The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
E
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
DHL From to-America
Agency: Ogilvy Beijing / Beijing
Client: DHL Category: Magazine / Full Page or Spread - Single
Hand
Agency: Prolam Y&R / Santiago
Client: Nutripro Category: Magazine / Full Page or Spread - Single
I Knew
Agency: Prolam Y&R / Santiago
Client: Colgate Category: Magazine / Full Page or Spread - Single
Bad Mood
Agency: Prolam Y&R / Santiago
Client: Laboratorios Chile Category: Magazine / Full Page or Spread - Single
Bedouin
Agency: Publicis Conseil / PARIS
Client: Viking Category: Magazine / Full Page or Spread - Single
Blind Spot
Agency: RP& / Santa Monica
Client: Acura Category: Magazine / Full Page or Spread - Single
Map
Agency: The Red Brick Road / London
Client: Take the Family Category: Magazine / Full Page or Spread - Single
Hiking Gear
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Camping Gear
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Our Ride
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
ADLAND ANNUAL
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Collateral / Promotion (Agencies creating work for individuals)
Someone Special Dollar Holiday Cards
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Window
Agency: DDB South Africa / Johannesburg
Client: Umbro Category: Collateral / Promotion (Agencies creating work for individuals)
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / Promotion (Agencies creating work for individuals)
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral / Promotion (Agencies creating work for individuals)
The First Supersize Pop-Up
Agency: Jung von Matt AG / Stuttgart
Client: Sara Lee Household & Body Care Germany Category: Collateral / Promotion (Agencies creating work for individuals)
The Flyer's Collection
Agency: JWT New York / New York
Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Promotion (Agencies creating work for individuals)
sweat is used as a medium
Agency: leonardo macias / sao paulo SP brazil
Client: Mizuno Category: Collateral / Promotion (Agencies creating work for individuals)
Audio annual report
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bang & Olufsen Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Trillion Dollar Flyer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Innovation in Advertising / Single
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Innovation in Advertising / Single
Care Tag for our Planet
Agency: BBDO West San Francisco / san francisco
Client: Goodwill Category: Innovation in Advertising / Single
Red Cross Store
Agency: Leo Burnett Iberia / Madrid
Client: Red Cross Category: Innovation in Advertising / Single
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Innovation in Advertising / Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Innovation in Advertising / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Innovation in Advertising / Single
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10142A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10143A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
E
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10144A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10145A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
DHL
Title:
DHL From to-America
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10146A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Nutripro
Title:
Hand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10147A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Colgate
Title:
I Knew
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10148A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Laboratorios Chile
Title:
Bad Mood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10149A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Viking
Title:
Bedouin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10150A
Award:
2010 Advertising Merit Award
Agency:
RP& / Santa Monica
Client:
Acura
Title:
Blind Spot
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10151A
Award:
2010 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Take the Family
Title:
Map
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10152A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Hiking Gear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10153A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Camping Gear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10154A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Our Ride
Category:
Small Space Print / Campaign
Annual ID:
10189A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Being Young
Category:
Small Space Print / Campaign
Annual ID:
10190A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Puzzles
Category:
Small Space Print / Campaign
Annual ID:
10191A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND ANNUAL
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10260A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Outdoor Essentials
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10261A
Award:
2010 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Someone Special Dollar Holiday Cards
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10262A
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Umbro
Title:
Window
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10263A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10264A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10265A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sara Lee Household & Body Care Germany
Title:
The First Supersize Pop-Up
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10266A
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
The Flyer's Collection
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10267A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10268A
Award:
2010 Advertising Merit Award
Agency:
leonardo macias / sao paulo SP brazil
Client:
Mizuno
Title:
sweat is used as a medium
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10269A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Bang & Olufsen Deutschland GmbH
Title:
Audio annual report
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10270A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Flyer
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10271A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Innovation in Advertising / Single
Annual ID:
10448G
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Innovation in Advertising / Single
Annual ID:
10449G
Award:
2010 Advertising Merit Award
Agency:
BBDO West San Francisco / san francisco
Client:
Goodwill
Title:
Care Tag for our Planet
Category:
Innovation in Advertising / Single
Annual ID:
10450G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Red Cross
Title:
Red Cross Store
Category:
Innovation in Advertising / Single
Annual ID:
10451G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Innovation in Advertising / Single
Annual ID:
10452G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Innovation in Advertising / Single
Annual ID:
10453G
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Innovation in Advertising / Single
Annual ID:
10454G
Award:
2010 Advertising Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Innovation in Advertising / Single
Annual ID:
10455G