The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Collateral / P.O.P. and In-store - Campaign
TEV BIKES
Agency: kbs+ / Toronto
Client: Tev Bikes Category: Collateral / P.O.P. and In-store - Campaign
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral / P.O.P. and In-store - Campaign
XBox Kinect Starwars
Agency: The Jupiter Drawing Room / Cape Town
Client: Musica Category: Collateral / P.O.P. and In-store - Campaign
Sponsor of beer
Agency: Young & Rubicam Prague / Prague
Client: Zatecky pivovar spol. s r.o. Category: Collateral / P.O.P. and In-store - Campaign
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans
Agency: BETC / Paris
Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New
Agency: DDB Brasil / São Paulo
Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time
Agency: Google Creative Lab / New York
Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya
Agency: King James / Cape Town
Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York
Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Born Into It
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Out Of Home / Digital / Electronic
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Out Of Home / Digital / Electronic
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Magical Payphone
Agency: NBS / Rio de Janeiro
Client: Oi Category: Out Of Home / Digital / Electronic
Take a look at Brussels
Agency: TBWA / Paris
Client: SNCF Category: Out Of Home / Digital / Electronic
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows Category: Out Of Home / Digital / Electronic
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13245A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13246A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / Toronto
Client:
Tev Bikes
Title:
TEV BIKES
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13247A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13248A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13249A
Award:
2013 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Cape Town
Client:
Musica
Title:
XBox Kinect Starwars
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13250A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Zatecky pivovar spol. s r.o.
Title:
Sponsor of beer
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13251A
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Annual ID:
13337T
Award:
2013 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Fuel for Fans
Category:
Consumer Television / 60 Second - Single
Annual ID:
13338T
Award:
2013 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Annual ID:
13339T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13340T
Award:
2013 Advertising Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Annual ID:
13341T
Award:
2013 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / 60 Second - Single
Annual ID:
13342T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
13343T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Annual ID:
13344T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Annual ID:
13345T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Annual ID:
13346T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Annual ID:
13347T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Annual ID:
13348T
Award:
2013 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Annual ID:
13197A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Annual ID:
13198A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Annual ID:
13199A
Award:
2013 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Out Of Home / Digital / Electronic
Annual ID:
13200A
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Annual ID:
13201A
Award:
2013 Advertising Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Annual ID:
13202A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
SNCF
Title:
Take a look at Brussels
Category:
Out Of Home / Digital / Electronic
Annual ID:
13203A
Award:
2013 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
Out Of Home / Digital / Electronic
Annual ID:
13204A
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T