The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions
Agency: Sra Rushmore SA / Madrid
Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client: KFC Category: Online Films & Video / Long Form - Single
Netflix is a Joke
Agency: Battery / Los Angeles
Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Cinema Advertising
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Cinema Advertising
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Cinema Advertising
Intensity
Agency: McCann Worldgroup India / Mumbai
Client: Jagran Prakashan Category: Cinema Advertising
Dream Makers
Agency: Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London
Client: Honda Category: Cinema Advertising
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished
Agency: Johannes Leonardo / New York
Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Television / Long Form - Campaign
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Award:
2018 Film Merit Award
Agency:
BBDO / Toronto
Client:
Harlequin Enterprises
Title:
Viking
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18124M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18125M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18126M
Award:
2018 Film Merit Award
Agency:
Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client:
Beats By Dr. Dre
Title:
Dedicated: The Conor McGregor Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18127M
Award:
2018 Film Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18128M
Award:
2018 Film Merit Award
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18129M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18130M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go With The Flaw
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18131M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Keep The World Flawed
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18132M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18133M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18134M
Award:
2018 Film Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18135M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18136M
Award:
2018 Film Merit Award
Agency:
Furlined / Santa Monica + Apple / Cupertino
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18137M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18138M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18139M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18140M
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18141M
Award:
2018 Film Merit Award
Agency:
Smuggler / Los Angeles + BBDO / New York
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18142M
Award:
2018 Film Merit Award
Agency:
Sra Rushmore SA / Madrid
Client:
International Committee of the Red Cross
Title:
Decisions
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18143M
Award:
2018 Film Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18144M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18145M
Award:
2018 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Audi - Parking Lot
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18146M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18147M
Award:
2018 Film Merit Award
Agency:
Battery / Los Angeles
Client:
Netflix
Title:
Netflix is a Joke
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18151M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18152M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - We Make Scents for Men
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18153M
Award:
2018 Film Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18168M
Award:
2018 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18073M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Smith&Jones
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18074M
Award:
2018 Film Merit Award
Agency:
FoxP2 / Cape Town + Patriot / Cape Town
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18075M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18076M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Cape Town
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18077M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18078M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Cinema Advertising
Annual ID:
OS_FI18105M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Annual ID:
OS_FI18106M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Cinema Advertising
Annual ID:
OS_FI18107M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Cinema Advertising
Annual ID:
OS_FI18108M
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Jagran Prakashan
Title:
Intensity
Category:
Cinema Advertising
Annual ID:
OS_FI18109M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London
Client:
Honda
Title:
Dream Makers
Category:
Cinema Advertising
Annual ID:
OS_FI18110M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty: WWII
Title:
Reassemble!
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18100M
Award:
2018 Film Merit Award
Agency:
Johannes Leonardo / New York
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18101M
Award:
2018 Film Merit Award
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18102M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Outsider / London + The Mill / London
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18052M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + biscuit filmworks / Los Angeles
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Annual ID:
OS_FI18053M
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Film Merit Award
Agency:
dummy. / Venice + The Outsider / London + AMV BBDO / London
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Annual ID:
OS_FI18055M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Annual ID:
OS_FI18057M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Annual ID:
OS_FI18058M