The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Messenger
Agency: LG2 / Quebec City + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Package Design / Single or Series
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan Category: Brand Identity / Series
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Events & Competitions
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: Interactive Craft / Sound Design
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Animation / Motion Graphics
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF Category: Interactive Craft / Animation / Motion Graphics
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150738A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151189A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Annual ID:
150063A
Award:
2015 Film Bronze Pencil
Agency:
LG2 / Quebec City + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Annual ID:
150697A
Award:
2015 Design Bronze Pencil
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150962A
Award:
2015 Film Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A
Award:
2015 Design Bronze Pencil
Agency:
J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Annual ID:
150545A
Award:
2015 Design Bronze Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Package Design / Single or Series
Annual ID:
150571A
Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A
Award:
2015 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Annual ID:
150330A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Annual ID:
150791A
Award:
2015 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150007A
Award:
2015 Mobile Bronze Pencil
Agency:
LDC / São Paulo
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150702A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150741A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150924A
Award:
2015 Radio Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Annual ID:
150467A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150131A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151111A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151171A
Award:
2015 Design Bronze Pencil
Agency:
Xiao Mage Cheng Zi / Beijing
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Annual ID:
151218A
Award:
2015 Mobile Bronze Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Annual ID:
150355A
Award:
2015 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt book
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150543A
Award:
2015 Design Bronze Pencil
Agency:
Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150788A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Cheil China / Beijing
Client:
Friends of Nature
Title:
Rebirth After Reading
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150214A
Award:
2015 Direct Bronze Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150416A
Award:
2015 Direct Bronze Pencil
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150827A
Award:
2015 Design Bronze Pencil
Agency:
BVD / Stockholm
Client:
The Swedish Society of Crafts and Design
Title:
The Design S Award 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150209A
Award:
2015 Design Bronze Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150287A
Award:
2015 Design Bronze Pencil
Agency:
DENTSU INC. / Nagoya
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150306A
Award:
2015 Design Bronze Pencil
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150671A
Award:
2015 Design Bronze Pencil
Agency:
SIX inc. / Minato-ku
Client:
FINAL HOME
Title:
3D modeling poster "on air"
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151048A
Award:
2015 UX / UI Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150316A
Award:
2015 Film Bronze Pencil
Agency:
MADRE / Buenos Aires
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPÈRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150734A
Award:
2015 Interactive Bronze Pencil
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
Interactive Craft / Sound Design
Annual ID:
150517A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150803A
Award:
2015 Mobile Bronze Pencil
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150984A
Award:
2015 Design Bronze Pencil
Agency:
ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Annual ID:
150082A
Award:
2015 UX / UI Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Annual ID:
150337A
Award:
2015 UX / UI Bronze Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Annual ID:
150534A
Award:
2015 Mobile Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150278A
Award:
2015 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150038A
Award:
2015 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150961A
Award:
2015 Radio Bronze Pencil
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Thats No Joke
Category:
Radio / Public Service - Single
Annual ID:
150566A
Award:
2015 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150314A
Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150896A
Award:
2015 Interactive Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client:
SNCF
Title:
The most serious game ever
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
151090A
