The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Use of Music / Original Music - Single or Campaign
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
Why Can't We Get Along
Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client: rag and bone new york Category: Craft - Use of Music / Original Music - Single or Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Original Music - Single or Campaign
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Augmented Reality (AR)
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Promotional / Collateral / Posters - Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Campaign
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
LET'S PLAY
Agency: ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client: OUIGO Category: Craft / Art Direction
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Innovation in Mobile
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Innovation in Design / Print
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War
Agency: The Martin Agency / Richmond
Client: Warner Bros Category: Digital / Banners & Pop-Ups
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Websites
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Websites
Forgetting Auschwitz, Remembering Auschwitz
Agency: Havas / Milan
Client: CDEC and Sons of Shoah Category: Websites
A Ghost Store
Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York
Client: A24 Category: Websites
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe Category: Digital Product
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak Category: Digital Product
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Digital Product
I Am Amazon
Agency: Google / Sao Paulo
Client: Google Category: Feature Length / Non-Fiction / Documentary
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York
Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf
Client: Barmer Category: User Activation
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180137M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180138M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180139M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180140M
Award:
2018 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180141M
Award:
2018 Moving Image Craft Merit Award
Agency:
SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client:
rag and bone new york
Title:
Why Can't We Get Along
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180142M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180143M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + Titmouse / New York
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180144M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_CP18033M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_CP18034M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18119M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18120M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18121M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18122M
Award:
2018 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18111M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18112M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18113M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Craft / Art Direction
Annual ID:
OS_IN18081M
Award:
2018 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Annual ID:
OS_IN18082M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Annual ID:
OS_MO18067M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Annual ID:
OS_MO18068M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Annual ID:
OS_MO18069M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Innovation in Design / Print
Annual ID:
OS_DE18212M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Innovation in Design / Print
Annual ID:
OS_DE18213M
Award:
2018 Design Merit Award
Agency:
TBWA\ / Shanghai
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Innovation in Design / Print
Annual ID:
OS_DE18214M
Award:
2018 Direct Marketing Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Digital / Banners & Pop-Ups
Annual ID:
OS_DI18069M
Award:
2018 Direct Marketing Merit Award
Agency:
The Martin Agency / Richmond
Client:
Warner Bros
Title:
Shadow of War
Category:
Digital / Banners & Pop-Ups
Annual ID:
OS_DI18070M
Award:
2018 Interactive Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Annual ID:
OS_IN18041M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_IN18042M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Annual ID:
OS_IN18043M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Annual ID:
OS_IN18044M
Award:
2018 Interactive Merit Award
Agency:
Havas / Milan
Client:
CDEC and Sons of Shoah
Title:
Forgetting Auschwitz, Remembering Auschwitz
Category:
Websites
Annual ID:
OS_IN18045M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Websites
Annual ID:
OS_IN18046M
Award:
2018 Interactive Merit Award
Agency:
Watson Design Group, Inc. / Los Angeles + A24 / New York
Client:
A24
Title:
A Ghost Store
Category:
Websites
Annual ID:
OS_IN18047M
Award:
2018 Intellectual Property Merit Award
Agency:
Abby Priest / Stockholm
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Digital Product
Annual ID:
OS_IP18022M
Award:
2018 Intellectual Property Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Digital Product
Annual ID:
OS_IP18023M
Award:
2018 Intellectual Property Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Annual ID:
OS_IP18024M
Award:
2018 Intellectual Property Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Digital Product
Annual ID:
OS_IP18025M
Award:
2018 Intellectual Property Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Digital Product
Annual ID:
OS_IP18026M
Award:
2018 Intellectual Property Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Annual ID:
OS_IP18027M
Award:
2018 Intellectual Property Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Annual ID:
OS_IP18028M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google / Sao Paulo
Client:
Google
Title:
I Am Amazon
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18088M
Award:
2018 Direct Marketing Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18079M
Award:
2018 Direct Marketing Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client:
Ubrew
Title:
Responsibly the beer
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18080M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18081M
Award:
2018 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + DDB, New York / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18082M
Award:
2018 Responsive Environments Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Barmer
Title:
Heavy Metal Hearing Test
Category:
User Activation
Annual ID:
OS_RE18013M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink / Toronto
Client:
Sports Experts
Title:
Thermal Discount
Category:
User Activation
Annual ID:
OS_RE18014M
Award:
2018 Responsive Environments Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
User Activation
Annual ID:
OS_RE18015M
Award:
2018 Responsive Environments Merit Award
Agency:
WCRS / London
Client:
The Born Free Foundation
Title:
#TankFree
Category:
User Activation
Annual ID:
OS_RE18016M