The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh!
Agency: DRAFT Co.,Ltd / Tokyo
Client: Walt Disney Japan Category: Direct Mail / Single
Concert Tickets
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Neuroth Category: Direct Mail / Single
C+M/CHS Cutting Board Invite
Agency: Colle+McVoy / Minneapolis
Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Direct Mail / Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio
Agency: Draftfcb Cape Town / Cape Town
Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Direct Mail / Single
Color Bars
Agency: Cossette West, Dare Vancouver / Vancouver
Client: McDonald's Category: Broadcast Design / Single
Travel Symphony
Agency: Ogilvy Frankfurt / Frankfurt
Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Journey To Zero / Anticipation
Agency: Dreamers Ink Aesthetics / New York
Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Inc Category: Broadcast Design / Single
Cornering lights
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Volkswagen Category: Collateral Design / Posters - Campaign
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Campaign
Creatures
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Philippines Inc. Category: Collateral Design / Posters - Campaign
Infectious Passports
Agency: Ogilvy Frankfurt / Frankfurt
Client: DKV (German Health Insurance) Category: Collateral Design / Posters - Campaign
New Uno
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Fiat Category: Collateral Design / Posters - Campaign
'Chicago'
Agency: Meng Yang / Chicago
Client: Know Your Flag Category: Collateral Design / Posters - Campaign
Screen Ink. Posters
Agency: Bailey Lauerman / Lincoln
Client: Screen Ink. Category: Collateral Design / Posters - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Collateral Design / Posters - Campaign
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Collateral Design / Posters - Campaign
David Sandlin Subway Posters
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Posters - Campaign
SNOW VOICE
Agency: DENTSU INC / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
MY FIRST AOMORI
Agency: DENTSU INC / Tokyo
Client: East Japan Railway Campany Category: Collateral Design / Posters - Campaign
House
Agency: green giraffe Inc. / Tokyo
Client: Kizaki Building Category: Collateral Design / Posters - Campaign
Concert Tickets
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Neuroth AG Category: Collateral Design / Posters - Campaign
Wall Campaign
Agency: Richter7 / Salt Lake City
Client: Apple Beer Category: Collateral Design / Posters - Campaign
Frozen Food
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Electrolux Category: Collateral Design / Posters - Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Collateral Design / Posters - Campaign
Weapons
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Collateral Design / Posters - Campaign
Benjarong
Agency: Fingerprints / Chennai
Client: Oriental Cuisines Pvt Ltd Category: Collateral Design / Posters - Campaign
Love Blossoms Here
Agency: Out of the Box / Delhi
Client: Mother's Pride/Marvel Group of Companies Category: Collateral Design / Posters - Campaign
China High!
Agency: DENTSU INC. Tokyo / Tokyo
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Poster of the play "SPOT"
Agency: good design company / Tokyo
Client: Twinkle Corporation Ltd. Category: Collateral Design / Posters - Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
How far does your creativity go?
Agency: AlmapBBDO / São Paulo
Client: Epa Category: Collateral Design / Posters - Campaign
E.Company Brochure
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion
Better The Reindeer You Know
Agency: Moon Communications / Surry Hills
Client: Moon Communications Category: Collateral Design / Self-promotion
Office 2010 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design Category: Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Outdoor Design / Campaign
Annual ID:
11230D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Direct Mail / Single
Annual ID:
11241D
Award:
2011 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Walt Disney Japan
Title:
Winnie the Pooh!
Category:
Direct Mail / Single
Annual ID:
11242D
Award:
2011 Design Merit Award
Agency:
303 / Sydney
Client:
Harley Davidson
Title:
Harley Damage Control
Category:
Direct Mail / Single
Annual ID:
11243D
Award:
2011 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Neuroth
Title:
Concert Tickets
Category:
Direct Mail / Single
Annual ID:
11244D
Award:
2011 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Rock4AIDS
Title:
Spark Hope Matchbook
Category:
Direct Mail / Single
Annual ID:
11245D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
CHS
Title:
C+M/CHS Cutting Board Invite
Category:
Direct Mail / Single
Annual ID:
11246D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Direct Mail / Single
Annual ID:
11247D
Award:
2011 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Offsetters
Title:
Ice Cube Tray
Category:
Direct Mail / Single
Annual ID:
11248D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Direct Mail / Single
Annual ID:
11249D
Award:
2011 Design Merit Award
Agency:
Draftfcb Cape Town / Cape Town
Client:
Draftfcb Cape Town
Title:
Draftfcb Design Portfolio
Category:
Direct Mail / Single
Annual ID:
11250D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Direct Mail / Single
Annual ID:
11251D
Award:
2011 Design Merit Award
Agency:
Young & Rubicam / Frankfurt am Main
Client:
BFF
Title:
Stairs
Category:
Broadcast Design / Single
Annual ID:
11253D
Award:
2011 Design Merit Award
Agency:
Cossette West, Dare Vancouver / Vancouver
Client:
McDonald's
Title:
Color Bars
Category:
Broadcast Design / Single
Annual ID:
11254D
Award:
2011 Design Merit Award
Agency:
Charlex / New York
Client:
Charlex
Title:
ShapeShifter
Category:
Broadcast Design / Single
Annual ID:
11255D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Fire
Category:
Broadcast Design / Single
Annual ID:
11256D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DB (German Rail)
Title:
Travel Symphony
Category:
Broadcast Design / Single
Annual ID:
11257D
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out, Trailer
Category:
Broadcast Design / Single
Annual ID:
11258D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Speech
Category:
Broadcast Design / Single
Annual ID:
11259D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Broadcast Design / Single
Annual ID:
11260D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Snow
Category:
Broadcast Design / Single
Annual ID:
11261D
Award:
2011 Design Merit Award
Agency:
Dreamers Ink Aesthetics / New York
Client:
Nissan / TBWA Chiat Day
Title:
Journey To Zero / Anticipation
Category:
Broadcast Design / Single
Annual ID:
11262D
Award:
2011 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems Inc
Title:
The Brick Thief
Category:
Broadcast Design / Single
Annual ID:
11263D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Volkswagen
Title:
Cornering lights
Category:
Collateral Design / Posters - Campaign
Annual ID:
11151D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
11152D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Philippines Inc.
