The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Campaign
minicar light stream.
Agency: ADK / Tokyo
Client: Fuji Heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
It Was A Journey
Agency: Design Army / Washington, DC
Client: Karla Colletto Category: Broadcast and Moving Image / Short Films and Videos
Adobe Creative Series 'The Vein / Magma'
Agency: Dvein / Barcelona, Spain + Blacklist / New York
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
I Am the New Creative
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
The First Taste
Agency: Saatchi & Saatchi / Sydney
Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
TRO Corporate Design
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: TRO Category: Brand Identity / Brand Identity - Campaign
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Brand Identity / Brand Identity - Campaign
A new identity for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Brand Identity - Campaign
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Agency: Linshaobin design / Shantou
Client: XINLIN TEAHOUSE Category: Brand Identity / Brand Identity - Campaign
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Brand Identity / Brand Identity - Campaign
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Brand Identity / Brand Identity - Campaign
Re brand Identity
Agency: Re / Sydney
Client: Re Identity Category: Brand Identity / Brand Identity - Campaign
Chartier createur d'harmonies
Agency: Sid Lee / Montreal
Client: Francois Chartier Category: Brand Identity / Brand Identity - Campaign
Avinor
Agency: Snohetta Design / Oslo / New York
Client: Avinor Category: Brand Identity / Brand Identity - Campaign
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Brand Identity - Campaign
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design for the Greater Good / Government/Non-profit Initiated
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre Category: Design for the Greater Good / Government/Non-profit Initiated
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Design for the Greater Good / Government/Non-profit Initiated
Giv A GIF
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Suyen Corporation Category: Design for the Greater Good / Government/Non-profit Initiated
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Self-Promotion / Single or Series
7 Days Poster Series
Agency: Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City
Client: Gruppo Cordenons Category: Self-Promotion / Single or Series
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Self-Promotion / Single or Series
Divide & Rule
Agency: Out of the Box / New Delhi
Client: Out of the Box / Marvel Group Category: Self-Promotion / Single or Series
Small cards for great characters
Agency: Paprika / Montreal
Client: Wayward Arts Category: Self-Promotion / Single or Series
Mt. Fuji Notebook, TV tower Notebook
Agency: Peace Graphics / Nagoya
Client: Peace Piece Category: Self-Promotion / Single or Series
Typeflakes*
Agency: The Partners / London
Client: The Partners Category: Self-Promotion / Single or Series
Science of Music - Pop
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Data Visualization / Infographics
Science of Music - Blues
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Data Visualization / Infographics
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Data Visualization / Infographics
Hipster Logo
Agency: Tim Delger / San Francisco
Client: Tim Delger Category: Data Visualization / Infographics
Journal resource for cancer patients
Agency: .99 / Auckland
Client: Leukaemia & Blood Cancer New Zealand Category: Public Service / Promotional Items
ADCC Membership Brochure
Agency: Blok Design / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Promotional Items
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Promotional Items
Arts Maebashi
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Maebashi City Category: Spatial Design / Not-for-Profit
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Spatial Design / Not-for-Profit
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO clean city organization Category: Spatial Design / Not-for-Profit
LOGO
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Brand Identity / Single Element
Here is A Green Hill
Agency: A Green Hill / Hong Kong
Client: A Green Hill Category: Brand Identity / Single Element
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140650D
Award:
2014 Design Merit Award
Agency:
ADK / Tokyo
Client:
Fuji Heavy Industries
Title:
minicar light stream.
