The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Gravity
Agency: B-Reel / New York
Client: Warner Brothers Pictures Category: Websites / Publications & Media
Explore the 80's
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Publications & Media
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes Category: Craft / Sound Design
BMW Electronaut Effect
Agency: kbs+ / New York
Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint
Agency: R/GA / New York
Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Form Follows Function
Agency: Jongmin Kim / San Francisco
Client: Jongmin Kim Category: Websites / Self-Promotion
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps Category: Integrated Branding / Integrated Branding Campaign - Online
The Azerbaijani Olympic Digital Story
Agency: Grey / New York
Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - Online
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Integrated Branding / Integrated Branding Campaign - Online
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
Award:
2014 Interactive Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / User Experience
Annual ID:
141152N
Award:
2014 Interactive Merit Award
Agency:
Tenthwave / New York
Client:
Pinnacle Foods
Title:
DuncanHines.com: Inspiration
Category:
User Experience Design - Web / User Experience
Annual ID:
141197N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Annual ID:
141243N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Cross Nationals - Run NXN
Category:
User Experience Design - Web / User Experience
Annual ID:
141278N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141145N
Award:
2014 Interactive Merit Award
Agency:
herraiz soto & co / Barcelona
Client:
Notegraphy
Title:
Notegraphy
Category:
Craft / Typography
Annual ID:
140552N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Annual ID:
140695N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography
Annual ID:
140969N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Warner Brothers Pictures
Title:
Gravity
Category:
Websites / Publications & Media
Annual ID:
140091N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Explore the 80's
Category:
Websites / Publications & Media
Annual ID:
140851N
Award:
2014 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Annual ID:
140031N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N
Award:
2014 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Intel
Title:
Intelligent Sounds
Category:
Craft / Sound Design
Annual ID:
141212N
Award:
2014 Interactive Merit Award
Agency:
kbs+ / New York
Client:
BMW
Title:
BMW Electronaut Effect
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140624N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140666N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
141072N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140126N
Award:
2014 Interactive Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
141129N
Award:
2014 Interactive Merit Award
Agency:
Jongmin Kim / San Francisco
Client:
Jongmin Kim
Title:
Form Follows Function
Category:
Websites / Self-Promotion
Annual ID:
140597N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Google Street View Treks
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140092N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
The Azerbaijani Olympic Digital Story
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140477N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140497N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client:
Old Spice
Title:
Internetervention
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
141275N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
gud
Title:
Perfect güd Morning Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140096N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140125N
Award:
2014 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Annual ID:
140297N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / New York
Client:
TNT
Title:
Mob City Twitter Script
Category:
Social Media / Best Use of A Social Network
Annual ID:
140348N
Award:
2014 Interactive Merit Award
Agency:
Erwin Penland Advertising / Greenville
Client:
Denny's
Title:
Denny's Diner Conversations
Category:
Social Media / Best Use of A Social Network
Annual ID:
140397N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York + Maker Lab / New York
Client:
Google, Maker Lab
Title:
Maker Camp
Category:
Social Media / Best Use of A Social Network
Annual ID:
140461N
Award:
2014 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Amnesty International Turkey
Title:
The Google Map demonstration
Category:
Social Media / Best Use of A Social Network
Annual ID:
140551N
Award:
2014 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Necco
Title:
#Tweethearts
Category:
Social Media / Best Use of A Social Network
Annual ID:
140554N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Best Use of A Social Network
Annual ID:
140577N
Award:
2014 Interactive Merit Award
Agency:
Iris / London
Client:
Adidas
Title:
#HITTHEWINNER
Category:
Social Media / Best Use of A Social Network
Annual ID:
140583N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Use of A Social Network
Annual ID:
140675N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Social Media / Best Use of A Social Network
Annual ID:
140852N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Your Tweet Interesting
Category:
Social Media / Best Use of A Social Network
Annual ID:
140889N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client:
Unilever
Title:
Dove positive change
Category:
Social Media / Best Use of A Social Network
Annual ID:
140891N
Award:
2014 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Candidate
Category:
Social Media / Best Use of A Social Network
Annual ID:
141050N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Honda "Snack Attack"
Category:
Social Media / Best Use of A Social Network
Annual ID:
141101N
Award:
2014 Interactive Merit Award
Agency:
UNION / Toronto
Client:
Interval House
Title:
Every Second Matters
Category:
Social Media / Best Use of A Social Network
Annual ID:
141227N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Annual ID:
141242N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Annual ID:
141304N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase 360
Category:
Craft / Video / Direction
Annual ID:
140089N
Award:
2014 Interactive Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Craft / Video / Direction
Annual ID:
140164N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Singular Masterpiece
Category:
Craft / Video / Direction
Annual ID:
140923N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Video / Direction
Annual ID:
140970N