The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Public Service / Collateral Design
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps
Agency: Paprika / Montreal
Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds Category: Public Service / Collateral Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Cover Design
Movable Type
Agency: hanqingtang design / Nanjing
Client: Jiang Su Education Press Category: Publication Design / Book Cover Design
Ceviche - Peruvian Kitchen
Agency: Here Design / London
Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design
BE PART OF SOMETHING FAMOUS
Agency: Abbott Mead Vickers BBDO / London
Client: The Edrington Group / Famous Grouse Category: Spatial Design / Indoor Spaces
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Agency: Atelier Bruckner / Stuttgart
Client: BAYER Category: Spatial Design / Indoor Spaces
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Agency: Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Kigo Kitchen Environment
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Spatial Design / Indoor Spaces
Monarch Digital Installation
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan of Las Vegas Category: Spatial Design / Indoor Spaces
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Indoor Spaces
Nanchang Insun International Cinema
Agency: One Plus Partnership / Hong Kong
Client: Hubei Insun Cinema Film Co. Category: Spatial Design / Indoor Spaces
Nike Tech Pack
Agency: SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client: Nike Category: Spatial Design / Indoor Spaces
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Design for the Greater Good / Designer Initiated
:{to:) CleftToSmile
Agency: Ogilvy & Mather India / Mumbai
Client: Operation Smile India Category: Design for the Greater Good / Designer Initiated
Free Arts NYC Brand Identity
Agency: Red Peak / New York
Client: Free Arts NYC Category: Design for the Greater Good / Designer Initiated
My Heart Fly
Agency: day day up design consultants / Zhongshan
Client: China Architecture & Building Press Category: Publication Design / Book Layout Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Layout Design
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Publication Design / Book Layout Design
Letters Of Note
Agency: Here Design / London
Client: Unbound Books Category: Publication Design / Book Layout Design
Beautiful Economics. The Economics of Creativity.
Agency: John Foster/Howard Collinge / New York City
Client: Beautiful Economics Category: Publication Design / Book Layout Design
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
501 Interpretations
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
TILE
Agency: Tomoko Yamashita / Tokyo
Client: Kinyosha Creative Works Inc. Category: Publication Design / Book Layout Design
NOW NOTHING WILL STOP THE MUSIC
Agency: BEING / Boulogne billancourt
Client: Deezer Category: Broadcast and Moving Image / Broadcast Design - Single or Series
RDIO 'New Music Weekly'
Agency: Blacklist / New York
Client: RDIO Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MY MTV
Agency: Consulado / Sao Paulo + Consulado / Sao Paulo
Client: MTV Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Art of Noise
Agency: M&C Saatchi / Sydney
Client: Noise International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
IBM Watson at Work
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Unite All Originals So Me + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Broadcast Design - Single or Series
NEGOTO "synchromanica"
Agency: Sony Music Communications Inc. / Tokyo
Client: Ki/oon Music Inc. Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV LIVE HD CHANNEL IDENTS
Agency: Viacom International Media Networks / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Be Curious
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco
Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
The Internship End Credits
Agency: Google Creative Lab / New York
Client: Twentieth Century Fox Category: Broadcast and Moving Image / Title Sequences
YCAM 10th Anniversary
Agency: 10 inc. / Tokyo
Client: Yamaguchi Center for Art and Media Category: Public Service / Brand Identity - Campaign
AMPAS BRANDING
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Public Service / Brand Identity - Campaign
Art With Heart
Agency: Concrete Design Communications / Toronto
Client: Casey House Category: Public Service / Brand Identity - Campaign
Pinacoteca's art library (Visual ID)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service / Collateral Design
Annual ID:
140636D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Public Service / Collateral Design
Annual ID:
140869D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Collateral Design
Annual ID:
140920D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Postes Canada
Title:
Horse stamps
Category:
Public Service / Collateral Design
Annual ID:
141014D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Ayala Land Inc.