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140044D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Karla Colletto
Title:
It Was A Journey
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140341D
Award:
2014 Design Merit Award
Agency:
Dvein / Barcelona, Spain + Blacklist / New York
Client:
Adobe
Title:
Adobe Creative Series 'The Vein / Magma'
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140388D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
I Am the New Creative
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140454D
Award:
2014 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
141115D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Midorino Dental Clinic
Title:
Midorino Dental Clinic
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140003D
Award:
2014 Design Merit Award
Agency:
Alt Group / Auckland
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140073D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Hoi Bo
Title:
Hoi Bo
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140173D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Vuhl
Title:
Vuhl
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140174D
Award:
2014 Design Merit Award
Agency:
Bold / Stockholm
Client:
The Shirt Factory
Title:
The Shirt Factory redesign
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140180D
Award:
2014 Design Merit Award
Agency:
ChiiiDesign / Macau
Client:
Instituto Cultural do Governo da R.A.E de Macau
Title:
24th Macao Arts Festival
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140206D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Great Northern Hotel
Title:
Great Northern Hotel
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140544D
Award:
2014 Design Merit Award
Agency:
Interbrand / New York
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140580D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140628D
Award:
2014 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
TRO
Title:
TRO Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140638D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140730D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
A new identity for the Montréal Olympic Park
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140743D
Award:
2014 Design Merit Award
Agency:
Linshaobin design / Shantou
Client:
XINLIN TEAHOUSE
Title:
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140744D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140768D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141024D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re Identity
Title:
Re brand Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141077D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Visualaz
Title:
Visualaz
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141078D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Francois Chartier
Title:
Chartier createur d'harmonies
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141135D
Award:
2014 Design Merit Award
Agency:
Snohetta Design / Oslo / New York
Client:
Avinor
Title:
Avinor
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141147D
Award:
2014 Design Merit Award
Agency:
The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client:
Epic Distribution
Title:
Provisions
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141215D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140653D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140722D
Award:
2014 Design Merit Award
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141094D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Suyen Corporation
Title:
Giv A GIF
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141183D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Self-Promotion / Single or Series
Annual ID:
140561D
Award:
2014 Design Merit Award
Agency:
Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City
Client:
Gruppo Cordenons
Title:
7 Days Poster Series
Category:
Self-Promotion / Single or Series
Annual ID:
140626D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Self-Promotion / Single or Series
Annual ID:
140630D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Out of the Box / Marvel Group
Title:
Divide & Rule
Category:
Self-Promotion / Single or Series
Annual ID:
141011D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Wayward Arts
Title:
Small cards for great characters
Category:
Self-Promotion / Single or Series
Annual ID:
141015D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Peace Piece
Title:
Mt. Fuji Notebook, TV tower Notebook
Category:
Self-Promotion / Single or Series
Annual ID:
141022D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re
Title:
Re Sketchbooks
Category:
Self-Promotion / Single or Series
Annual ID:
141079D
Award:
2014 Design Merit Award
Agency:
The Partners / London
Client:
The Partners
Title:
Typeflakes*
Category:
Self-Promotion / Single or Series
Annual ID:
141213D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Pop
Category:
Data Visualization / Infographics
Annual ID:
140313D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Blues
Category:
Data Visualization / Infographics
Annual ID:
140314D
Award:
2014 Design Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Data Visualization / Infographics
Annual ID:
141128D
Award:
2014 Design Merit Award
Agency:
Tim Delger / San Francisco
Client:
Tim Delger
Title:
Hipster Logo
Category:
Data Visualization / Infographics
Annual ID:
141218D
Award:
2014 Design Merit Award
Agency:
.99 / Auckland
Client:
Leukaemia & Blood Cancer New Zealand
Title:
Journal resource for cancer patients
Category:
Public Service / Promotional Items
Annual ID:
140001D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
The Advertising & Design Club of Canada
Title:
ADCC Membership Brochure
Category:
Public Service / Promotional Items
Annual ID:
140175D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Promotional Items
Annual ID:
140573D
Award:
2014 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Maebashi City
Title:
Arts Maebashi
Category:
Spatial Design / Not-for-Profit
Annual ID:
140390D
Award:
2014 Design Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Spatial Design / Not-for-Profit
Annual ID:
140748D
Award:
2014 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
COGOO clean city organization
Title:
SADDLE BLOSSOMS
Category:
Spatial Design / Not-for-Profit
Annual ID:
141169D
Award:
2014 Design Merit Award
Agency:
180LA / Santa Monica
Client:
The Academy of Motion Picture Arts and Sciences
Title:
LOGO
Category:
Brand Identity / Single Element
Annual ID:
140006D
Award:
2014 Design Merit Award
Agency:
A Green Hill / Hong Kong
Client:
A Green Hill
Title:
Here is A Green Hill
Category:
Brand Identity / Single Element
Annual ID:
140022D