The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Bambi, Dinner, Garage
Agency: La Comunidad / Miami
Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Cinema Advertising / Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth
Agency: BBDO West San Francisco / san francisco
Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Agency:
Passion Pictures / London
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10366T
Award:
2010 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Destiny
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10367T
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Airball
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10368T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10369T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10370T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10371T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10372T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10373T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10424T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10425T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10426T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Sexuality
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10427T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10428T
Award:
2010 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Wrangler
Title:
Bambi, Dinner, Garage
Category:
Cinema Advertising / Campaign
Annual ID:
10429T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Cinema Advertising / Campaign
Annual ID:
10430T
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
INVASION
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10301A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
Coca-Cola/Hopenhagen
Title:
A Bottle of Hope
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10302A
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte (IGFM)
Title:
Wrong News
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10303A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Outdoor Essentials
Category:
Innovation in Advertising / Campaign
Annual ID:
10456G
Award:
2010 Advertising Merit Award
Agency:
BBDO West San Francisco / san francisco
Client:
Conservation International
Title:
Team Earth
Category:
Innovation in Advertising / Campaign
Annual ID:
10457G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Tide Magttraction
Category:
Innovation in Advertising / Campaign
Annual ID:
10458G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Innovation in Advertising / Campaign
Annual ID:
10459G
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Cia das Letras
Title:
You Are Here
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10245A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10246A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10247A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monsters campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10248A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10249A
Award:
2010 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Procter & Gamble
Title:
Feel More
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10250A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Planet Yoga
Title:
Pose
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10251A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10252A
Award:
2010 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Corporate Responsibility
Title:
Beat Gasoline
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10253A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Palmco Hotels
Title:
Hard Rock "Memorabilia" Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10254A
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Shock and Soul
Title:
Winter Collection
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10255A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10256A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10257A
Award:
2010 Advertising Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
Ecomist Air Sanitizers
Title:
Onions/Cigarettes/Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10258A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A