The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Annual ID:
141259A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140924A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141251A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A
Award:
2014 Advertising Silver Pencil
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141083A
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Annual ID:
141261A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141193A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141262A
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141265A
Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140886A
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140111A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141271A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141272A
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140100A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140151A
Award:
2014 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140193A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140345A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140413A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140503A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Bear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140533A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140571A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Delipapier
Title:
Emma
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140689A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
IndieLisboa
Title:
Noooo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140693A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills- Cheerios
Title:
Gracie
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141107A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141230A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A
Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A
Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Annual ID:
140344A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Annual ID:
140502A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140933A
