The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS Category: Banners - Dynamic / Campaign
Virtual Shadow Napping
Agency: Play / London
Client: Foster's Category: Banners - Dynamic / Campaign
A4 Driving Challenge iPhone Game
Agency: Factory Design Labs / Denver
Client: Audi Category: Brand Gaming / Mobile
Forever Story
Agency: CHI&Partners / London
Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
One Laptop per Child Equation Microsite
Agency: TAXI, Inc. (NYC) / New York
Client: One Laptop per Child Category: Public Service/Cultural Institutions/Educational / Microsites
Planet Protector
Agency: Ogilvy Beijing / Beijing
Client: Canon Category: Public Service/Cultural Institutions/Educational / Microsites
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
ownyourC 2.0
Agency: AgencyNet / Fort Lauderdale
Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
GASSAKU
Agency: Dentsu / Tokyo
Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe
Agency: R/GA / New York
Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp
Agency: GSD&M Idea City / Austin
Client: BMW Category: Integrated Branding Campaign / Interactive Only
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Campaign
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
FLIES 1
Agency: CONTRAPUNTO / Madrid
Client: AMNISTÍA INTERNACIONAL Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Annual ID:
09116N
Award:
2009 Interactive Merit Award
Agency:
Awards Coordinator / San Francisco
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Annual ID:
09117N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Annual ID:
09118N
Award:
2009 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
Audi
Title:
A4 Driving Challenge iPhone Game
Category:
Brand Gaming / Mobile
Annual ID:
09192N
Award:
2009 Interactive Merit Award
Agency:
CHI&Partners / London
Client:
The Carphone Warehouse
Title:
Forever Story
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09261N
Award:
2009 Interactive Merit Award
Agency:
TAXI, Inc. (NYC) / New York
Client:
One Laptop per Child
Title:
One Laptop per Child Equation Microsite
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09262N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Canon
Title:
Planet Protector
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
09263N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Colorado State Tobacco Education & Prevention Partnership (STEPP)
Title:
ownyourC 2.0
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09264N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
Award:
2009 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious: The Taste Of Times Square
Category:
Online Branded Content / Single
Annual ID:
09218N
Award:
2009 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Intel K.K.
Title:
GASSAKU
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09239N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Miss Fiffi Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09240N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia viNe
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09241N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swaggerize Me
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09242N
Award:
2009 Interactive Merit Award
Agency:
GSD&M Idea City / Austin
Client:
BMW
Title:
The Ramp
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09243N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt Car Rental
Title:
Animated URL
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09223N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09224N
Award:
2009 Interactive Merit Award
Agency:
Dare / London
Client:
Sony Ericsson
Title:
Find It
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09225N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09226N
Award:
2009 Interactive Merit Award
Agency:
Fjord Interactive Marketing + Technology / Toronto
Client:
Samsung Canada
Title:
Samsung's Follow your INSTINCT
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09227N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
McDonald's
Title:
The Lost Ring
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09228N
Award:
2009 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Germanwings GmbH
Title:
Wi-Fi Advertising
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09229N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SIXT
Title:
WiFi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09230N
Award:
2009 Interactive Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Annual ID:
09105N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09106N
Award:
2009 Interactive Merit Award
Agency:
Lowe London / London
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Annual ID:
09107N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Annual ID:
09108N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09260N
Award:
2009 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
AMNISTÍA INTERNACIONAL
Title:
FLIES 1
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
09270N
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N