The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
Xperia Football Cancellation
Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client: Sony Mobile Category: Interactive Advertising / Banners
Don't google it
Agency: DDB Brussels / Brussels
Client: CEBAM Category: Interactive Advertising / Banners
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna Category: Interactive Advertising / Banners
'Know Your English' Web Banners
Agency: Grey Group / Singapore
Client: British Council Singapore Category: Interactive Advertising / Banners
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Interactive Craft / Sound Design
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client: Google Category: Websites / Travel, Entertainment & Leisure
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Assassin's Creed Unity
Agency: SID LEE PARIS / PARIS
Client: UBISOFT EMEA Category: Websites / Travel, Entertainment & Leisure
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
A Spacecraft for All
Agency: Google Creative Lab / New York
Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Websites / Publications & Media
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Websites / Publications & Media
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Websites / Publications & Media
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal Category: Websites / Publications & Media
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Automotive Products & Services
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT Category: Interactive Advertising / Interactive Video
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA Category: Interactive Advertising / Interactive Video
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Websites / Branded Games
Enemy Front
Agency: McCann Worldgroup Poland / Warsaw
Client: CI Games Category: Websites / Branded Games
Dream+Reach: The first 50 Years of Bose
Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client: Bose Category: Websites / Corporate Website
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles
Client: Esurance Category: Websites / Services
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Merit Award
Agency:
ultranoir / Paris
Client:
McBess
Title:
Over the Hills
Category:
Websites / Self-Promotion
Annual ID:
151156A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Annual ID:
150053A
Award:
2015 Interactive Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Annual ID:
150989A
Award:
2015 Interactive Merit Award
Agency:
Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client:
Sony Mobile
Title:
Xperia Football Cancellation
Category:
Interactive Advertising / Banners
Annual ID:
150254A
Award:
2015 Interactive Merit Award
Agency:
DDB Brussels / Brussels
Client:
CEBAM
Title:
Don't google it
Category:
Interactive Advertising / Banners
Annual ID:
150259A
Award:
2015 Interactive Merit Award
Agency:
DigitasLBi Sweden / Sweden
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Annual ID:
150348A
Award:
2015 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
British Council Singapore
Title:
'Know Your English' Web Banners
Category:
Interactive Advertising / Banners
Annual ID:
150472A
Award:
2015 Interactive Merit Award
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Interactive Craft / Sound Design
Annual ID:
150471A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client:
Google
Title:
Google Night Walk
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150011A
Award:
2015 Interactive Merit Award
Agency:
Razorfish / New York
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150986A
Award:
2015 Interactive Merit Award
Agency:
SID LEE PARIS / PARIS
Client:
UBISOFT EMEA
Title:
Assassin's Creed Unity
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
151044A
Award:
2015 Interactive Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
151120A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150013A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150016A
Award:
2015 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150144A
Award:
2015 Interactive Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150498A
Award:
2015 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150537A
Award:
2015 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151085A
Award:
2015 Interactive Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151177A
Award:
2015 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google Creative Lab
Title:
A Spacecraft for All
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150464A
Award:
2015 Interactive Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
151039A
Award:
2015 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Annual ID:
150187A
Award:
2015 Interactive Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Websites / Publications & Media
Annual ID:
150201A
Award:
2015 Interactive Merit Award
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Websites / Publications & Media
Annual ID:
150794A
Award:
2015 Interactive Merit Award
Agency:
TBWA\ISTANBUL / Istanbul
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Annual ID:
151086A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Annual ID:
150052A
Award:
2015 Interactive Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150303A
Award:
2015 Interactive Merit Award
Agency:
Heat / San Francisco + Grow / Norfolk
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150515A
Award:
2015 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150718A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150866A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150899A
Award:
2015 Interactive Merit Award
Agency:
Grey / Paris
Client:
UBISOFT
Title:
FARCRY/WHAT ARE YOU MADE OF
Category:
Interactive Advertising / Interactive Video
Annual ID:
150465A
Award:
2015 Interactive Merit Award
Agency:
SMFB / Oslo + MediaMonks / Hilversum
Client:
IKEA
Title:
Where Good Days Start
Category:
Interactive Advertising / Interactive Video
Annual ID:
151051A
Award:
2015 Interactive Merit Award
Agency:
Hellocomputer / South Africa + FCB / South Africa
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150519A
Award:
2015 Interactive Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150636A
Award:
2015 Interactive Merit Award
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150902A
Award:
2015 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151001A
Award:
2015 Interactive Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Websites / Branded Games
Annual ID:
150231A
Award:
2015 Interactive Merit Award
Agency:
McCann Worldgroup Poland / Warsaw
Client:
CI Games
Title:
Enemy Front
Category:
Websites / Branded Games
Annual ID:
150772A
Award:
2015 Interactive Merit Award
Agency:
Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client:
Bose
Title:
Dream+Reach: The first 50 Years of Bose
Category:
Websites / Corporate Website
Annual ID:
150205A
Award:
2015 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Esurance
Title:
Fuelcaster: The Gas Price Predictor, a service by Esurance
Category:
Websites / Services
Annual ID:
150338A
Award:
2015 Interactive Merit Award
Agency:
Isobar Poland / Warsaw
Client:
Rak'n'Roll Win Your Life
Title:
Photos for Life - a charity photo stock
Category:
Websites / Public Service / Non-Profit
Annual ID:
150542A
Award:
2015 Interactive Merit Award
Agency:
Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client:
Cancer Council NSW
Title:
The I Touch Myself Project
Category:
Websites / Public Service / Non-Profit
Annual ID:
151052A
Award:
2015 Interactive Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Websites / Public Service / Non-Profit
Annual ID:
151116A