The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Collateral Design / Posters - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiences / Brand Installations
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels Category: Experiences / Brand Installations
Kanji ID
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC. Category: Publication Design / Book Cover Design
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Rain-Codes
Agency: Geometry Global / Hong Kong
Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing
Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Package Design / Single or Series
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan Category: Brand Identity / Series
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Choyo (Font)
Agency: GIICHI DESIGN / Tokyo
Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Design Craft / Typography - Single or Series
DESIGN TOUCH
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Tokyo Midtown Category: Public Service - Design / Brand Identity - Series
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP Category: Broadcast & Moving Image / Title Sequences
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit Category: Self-Promotion / Single or Series
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150293A
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Design Bronze Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Annual ID:
150480A
Award:
2015 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Annual ID:
150763A
Award:
2015 Design Bronze Pencil
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiences / Brand Installations
Annual ID:
150043A
Award:
2015 Design Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Annual ID:
150922A
Award:
2015 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
DENTSU INC.
Title:
Kanji ID
Category:
Publication Design / Book Cover Design
Annual ID:
150313A
Award:
2015 Design Bronze Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150799A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data Visualization / Infographics
Annual ID:
150315A
Award:
2015 Design Bronze Pencil
Agency:
Geometry Global / Hong Kong
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Annual ID:
150438A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy Beijing / Beijing
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Annual ID:
150878A
Award:
2015 Design Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Annual ID:
150526A
Award:
2015 Design Bronze Pencil
Agency:
Miharumiyukijiro / Tokyo
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150782A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Annual ID:
150857A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150962A
Award:
2015 Design Bronze Pencil
Agency:
J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Annual ID:
150545A
Award:
2015 Design Bronze Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Package Design / Single or Series
Annual ID:
150571A
Award:
2015 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Annual ID:
150330A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Annual ID:
150791A
Award:
2015 Design Bronze Pencil
Agency:
Xiao Mage Cheng Zi / Beijing
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Annual ID:
151218A
Award:
2015 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt book
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150543A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150788A
Award:
2015 Design Bronze Pencil
Agency:
BVD / Stockholm
Client:
The Swedish Society of Crafts and Design
Title:
The Design S Award 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150209A
Award:
2015 Design Bronze Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150287A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Nagoya
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150306A
Award:
2015 Design Bronze Pencil
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150671A
Award:
2015 Design Bronze Pencil
Agency:
SIX inc. / Minato-ku
Client:
FINAL HOME
Title:
3D modeling poster "on air"
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151048A
Award:
2015 Design Bronze Pencil
Agency:
ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Annual ID:
150082A
Award:
2015 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150546A
Award:
2015 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151076A
Award:
2015 Design Bronze Pencil
Agency:
Here Design / London
Client:
Geometry of Pasta
Title:
Geometry of Pasta
Category:
Package Design / Product Line
Annual ID:
150520A
Award:
2015 Design Bronze Pencil
Agency:
Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client:
Kiyosato Shouchu Office
Title:
Potato shochu Hokkaido Kiyosato
Category:
Package Design / Product Line
Annual ID:
150814A
Award:
2015 Design Bronze Pencil
Agency:
GIICHI DESIGN / Tokyo
Client:
Morisawa Type Design Competition 2014
Title:
Choyo (Font)
Category:
Design Craft / Typography - Single or Series
Annual ID:
150459A
Award:
2015 Design Bronze Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Design Craft / Typography - Single or Series
Annual ID:
150798A
Award:
2015 Design Bronze Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Tokyo Midtown
Title:
DESIGN TOUCH
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
150572A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Annual ID:
150963A
Award:
2015 Design Bronze Pencil
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Annual ID:
150991A
Award:
2015 Design Bronze Pencil
Agency:
AICP / Los Angeles
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150033A
Award:
2015 Design Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150116A
Award:
2015 Design Bronze Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150450A
Award:
2015 Design Bronze Pencil
Agency:
Qu Minmin & Jiang Qian / Nanjing
Client:
Phoenix Fine Arts Publishing.Ltd
Title:
Dance by music of Dunhuang
Category:
Publication Design / Book Layout Design
Annual ID:
150952A
Award:
2015 Design Bronze Pencil
Agency:
beierarbeit / Bielefeld
Client:
beierarbeit
Title:
Retrospective Heinz Beier / Stamps
Category:
Self-Promotion / Single or Series
Annual ID:
150196A
Award:
2015 Design Bronze Pencil
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150217A
Award:
2015 Design Bronze Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150726A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Annual ID:
150317A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Annual ID:
150876A