Title:
Creatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
11153D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DKV (German Health Insurance)
Title:
Infectious Passports
Category:
Collateral Design / Posters - Campaign
Annual ID:
11154D
Award:
2011 Design Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Fiat
Title:
New Uno
Category:
Collateral Design / Posters - Campaign
Annual ID:
11155D
Award:
2011 Design Merit Award
Agency:
Meng Yang / Chicago
Client:
Know Your Flag
Title:
'Chicago'
Category:
Collateral Design / Posters - Campaign
Annual ID:
11156D
Award:
2011 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Screen Ink.
Title:
Screen Ink. Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
11157D
Award:
2011 Design Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Collateral Design / Posters - Campaign
Annual ID:
11158D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Collateral Design / Posters - Campaign
Annual ID:
11159D
Award:
2011 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
David Sandlin Subway Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
11160D
Award:
2011 Design Merit Award
Agency:
DENTSU INC / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE
Category:
Collateral Design / Posters - Campaign
Annual ID:
11161D
Award:
2011 Design Merit Award
Agency:
DENTSU INC / Tokyo
Client:
East Japan Railway Campany
Title:
MY FIRST AOMORI
Category:
Collateral Design / Posters - Campaign
Annual ID:
11162D
Award:
2011 Design Merit Award
Agency:
green giraffe Inc. / Tokyo
Client:
Kizaki Building
Title:
House
Category:
Collateral Design / Posters - Campaign
Annual ID:
11163D
Award:
2011 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Neuroth AG
Title:
Concert Tickets
Category:
Collateral Design / Posters - Campaign
Annual ID:
11164D
Award:
2011 Design Merit Award
Agency:
Richter7 / Salt Lake City
Client:
Apple Beer
Title:
Wall Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
11165D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Electrolux
Title:
Frozen Food
Category:
Collateral Design / Posters - Campaign
Annual ID:
11166D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Collateral Design / Posters - Campaign
Annual ID:
11167D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Weapons
Category:
Collateral Design / Posters - Campaign
Annual ID:
11168D
Award:
2011 Design Merit Award
Agency:
Fingerprints / Chennai
Client:
Oriental Cuisines Pvt Ltd
Title:
Benjarong
Category:
Collateral Design / Posters - Campaign
Annual ID:
11169D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Mother's Pride/Marvel Group of Companies
Title:
Love Blossoms Here
Category:
Collateral Design / Posters - Campaign
Annual ID:
11170D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Yoshida Hideo Memorial Foundation
Title:
China High!
Category:
Collateral Design / Posters - Campaign
Annual ID:
11171D
Award:
2011 Design Merit Award
Agency:
good design company / Tokyo
Client:
Twinkle Corporation Ltd.
Title:
Poster of the play "SPOT"
Category:
Collateral Design / Posters - Campaign
Annual ID:
11172D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11173D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Epa
Title:
How far does your creativity go?
Category:
Collateral Design / Posters - Campaign
Annual ID:
11174D
Award:
2011 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,Ltd.
Title:
E.Company Brochure
Category:
Collateral Design / Self-promotion
Annual ID:
11193D
Award:
2011 Design Merit Award
Agency:
Moon Communications / Surry Hills
Client:
Moon Communications
Title:
Better The Reindeer You Know
Category:
Collateral Design / Self-promotion
Annual ID:
11194D
Award:
2011 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Office: Jason Schulte Design
Title:
Office 2010 Holiday Card
Category:
Collateral Design / Self-promotion
Annual ID:
11195D