The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones Category: Experiential Radio
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Innovation in Radio
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy
Client: Mouvement du Nid Category: Innovation in Radio
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Craft / Writing - Single
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Craft / Writing - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix Category: Online / Brand or Product Integration into Storyline
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Use of Music - Single
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York
Client: GE Category: Online / Branded Podcast
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones Category: Innovation in Radio
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Broadcast / Any Length - Single
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign
The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single
Election FM
Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client: Rock the Vote Category: Experiential Radio
Alive Spots
Agency: BBH India / Mumbai + Black Sheep Live / Mumbai
Client: Abbott India Category: Innovation in Radio
Make Sense Of Music: Singers
Agency: Bates CHI Indonesia / Jakarta + Fuse Adventures in Audio / Singapore
Client: IMI - School of Creative Arts (SOCA) Category: Craft / Direction - Single
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Starving Artists
Agency: BBDO / New York
Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
Award:
2017 Radio Best of Discipline Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 Radio Gold Pencil
Agency:
Akestam Holst NOA / Stockholm
Client:
Refugee Phones
Title:
Broadcast without Borders
Category:
Experiential Radio
Annual ID:
OS_RA17010G
Award:
2017 Radio Gold Pencil
Agency:
FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client:
Klara
Title:
Klarafy
Category:
Innovation in Radio
Annual ID:
OS_RA17020G
Award:
2017 Radio Gold Pencil
Agency:
McCANN Paris / Clichy + MRM//McCANN / Clichy
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Innovation in Radio
Annual ID:
OS_RA17021G
Award:
2017 Radio Gold Pencil
Agency:
Havas / New York + Sound Lounge / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Craft / Writing - Single
Annual ID:
OS_RA17012G
Award:
2017 Radio Gold Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 Radio Silver Pencil
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Innovation in Radio
Annual ID:
OS_RA17022S
Award:
2017 Radio Silver Pencil
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Annual ID:
OS_RA17023S
Award:
2017 Radio Silver Pencil
Agency:
Havas / New York + Sound Lounge / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17001S
Award:
2017 Radio Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17003S
Award:
2017 Radio Silver Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Annual ID:
OS_RA17013S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17017S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Sunday Stroll
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17018S
Award:
2017 Radio Silver Pencil
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Annual ID:
OS_RA17008S
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Craft / Use of Music - Single
Annual ID:
OS_RA17019B
Award:
2017 Radio Bronze Pencil
Agency:
Grey India / Gurgaon
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Experiential Radio
Annual ID:
OS_RA17011B
Award:
2017 Radio Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Online / Streaming Audio - Single or Campaign
Annual ID:
OS_RA17006B
Award:
2017 Radio Bronze Pencil
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Annual ID:
OS_RA17007B
Award:
2017 Radio Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm
Client:
Refugee Phones
Title:
Broadcast without Borders
Category:
Innovation in Radio
Annual ID:
OS_RA17024B
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17002B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17004B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17005B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Annual ID:
OS_RA17009B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Claw Thing
Category:
Craft / Writing - Single
Annual ID:
OS_RA17014B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Double Blue Tick
Category:
Craft / Writing - Single
Annual ID:
OS_RA17015B
Award:
2017 Radio Merit Award
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Experiential Radio
Annual ID:
OS_RA17039M
Award:
2017 Radio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client:
Rock the Vote
Title:
Election FM
Category:
Experiential Radio
Annual ID:
OS_RA17040M
Award:
2017 Radio Merit Award
Agency:
MCCANN / BUCHAREST
Client:
RADIO XXI
Title:
GO MONO
Category:
Experiential Radio
Annual ID:
OS_RA17041M
Award:
2017 Radio Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Experiential Radio
Annual ID:
OS_RA17042M
Award:
2017 Radio Merit Award
Agency:
BBH India / Mumbai + Black Sheep Live / Mumbai
Client:
Abbott India
Title:
Alive Spots
Category:
Innovation in Radio
Annual ID:
OS_RA17050M
Award:
2017 Radio Merit Award
Agency:
Grey India / Gurgaon
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Innovation in Radio
Annual ID:
OS_RA17051M
Award:
2017 Radio Merit Award
Agency:
Bates CHI Indonesia / Jakarta + Fuse Adventures in Audio / Singapore
Client:
IMI - School of Creative Arts (SOCA)
Title:
Make Sense Of Music: Singers
Category:
Craft / Direction - Single
Annual ID:
OS_RA17043M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17025M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17026M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17027M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17028M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17029M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17030M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17031M
Award:
2017 Radio Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17032M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17033M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17034M
Award:
2017 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17035M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17036M
Award:
2017 Radio Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17037M
Award:
2017 Radio Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Annual ID:
OS_RA17038M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Annual ID:
OS_RA17044M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Annual ID:
OS_RA17045M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Annual ID:
OS_RA17046M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Annual ID:
OS_RA17047M
