The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Bambi, Dinner, Garage
Agency: La Comunidad / Miami
Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Cinema Advertising / Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth
Agency: BBDO West San Francisco / san francisco
Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
