The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
Impressive
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby
Agency: LG2 / Quebec City
Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Collateral / Posters - Campaign
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Collateral / Posters - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil Category: Collateral / Posters - Campaign
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: MotoItalia Philippines Category: Collateral / Posters - Single
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Collateral / Posters - Single
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Impressive
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13389T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Woods
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13390T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Mime
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13391T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13392T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13393T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13394T
Award:
2013 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Capital Transit Network
Title:
Baby
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13395T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Patio
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13396T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Jet Ski
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13397T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
13223A
Award:
2013 Advertising Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Earpod Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13224A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Mumbai
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Annual ID:
13225A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Annual ID:
13226A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Annual ID:
13228A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Annual ID:
13229A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Collateral / Posters - Campaign
Annual ID:
13230A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Annual ID:
13231A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Collateral / Posters - Campaign
Annual ID:
13232A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Annual ID:
13233A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Collateral / Posters - Campaign
Annual ID:
13234A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Annual ID:
13235A
Award:
2013 Advertising Merit Award
Agency:
Y&R / São Paulo
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Annual ID:
13236A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Quit pretending
Category:
Collateral / Posters - Campaign
Annual ID:
13237A
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Annual ID:
13206A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Annual ID:
13207A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Annual ID:
13208A
Award:
2013 Advertising Merit Award
Agency:
Brunner / Atlanta
Client:
Nuway
Title:
Souvenirs-Plates
Category:
Collateral / Posters - Single
Annual ID:
13209A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Collateral / Posters - Single
Annual ID:
13210A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Collateral / Posters - Single
Annual ID:
13211A
Award:
2013 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Annual ID:
13212A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Annual ID:
13213A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Annual ID:
13214A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Annual ID:
13215A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Annual ID:
13216A
Award:
2013 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Annual ID:
13217A