The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Use of Technology
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London
Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics Category: Applications
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Applications
Digital Goldfish Scooping
Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Samsung Electronics Category: Applications
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Alpargatas - Mizuno Category: Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Innovation in Mobile
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Craft / Visual Effects / Animation
HELPMET
Agency: BBDO / Bangkok
Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP
Agency: CHEIL WORLDWIDE / SPAIN
Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo
Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo
Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich
Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Mobile Advertising
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media Category: Mobile Advertising
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion Category: Websites
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Utility
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Utility
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Annual ID:
OS_MO17061M
Award:
2017 Mobile Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Annual ID:
OS_MO17062M
Award:
2017 Mobile Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology
Annual ID:
OS_MO17063M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Annual ID:
OS_MO17064M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Annual ID:
OS_MO17065M
Award:
2017 Mobile Merit Award
Agency:
M&C Saatchi / London
Client:
Public Health England - Change 4 Life
Title:
Public Health England - Change 4 Life - Sugar Smart
Category:
Use of Technology
Annual ID:
OS_MO17066M
Award:
2017 Mobile Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Use of Technology
Annual ID:
OS_MO17067M
Award:
2017 Mobile Merit Award
Agency:
Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Annual ID:
OS_MO17068M
Award:
2017 Mobile Merit Award
Agency:
Sid Lee / Montreal
Client:
Réno-Dépôt
Title:
Live Swatches
Category:
Use of Technology
Annual ID:
OS_MO17069M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
Cinema to go
Category:
Applications
Annual ID:
OS_MO17037M
Award:
2017 Mobile Merit Award
Agency:
Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client:
Samsung Electronics
Title:
#BeFearless
Category:
Applications
Annual ID:
OS_MO17038M
Award:
2017 Mobile Merit Award
Agency:
DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Applications
Annual ID:
OS_MO17039M
Award:
2017 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Samsung Electronics
Title:
Digital Goldfish Scooping
Category:
Applications
Annual ID:
OS_MO17040M
Award:
2017 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Berättarministeriet
Title:
Read to unlock
Category:
Applications
Annual ID:
OS_MO17041M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Annual ID:
OS_MO17042M
Award:
2017 Mobile Merit Award
Agency:
Sid Lee / Montreal
Client:
Reno-Dépôt
Title:
Live Swatches
Category:
Applications
Annual ID:
OS_MO17043M
Award:
2017 Mobile Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Alpargatas - Mizuno
Title:
It’s Time To Shine Challenge
Category:
Gaming
Annual ID:
OS_MO17059M
Award:
2017 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_MO17060M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Annual ID:
OS_MO17084M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17082M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17083M
Award:
2017 Mobile Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Los Angeles
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17081M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / India
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Publications
Annual ID:
OS_MO17058M
Award:
2017 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17071M
Award:
2017 Mobile Merit Award
Agency:
CHEIL WORLDWIDE / SPAIN
Client:
SAMSUNG
Title:
BLIND CAP
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17072M
Award:
2017 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17073M
Award:
2017 Mobile Merit Award
Agency:
DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17074M
Award:
2017 Mobile Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17075M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo
Client:
Samsung
Title:
Galaxy Surfboard
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17076M
Award:
2017 Mobile Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17077M
Award:
2017 Mobile Merit Award
Agency:
Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17078M
Award:
2017 Mobile Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17079M
Award:
2017 Mobile Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Los Angeles
Client:
Unicef
Title:
Unfairy Tales
Category:
Mobile Advertising
Annual ID:
OS_MO17049M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Annual ID:
OS_MO17050M
Award:
2017 Mobile Merit Award
Agency:
BIMM / Toronto
Client:
WD-40
Title:
Haunted Door
Category:
Mobile Advertising
Annual ID:
OS_MO17051M
Award:
2017 Mobile Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Mobile Advertising
Annual ID:
OS_MO17052M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Mobile Advertising
Annual ID:
OS_MO17053M
Award:
2017 Mobile Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Annual ID:
OS_MO17054M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / New York
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Annual ID:
OS_MO17055M
Award:
2017 Mobile Merit Award
Agency:
KBS / New York + Serviceplan / Munich
Client:
BMW
Title:
Eyes on Gigi
Category:
Mobile Advertising
Annual ID:
OS_MO17056M
Award:
2017 Mobile Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Mobile Advertising
Annual ID:
OS_MO17057M
Award:
2017 Mobile Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_MO17032M
Award:
2017 Mobile Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Annual ID:
OS_MO17033M
Award:
2017 Mobile Merit Award
Agency:
Impact BBDO / Dubai
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Annual ID:
OS_MO17034M
Award:
2017 Mobile Merit Award
Agency:
Interone BBDO / Munich
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Annual ID:
OS_MO17035M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Annual ID:
OS_MO17036M
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Annual ID:
OS_MO17080M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Annual ID:
OS_MO17044M
Award:
2017 Mobile Merit Award
Agency:
Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Utility
Annual ID:
OS_MO17045M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Utility
Annual ID:
OS_MO17046M
