The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Outdoor Design / Transit - Single
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai
Client: Li Ning Category: Outdoor Design / Transit - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Outdoor Design / Transit - Single
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
MORE PEOPLE MORE MINI
Agency: TBWA\ISTANBUL / ISTANBUL
Client: MINI Category: Outdoor Design / Transit - Single
Squeezed
Agency: Zulu Alpha Kilo / Toronto
Client: Simply Orange Category: Outdoor Design / Transit - Single
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Feathers
Agency: Basic Books / Perseus Books Group / New York
Client: Basic Books Category: Publication Design / Book Cover Design
Dead Man Cooking
Agency: Jung von Matt / Hamburg
Client: ALIVE e.V. Category: Publication Design / Book Cover Design
Enjoy the Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Cinema Advertising / Long Form - :90 and Over - Single
The Long Wait
Agency: adam&eve / London
Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Milano Salone 2011
Agency: Daiko Advertising Inc. / Osaka
Client: Panasonic Corporation Category: Branding / Booklet/Brochure
The Dream Room
Agency: Morris Pinewood Stockholm / Stockholm
Client: Liljevalchs Category: Branding / Booklet/Brochure
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Annual ID:
12166D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Annual ID:
12168D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Outdoor Design / Transit - Single
Annual ID:
12169D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Outdoor Design / Transit - Single
Annual ID:
12170D
Award:
2012 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
MINI
Title:
MORE PEOPLE MORE MINI
Category:
Outdoor Design / Transit - Single
Annual ID:
12171D
Award:
2012 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Simply Orange
Title:
Squeezed
Category:
Outdoor Design / Transit - Single
Annual ID:
12172D
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Annual ID:
12132N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Annual ID:
12133N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Annual ID:
12134N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Annual ID:
12135N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Annual ID:
12136N
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
12326T
Award:
2012 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
Nando's South Africa
Title:
The Last Dictator Standing
Category:
Consumer Television / 60 Second - Single
Annual ID:
12327T
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
60 Things in 60 Seconds
Category:
Consumer Television / 60 Second - Single
Annual ID:
12328T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Victor
Category:
Consumer Television / 60 Second - Single
Annual ID:
12329T
Award:
2012 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Annual ID:
12330T
Award:
2012 Advertising Merit Award
Agency:
Euro RSCG Israel / Tel Aviv
Client:
Reckitt Benckiser
Title:
Colon 101
Category:
Consumer Television / 60 Second - Single
Annual ID:
12331T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Annual ID:
12332T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Annual ID:
12333T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
One Hitter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12334T
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Annual ID:
12336T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Blind Spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
12337T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Hallmark
Title:
Give and Get
Category:
Consumer Television / 60 Second - Single
Annual ID:
12338T
Award:
2012 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Consumer Television / 60 Second - Single
Annual ID:
12339T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Blam! Blam!
Category:
Consumer Television / 60 Second - Single
Annual ID:
12340T
Award:
2012 Advertising Merit Award
Agency:
BBH and Google Creative Lab / Los Angeles
Client:
Google Chrome
Title:
Dear Sophie
Category:
Consumer Television / 60 Second - Single
Annual ID:
12341T
Award:
2012 Advertising Merit Award
Agency:
Ponce Buenos Aires / Buenos Aires
Client:
Unilever
Title:
2012
Category:
Consumer Television / 60 Second - Single
Annual ID:
12342T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
ZE - Electric life
Category:
Consumer Television / 60 Second - Single
Annual ID:
12343T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Annual ID:
12344T
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client:
Nissan
Title:
Gas Powered Everything
Category:
Consumer Television / 60 Second - Single
Annual ID:
12345T
Award:
2012 Advertising Merit Award
Agency:
TRY/ Apt / Oslo
Client:
Volkswagen
Title:
No Sheep - No Sleep
Category:
Consumer Television / 60 Second - Single
Annual ID:
12346T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
Heineken USA
Title:
Handlebar Moustache
Category:
Consumer Television / 60 Second - Single
Annual ID:
12347T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Annual ID:
12348T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Annual ID:
12530T
Award:
2012 Design Merit Award
Agency:
Basic Books / Perseus Books Group / New York
Client:
Basic Books
Title:
Feathers
Category:
Publication Design / Book Cover Design
Annual ID:
12181D
Award:
2012 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Publication Design / Book Cover Design
Annual ID:
12182D
Award:
2012 Advertising Merit Award
Agency:
303Lowe / Subiaco
Client:
The Office of Road Safety
Title:
Enjoy the Ride
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12421T
Award:
2012 Advertising Merit Award
Agency:
adam&eve / London
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12422T
Award:
2012 Design Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
Panasonic Corporation
Title:
Milano Salone 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12082D
Award:
2012 Design Merit Award
Agency:
GROUND / Tokyo
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Annual ID:
12083D
Award:
2012 Design Merit Award
Agency:
Morris Pinewood Stockholm / Stockholm
Client:
Liljevalchs
Title:
The Dream Room
Category:
Branding / Booklet/Brochure
Annual ID:
12084D
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12262A