The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
You have 70 seconds
Agency: Duval Guillaume / Paris
Client: The Coca-Cola Company Category: Non-Broadcast / Online
I Haz a Catnip in Mah Head
Agency: JWT / New York
Client: Energizer/Litter Genie Category: Non-Broadcast / Online
Dollar Shave Club
Agency: Paulilu / Los Angeles
Client: Dollar Shave Club Category: Non-Broadcast / Online
Troy Davis - I am alive
Agency: serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Tap
Agency: M&C Saatchi / Sydney
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Moose
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Dumb Ways To Die - Toast
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Newspaper or Magazine - Single
Bedroom
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Kitchen
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader
Agency: Duval Guillaume / Paris
Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Newspaper / Small Space Print - Campaign
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt
Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Corona Familiar
Agency: Cramer - Krasselt / Chicago
Client: Crown Imports Category: Out Of Home / Transit & Outdoor Installations - Campaign
Kia Optima Panoramic Sunroof
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Life Cycle
Agency: DDB / Singapore
Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Human Coupons
Agency: Leo Burnett / Toronto
Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Transit & Outdoor Installations - Campaign
Jameson Oil Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Out Of Home / Transit & Outdoor Installations - Campaign
Roachville
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Transit & Outdoor Installations - Campaign
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Magazine / Full Page or Spread - Campaign
Hinges
Agency: Bester Burke / Cape Town
Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women
Agency: Black River FC / Johannesburg
Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Miniatures
Agency: Giovanni Draft FCB / São Paulo
Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Non-Broadcast / Online
Annual ID:
13426T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
The Coca-Cola Company
Title:
You have 70 seconds
Category:
Non-Broadcast / Online
Annual ID:
13427T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Non-Broadcast / Online
Annual ID:
13428T
Award:
2013 Advertising Merit Award
Agency:
JWT / New York
Client:
Energizer/Litter Genie
Title:
I Haz a Catnip in Mah Head
Category:
Non-Broadcast / Online
Annual ID:
13429T
Award:
2013 Advertising Merit Award
Agency:
Paulilu / Los Angeles
Client:
Dollar Shave Club
Title:
Dollar Shave Club
Category:
Non-Broadcast / Online
Annual ID:
13430T
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Annual ID:
13431T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Non-Broadcast / Online
Annual ID:
13432T
Award:
2013 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Medecins Sans Frontieres
Title:
Tap
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13278A
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die - Moose
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13279A
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die - Toast
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13280A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13281A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Bedroom
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13282A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Kitchen
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
13283A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Annual ID:
13477G
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Experiential Advertising / Installations
Annual ID:
13478G
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Annual ID:
13479G
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Experiential Advertising / Installations
Annual ID:
13480G
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Annual ID:
13481G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Annual ID:
13482G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Annual ID:
13483G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Experiential Advertising / Installations
Annual ID:
13484G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
13111A
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Annual ID:
13292A
Award:
2013 Advertising Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies For Life
Category:
Public Service / Outdoor - Single
Annual ID:
13293A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Foundation FOR LIFE -- for organ donation
Title:
Waiting. For seven years.
Category:
Public Service / Outdoor - Single
Annual ID:
13294A
Award:
2013 Advertising Merit Award
Agency:
TDA / Boulder
Client:
Ace
Title:
Ace Bus
Category:
Public Service / Outdoor - Single
Annual ID:
13295A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A
Award:
2013 Advertising Merit Award
Agency:
Cramer - Krasselt / Chicago
Client:
Crown Imports
Title:
Corona Familiar
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13190A
Award:
2013 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Kia Optima Panoramic Sunroof
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13191A
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13192A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13193A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13194A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Oil Paintings
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13195A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Roachville
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13196A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13127A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13128A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13129A
Award:
2013 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
Triton Leo Group(Q20)
Title:
Hinges
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13130A
Award:
2013 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
1st for Women Insurance
Title:
Why We Insure Women
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13131A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13132A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13133A
Award:
2013 Advertising Merit Award
Agency:
Giovanni Draft FCB / São Paulo
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13134A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13135A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13136A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13137A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13138A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13139A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13140A