The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale Category: Brand Transformation / Single
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single
Bullet
Agency: Cundari / Toronto
Client: BMW Canada Category: Cinema Advertising / Long Form - :90 and Over - Single
Toy Car World
Agency: Venables Bell & Partners / San Francisco
Client: Google Fiber Category: Cinema Advertising / Long Form - :90 and Over - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
