The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Bud Light Birthday
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Web Sites / Corporate Image
Fallout 3 PrepareForTheFuture.com
Agency: AKQA / Arlington
Client: Bethesda Softworks Category: Web Sites / Corporate Image
Happiness Factory
Agency: Sapient Interactive / Palmetto Bay
Client: The Coca Cola Company Category: Web Sites / Corporate Image
Hello Sour Sally
Agency: Kinetic Singapore / Singapore
Client: Sour Sally Frozen Yogurt Category: Web Sites / Corporate Image
HELLO! RUNNERS MAP
Agency: 777interactive / Tokyo
Client: adidas Japan K.K. Category: Web Sites / Corporate Image
Lumina Live!
Agency: Kilo Studio Pte Ltd / Singapore
Client: Lumina Live! Pte Ltd Category: Web Sites / Corporate Image
Nike Basketball Signature Moves
Agency: R/GA / New York
Client: Nike Category: Web Sites / Corporate Image
Nvidia Speak Visual site
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Web Sites / Corporate Image
RETHINKING VODKA
Agency: Great Works / Stockholm
Client: LEVEL VODKA Category: Web Sites / Corporate Image
Seconds
Agency: Dinamo / Lysaker
Client: Doctors without borders Category: Web Sites / Corporate Image
Think. Again.
Agency: Euro RSCG / New York
Client: The Atlantic Category: Web Sites / Corporate Image