Title:
Koi Fish Feed Invite
Category:
Public Service / Collateral Design
Annual ID:
141181D
Award:
2014 Design Merit Award
Agency:
Whybin \ TBWA \ Digital Arts Network / Auckland
Client:
Minds for Minds
Title:
Meeting of the Minds
Category:
Public Service / Collateral Design
Annual ID:
141248D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Cover Design
Annual ID:
140406D
Award:
2014 Design Merit Award
Agency:
hanqingtang design / Nanjing
Client:
Jiang Su Education Press
Title:
Movable Type
Category:
Publication Design / Book Cover Design
Annual ID:
140522D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Weidenfeld & Nicolson
Title:
Ceviche - Peruvian Kitchen
Category:
Publication Design / Book Cover Design
Annual ID:
140545D
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Edrington Group / Famous Grouse
Title:
BE PART OF SOMETHING FAMOUS
Category:
Spatial Design / Indoor Spaces
Annual ID:
140030D
Award:
2014 Design Merit Award
Agency:
Atelier Bruckner / Stuttgart
Client:
BAYER
Title:
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Category:
Spatial Design / Indoor Spaces
Annual ID:
140086D
Award:
2014 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client:
Daimler AG
Title:
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140087D
Award:
2014 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140243D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Environment
Category:
Spatial Design / Indoor Spaces
Annual ID:
140264D
Award:
2014 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan of Las Vegas
Title:
Monarch Digital Installation
Category:
Spatial Design / Indoor Spaces
Annual ID:
140349D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
140588D
Award:
2014 Design Merit Award
Agency:
One Plus Partnership / Hong Kong
Client:
Hubei Insun Cinema Film Co.
Title:
Nanchang Insun International Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
141006D
Award:
2014 Design Merit Award
Agency:
SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client:
Nike
Title:
Nike Tech Pack
Category:
Spatial Design / Indoor Spaces
Annual ID:
141131D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140510D
Award:
2014 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann GmbH
Title:
Moormann Single Pieces
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140589D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard- Zigor
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140836D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141023D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141206D
Award:
2014 Design Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140749D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Mumbai
Client:
Operation Smile India
Title:
:{to:) CleftToSmile
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140906D
Award:
2014 Design Merit Award
Agency:
Red Peak / New York
Client:
Free Arts NYC
Title:
Free Arts NYC Brand Identity
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
141082D
Award:
2014 Design Merit Award
Agency:
day day up design consultants / Zhongshan
Client:
China Architecture & Building Press
Title:
My Heart Fly
Category:
Publication Design / Book Layout Design
Annual ID:
140267D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Layout Design
Annual ID:
140407D
Award:
2014 Design Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Publication Design / Book Layout Design
Annual ID:
140468D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Unbound Books
Title:
Letters Of Note
Category:
Publication Design / Book Layout Design
Annual ID:
140546D
Award:
2014 Design Merit Award
Agency:
John Foster/Howard Collinge / New York City
Client:
Beautiful Economics
Title:
Beautiful Economics. The Economics of Creativity.
Category:
Publication Design / Book Layout Design
Annual ID:
140594D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Publication Design / Book Layout Design
Annual ID:
140733D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
501 Interpretations
Category:
Publication Design / Book Layout Design
Annual ID:
140734D
Award:
2014 Design Merit Award
Agency:
Tomoko Yamashita / Tokyo
Client:
Kinyosha Creative Works Inc.
Title:
TILE
Category:
Publication Design / Book Layout Design
Annual ID:
141220D
Award:
2014 Design Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Deezer
Title:
NOW NOTHING WILL STOP THE MUSIC
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140163D
Award:
2014 Design Merit Award
Agency:
Blacklist / New York
Client:
RDIO
Title:
RDIO 'New Music Weekly'
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140172D
Award:
2014 Design Merit Award
Agency:
Consulado / Sao Paulo + Consulado / Sao Paulo
Client:
MTV
Title:
MY MTV
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140236D
Award:
2014 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140764D
Award:
2014 Design Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140828D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Watson at Work
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140960D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals So Me + A-Trak
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141136D
Award:
2014 Design Merit Award
Agency:
Sony Music Communications Inc. / Tokyo
Client:
Ki/oon Music Inc.
Title:
NEGOTO "synchromanica"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141149D
Award:
2014 Design Merit Award
Agency:
Viacom International Media Networks / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV LIVE HD CHANNEL IDENTS
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141232D
Award:
2014 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Be Curious
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141279D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Center for Investigative Reporting
Title:
CIR Brand Identity - Title Sequence
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140455D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Twentieth Century Fox
Title:
The Internship End Credits
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140460D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Yamaguchi Center for Art and Media
Title:
YCAM 10th Anniversary
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140004D
Award:
2014 Design Merit Award
Agency:
180LA / Santa Monica
Client:
The Academy of Motion Picture Arts and Sciences
Title:
AMPAS BRANDING
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140007D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Casey House
Title:
Art With Heart
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140235D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library (Visual ID)
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140404D