The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale Category: Brand Transformation / Single
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single
Bullet
Agency: Cundari / Toronto
Client: BMW Canada Category: Cinema Advertising / Long Form - :90 and Over - Single
Toy Car World
Agency: Venables Bell & Partners / San Francisco
Client: Google Fiber Category: Cinema Advertising / Long Form - :90 and Over - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Culver City
Client:
Apple
Title:
Back Pages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13141A
Award:
2013 Advertising Merit Award
Agency:
TBWASingapore / Singapore
Client:
APA Publications GmbH & Co. Verlag KG
Title:
"Say What?!"
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13142A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13143A
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Annual ID:
13504G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Annual ID:
13505G
Award:
2013 Advertising Merit Award
Agency:
Whybin\TBWA / Pyrmont
Client:
M.J Bale
Title:
M.J BALE-GRAZED ON GREATNESS
Category:
Brand Transformation / Single
Annual ID:
13506G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13417T
Award:
2013 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13418T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google Fiber
Title:
Toy Car World
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13419T
Award:
2013 Advertising Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13420T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Annual ID:
13106A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Newspaper / Small Space Print - Single
Annual ID:
13107A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Annual ID:
13108A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Annual ID:
13109A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Annual ID:
13110A
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13084A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13085A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13086A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13087A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13088A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13089A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13090A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13091A
Award:
2013 Advertising Merit Award
Agency:
SHEDcsc / Perth
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13092A
Award:
2013 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13093A
Award:
2013 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13094A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A