The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned
Agency: BBDO / New York
Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google
Agency: Dentsu / Tokyo
Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark
Agency: 777interactive / Tokyo
Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi
Agency: TBWA\Digital Arts Network / Auckland
Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian
Agency: MercerBell / Sydney
Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness
Agency: Team Nike / Shanghai
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy
Agency: AKQA / London
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20
Agency: Digivaasi / New Delhi
Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids
Agency: Mother / New York
Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011
Agency: SYZYGY / Bad Hombrug
Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers
Agency: BBH / New York
Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes
Agency: Weapon7 / London
Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest
Agency: Firstborn / New York
Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt
Agency: Mullen / Boston
Client: Zappos Category: Social Media / Best Use of Social Media/Facebook
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Name Tunnels
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Websites / Public Service/Non-Profit
Blind
Agency: Hungry Boys / Moscow
Client: Right to a Smile Charity Fund Category: Websites / Public Service/Non-Profit
Carly's Cafe
Agency: John St / Toronto
Client: Carly's Voice Category: Websites / Public Service/Non-Profit
Civil Rights Captcha
Agency: Prime / Stockholm
Client: Civil Rights Defenders Category: Websites / Public Service/Non-Profit
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Websites / Public Service/Non-Profit
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Websites / Public Service/Non-Profit
Century of the Child
Agency: Hello Monday / New York
Client: MoMA Category: Websites / Public Service/Non-Profit
One Small Tweet
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Websites / Public Service/Non-Profit
I Will if You Will
Agency: Leo Burnett / Chicago
Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Sweden's Most Hospitable Agency
Agency: Kristoffer Gandsager / Gothenburg
Client: Kristoffer Gandsager Category: Websites / Self-Promotion
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Category: Websites / Durable Goods
Volvo FH Magazine
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Websites / Durable Goods
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Branded Games
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Society of Good Taste
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13304N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO/Game of Thrones
Title:
DeThroned
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13305N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13306N
Award:
2013 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13307N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13308N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
JAXA
Title:
THE SPACE HANGOUT powered by Google
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13309N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Getaways Granter
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13310N
Award:
2013 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Kodansha
Title:
Social Bookmark
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13311N
Award:
2013 Interactive Merit Award
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13312N
Award:
2013 Interactive Merit Award
Agency:
TBWA\Digital Arts Network / Auckland
Client:
Mercury Energy
Title:
Good Energy Taxi
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13313N
Award:
2013 Interactive Merit Award
Agency:
MercerBell / Sydney
Client:
Nestl?/Maggi Fusian
Title:
Fists of Fusian
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13314N
Award:
2013 Interactive Merit Award
Agency:
Team Nike / Shanghai
Client:
Nike
Title:
Nike Greatness
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13315N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13316N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13317N
Award:
2013 Interactive Merit Award
Agency:
Digivaasi / New Delhi
Client:
Pepsi
Title:
Tweet20
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13318N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13319N
Award:
2013 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Skype Humoticons
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13320N
Award:
2013 Interactive Merit Award
Agency:
Mother / New York
Client:
Sour Patch Kids
Title:
The People vs. Sour Patch Kids
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13321N
Award:
2013 Interactive Merit Award
Agency:
SYZYGY / Bad Hombrug
Client:
SYZYGY
Title:
20things 2011
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13322N
Award:
2013 Interactive Merit Award
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13323N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13324N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Unicef
Title:
Pinning their hopes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13325N
Award:
2013 Interactive Merit Award
Agency:
Firstborn / New York
Client:
UNIQLO
Title:
UNIQLO "Storms" Pinterest
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13326N
Award:
2013 Interactive Merit Award
Agency:
DDB / New York
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13327N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Happy Hunt
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13328N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Craft / Sound Design
Annual ID:
13289N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Craft / Sound Design
Annual ID:
13290N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Sound Design
Annual ID:
13291N
Award:
2013 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO WAKE UP
Category:
Craft / Sound Design
Annual ID:
13292N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Name Tunnels
Category:
Websites / Public Service/Non-Profit
Annual ID:
13126N
Award:
2013 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
Right to a Smile Charity Fund
Title:
Blind
Category:
Websites / Public Service/Non-Profit
Annual ID:
13127N
Award:
2013 Interactive Merit Award
Agency:
John St / Toronto
Client:
Carly's Voice
Title:
Carly's Cafe
Category:
Websites / Public Service/Non-Profit
Annual ID:
13128N
Award:
2013 Interactive Merit Award
Agency:
Prime / Stockholm
Client:
Civil Rights Defenders
Title:
Civil Rights Captcha
Category:
Websites / Public Service/Non-Profit
Annual ID:
13129N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Websites / Public Service/Non-Profit
Annual ID:
13130N
Award:
2013 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Annual ID:
13131N
Award:
2013 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
MoMA
Title:
Century of the Child
Category:
Websites / Public Service/Non-Profit
Annual ID:
13132N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Annual ID:
13133N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Annual ID:
13134N
Award:
2013 Interactive Merit Award
Agency:
Kristoffer Gandsager / Gothenburg
Client:
Kristoffer Gandsager
Title:
Sweden's Most Hospitable Agency
Category:
Websites / Self-Promotion
Annual ID:
13135N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer Microsite
Category:
Websites / Durable Goods
Annual ID:
13121N
Award:
2013 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai
Title:
Elantra Driveway Decision Maker
Category:
Websites / Durable Goods
Annual ID:
13122N
Award:
2013 Interactive Merit Award
Agency:
Profero / London
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Annual ID:
13123N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Volvo FH Magazine
Category:
Websites / Durable Goods
Annual ID:
13124N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomcross
Category:
Craft / Typography
Annual ID:
13282N
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Branded Games
Annual ID:
13108N