The One Show
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Category
Integrated Branding / Integrated Branding Campaign - Online
URL
Click to launch
Annual ID
12071N
About the Work
On March 11, 2011, the Tohoku earthquake/tsunami hit Japan. The majority of the roads in the region were affected and traffic was put to a complete stop.
Within 20 hours after the earthquake, Honda quickly responded to the critical situation by providing road information collected real-time via the Internavi system installed on vehicles. By plotting these real-time data on a map, usable roads are visualized.
Information was provided on the internet and through Google Map.
Internavi became an indispensible tool for the nation.
Furthermore, starting at the Tokyo Motor Show, Honda exhibited this information about road repairs, which represents how Japan stood together and began to rebuild after the disaster.
Through Honda?s speedy and timely response, the Internavi data was made accessible to the public efficiently and effectively, which guided may deliveries to the affected area.
Within 20 hours after the earthquake, Honda quickly responded to the critical situation by providing road information collected real-time via the Internavi system installed on vehicles. By plotting these real-time data on a map, usable roads are visualized.
Information was provided on the internet and through Google Map.
Internavi became an indispensible tool for the nation.
Furthermore, starting at the Tokyo Motor Show, Honda exhibited this information about road repairs, which represents how Japan stood together and began to rebuild after the disaster.
Through Honda?s speedy and timely response, the Internavi data was made accessible to the public efficiently and effectively, which guided may deliveries to the affected area.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Rhizomatiks
Twotone Inc.
Shipoo Inc.
Art Director
Yu Orai
Ryuta Modeki
Creative Director
Takeshi Imai
Kaoru Sugano
Creative Technologist
Kaoru Sugano
Kyoko Yonezawa
Designer
Yusuke Nishida
Director
Seiichi Saito
Information Architect
Tadafumi Nogawa
Aiko Sugawara
Ken Imamura
Akihiro Mikawa
Yuichiro Ishido
Programmer
Hiroko Ise
Yuhei Urano
Taeji Sawai
Agency Producer
Takao Kaburaki
Takuma Sato
Haruhiko Ishikawa
Content Strategist
Keisuke Arikuni
Digital Artist / Multimedia
Hiroyuki Hori
Akira Hayasaka
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