The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: The GW Breast Care Center Category: Cinema / Documentaries
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
THINK Exhibit Posters
Agency: Ogilvy New York / New York
Client: IBM Category: Outdoor Design / Transit - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Websites / Consumer Goods
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Experiential Advertising / Installations
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
The Progressive Years
Agency: &Larry / Singapore
Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
LRA Crisis Tracker
Agency: Digitaria / San Diego
Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike Category: Websites / Public Service/Non-Profit
Interruptions
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics Category: Social Media / Location-Aware Services
HBO GO Mobile Apps
Agency: HUGE / Brooklyn
Client: HBO Category: Mobile Applications/Sites / Services
MINI Rocketman Concept
Agency: BSUR Agency / Amsterdam
Client: MINI International Category: Broadcast Design / Animation
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Branded Content / Games
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream Category: Websites / Branded Games
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Broadcast Design / Single
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Onboard Food Packaging
Agency: Wieden+Kennedy / New Delhi
Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
Underscore N°3: The Fight Issue
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Magazine Layout Design
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Annual ID:
12007E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Annual ID:
12014E
Award:
2012 Interactive Bronze Pencil
Agency:
Volontaire / Stockholm
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Annual ID:
12086N
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Design Bronze Pencil
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12034D
Award:
2012 Interactive Bronze Pencil
Agency:
PARTY / Tokyo
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
12082N
Award:
2012 Advertising Bronze Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Anta
Title:
Anta “shoebox” installation
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12031A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12032A
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12051D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Annual ID:
12025A
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
12070T
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Annual ID:
12005N
Award:
2012 Advertising Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Annual ID:
12107G
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Annual ID:
12042A
Award:
2012 Design Bronze Pencil
Agency:
&Larry / Singapore
Client:
General Insurance Association of Singapore (GIA)
Title:
The Progressive Years
Category:
Branding / Annual Report
Annual ID:
12003D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12074T
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Interactive Bronze Pencil
Agency:
Digitaria / San Diego
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Annual ID:
12017N
Award:
2012 Interactive Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Annual ID:
12018N
Award:
2012 Advertising Bronze Pencil
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Interruptions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12006A
Award:
2012 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever
Title:
Banner Dove NFL
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12031N
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12068T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12069T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Interactive Bronze Pencil
Agency:
VML Australia / IdeaWorks / Sydney
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Annual ID:
12088N
Award:
2012 Interactive Bronze Pencil
Agency:
HUGE / Brooklyn
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Annual ID:
12029N
Award:
2012 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI International
Title:
MINI Rocketman Concept
Category:
Broadcast Design / Animation
Annual ID:
12064D
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path
Category:
Publication Design / Book Layout Design
Annual ID:
12055D
Award:
2012 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Annual ID:
12098T
Award:
2012 Advertising Bronze Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Non-Broadcast / Online
Annual ID:
12088T
Award:
2012 Interactive Bronze Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Annual ID:
12002N
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Annual ID:
12060D
Award:
2012 Design Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
BSH Deutschland
Title:
Icebergs
Category:
Craft / Photography in Design - Campaign
Annual ID:
12076D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12002A
Award:
2012 Advertising Bronze Pencil
Agency:
JWT / FABRIKANT / Zurich
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12003A
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Annual ID:
12022A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Annual ID:
12023A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Annual ID:
12050E
Award:
2012 Design Bronze Pencil
Agency:
Wieden+Kennedy / New Delhi
Client:
IndiGo Airlines
Title:
Onboard Food Packaging
Category:
Package Design / Package Design - Campaign
Annual ID:
12022D