The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Leave With A Story
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani® Category: Packaging / Mass-market
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Immersive / Events
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil Category: Publishing / Magazine - Campaign
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Community Building
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Utility
Chobani Smooth Yogurt
Agency: Chobani / New York
Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Promotional / Collateral / Posters - Campaign
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: User Activation
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Online / Live Webcast
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Typeface Design
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Online Advertising / Banners
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Interior
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Silver Pencil
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Leave With A Story
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18065S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18024S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18034S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client:
Forbes Brasil
Title:
Women
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18035S
Award:
2018 Interactive Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Annual ID:
OS_IN18006S
Award:
2018 Social Media Silver Pencil
Agency:
Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18008S
Award:
2018 Direct Marketing Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Annual ID:
OS_DI18035S
Award:
2018 Design Silver Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani A hint of flavor
Category:
Packaging / Mass-market
Annual ID:
OS_DE18034S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18004S
Award:
2018 Direct Marketing Silver Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18027S
Award:
2018 Design Silver Pencil
Agency:
SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client:
SEIGENSHA Art Publishing, Inc.
Title:
360° BOOK
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18070S
Award:
2018 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Annual ID:
OS_FI18003S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Annual ID:
OS_FI18004S
Award:
2018 Mobile Silver Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Annual ID:
OS_MO18012S
Award:
2018 Mobile Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Annual ID:
OS_MO18013S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client:
Forbes Brasil
Title:
Women
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18016S
Award:
2018 Mobile Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Annual ID:
OS_MO18005S
Award:
2018 UX / UI Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Annual ID:
OS_UX18001S
Award:
2018 UX / UI Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Web / Utility
Annual ID:
OS_UX18002S
Award:
2018 Public Relations Silver Pencil
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Annual ID:
OS_PR18014S
Award:
2018 Public Relations Silver Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Annual ID:
OS_PR18015S
Award:
2018 Public Relations Silver Pencil
Agency:
Mother / New York
Client:
Mother
Title:
The Pregnancy Pause
Category:
Community Building
Annual ID:
OS_PR18016S
Award:
2018 Design Silver Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18029S
Award:
2018 Design Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18030S
Award:
2018 Design Silver Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18031S
Award:
2018 Design Silver Pencil
Agency:
Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18032S
Award:
2018 Mobile Silver Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Annual ID:
OS_MO18008S
Award:
2018 Design Silver Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Smooth Yogurt
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18059S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / NAGOYA
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18060S
Award:
2018 Social Media Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18012S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18026S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18027S
Award:
2018 Interactive Silver Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Annual ID:
OS_IN18030S
Award:
2018 Mobile Silver Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Annual ID:
OS_MO18026S
Award:
2018 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Annual ID:
OS_IN18001S
Award:
2018 Interactive Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Annual ID:
OS_IN18002S
Award:
2018 Responsive Environments Silver Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
User Activation
Annual ID:
OS_RE18001S
Award:
2018 Intellectual Property Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Annual ID:
OS_IP18003S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18017S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18044S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18045S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18046S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Online / Live Webcast
Annual ID:
OS_BE18020S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Annual ID:
OS_BE18021S
Award:
2018 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Typeface Design
Annual ID:
OS_DE18014S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / London + Craft/McCann / London + MRM/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Annual ID:
OS_BE18039S
Award:
2018 Interactive Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Annual ID:
OS_IN18010S
Award:
2018 Design Silver Pencil
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Annual ID:
OS_DE18011S
Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Annual ID:
OS_PR18020S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18045S