D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
India Post
Title:
Stamps
Category:
Direct Mail / Single
Annual ID:
09241D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Das Hunger Projekt e.V.
Title:
Ababa Banti
Category:
Direct Mail / Single
Annual ID:
09242D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary International Film Festival
Title:
Blank Invite
Category:
Direct Mail / Single
Annual ID:
09243D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Pendrive
Category:
Direct Mail / Single
Annual ID:
09244D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
KID'S COMPANY
Title:
CHRISTMAS WRAPPING PAPER
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09273D
Award:
2009 Design Merit Award
Agency:
DRAFTFCB / New York
Client:
City Harvest
Title:
City Harvest "Tray"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09274D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Amnesty International
Title:
Amnesty International Gallows
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09275D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09276D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09277D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09278D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Twister Campaign
Category:
Environmental Design / Campaign
Annual ID:
09198D
Award:
2009 Design Merit Award
Agency:
EIGHT / Tokyo
Client:
KINRANKAI
Title:
KINRAN
Category:
Environmental Design / Campaign
Annual ID:
09199D
Award:
2009 Design Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach DIY /Home Improvement
Title:
THE HOUSE IF IMAGINATION
Category:
Environmental Design / Campaign
Annual ID:
09200D
Award:
2009 Design Merit Award
Agency:
MAQ inc.Tokyo / TOKYO
Client:
GARBAGE BAG ART WORK
Title:
MOTTAINAI GARBAGE BAG
Category:
Environmental Design / Campaign
Annual ID:
09201D
Award:
2009 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Naoshima Fukutake Art Museum Foundation
Title:
Inujima Art Project Signage Design
Category:
Environmental Design / Campaign
Annual ID:
09202D
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Lokart Paint Thinner
Title:
Splash
Category:
Product Design / Campaign
Annual ID:
09129D
Award:
2009 Design Merit Award
Agency:
Rod Kommunikation AG / Zuerich
Client:
Denner
Title:
Primess
Category:
Product Design / Campaign
Annual ID:
09131D
Award:
2009 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
University of Dayton
Title:
Engineering Viewbook
Category:
Branding / Booklet/Brochure
Annual ID:
09066D
Award:
2009 Design Merit Award
Agency:
BarfootWorldwide / Dallas
Client:
Sappi Paper, Clampitt Paper
Title:
Keeping Things We Like from Going Away
Category:
Branding / Booklet/Brochure
Annual ID:
09067D
Award:
2009 Design Merit Award
Agency:
BBDO Chile / Santiago
Client:
Water of Patagonia
Title:
Crevasse
Category:
Branding / Booklet/Brochure
Annual ID:
09068D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Noah's Ark Creative Academy
Title:
Trace and Learn
Category:
Branding / Booklet/Brochure
Annual ID:
09069D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
09070D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Nike Sportswear Icon Book
Category:
Branding / Booklet/Brochure
Annual ID:
09071D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
212 Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09072D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 11 programmes
Category:
Branding / Booklet/Brochure
Annual ID:
09073D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Plastic Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
09074D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Stone Center Vessel
Category:
Branding / Booklet/Brochure
Annual ID:
09075D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Easy Ride Valet Parking Services
Title:
Valet Parking stub
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09087D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Camouflage Store
Title:
Camouflage
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09088D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Binal Makhija Car Repair
Title:
Spanner
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09089D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Car Mall
Title:
Used Cards
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09090D
Award:
2009 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Coco de Mer Stationary
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09091D
Award:
2009 Design Merit Award
Agency:
McCann Erickson Mumbai / Mumbai
Client:
Global Sound
Title:
Turntable
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09092D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Bharatpur Bird Santury
Title:
Ornithologist
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09093D
Award:
2009 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Badee Somboonpakron
Title:
Guitar Instructor
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09094D
Award:
2009 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Richard C. Nielsen
Title:
Magnifying Contract Lawyer Business Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09095D
Award:
2009 Design Merit Award
Agency:
Sameer Kochure / Mumbai
Client:
Anup Mahajan
Title:
Impressions
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09096D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Stuart Fee
Title:
18 Holes
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09097D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Prasad Karmarkar
Title:
Tearproof Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09098D