The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Mobile UX / UI / User Experience
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Online Films & Video / Short Form - Campaign
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas Category: Craft - Editing / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE Category: Influencer Marketing / Single Channel
The Seven Worlds
Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client: Hennessy Category: Craft - Visual Effects / Single
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi Category: Craft / Printing & Paper Craft
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Craft / Use of Visuals
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Experiential / Brand Installations
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Cinematography / Single
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo Category: Online Advertising / Native Ads
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Las Vegas Love Stories
Agency: Virtue / NYC + Partizan / LA
Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Short Form Video / Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft / Animation
Annual ID:
OS_DE19069B
Award:
2019 Digital Craft Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Annual ID:
OS_DC19005B
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19015B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19016B
Award:
2019 Mobile Bronze Pencil
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19017B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Annual ID:
OS_IN19004B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Rethink / Toronto
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Product
Annual ID:
OS_IP19004B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas Originals / Portland
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Annual ID:
OS_MI19021B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Editing / Single
Annual ID:
OS_MI19022B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Annual ID:
OS_EX19020B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19003B
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
Iris / London + Sweetshop / London
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19004B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MPC / London + DDB / Paris + RSA Films / London + 75 / Paris
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19036B
Award:
2019 Public Relations Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Annual ID:
OS_PR19030B
Award:
2019 Public Relations Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Annual ID:
OS_PR19031B
Award:
2019 Public Relations Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Annual ID:
OS_PR19032B
Award:
2019 Public Relations Bronze Pencil
Agency:
Havas Germany / Düsseldorf
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Annual ID:
OS_PR19022B
Award:
2019 Public Relations Bronze Pencil
Agency:
Edelman / New York
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Annual ID:
OS_PR19023B
Award:
2019 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
Nunchi
Title:
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19072B
Award:
2019 Social Media Bronze Pencil
Agency:
HBO / New York + Engine Group / New York
Client:
HBO
Title:
The Sopranos Nicknames
Category:
Craft / Writing
Annual ID:
OS_SM19025B
Award:
2019 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Annual ID:
OS_SM19026B
Award:
2019 Social Media Bronze Pencil
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19030B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19035B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19036B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19027B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Academy Films / London + adam&eveDDB / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19028B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
McCann / New York + MGM Resorts International / Las Vegas
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19010B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19021B
Award:
2019 Digital Craft Bronze Pencil
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC19009B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19036B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Blink Digital / Mumbai
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19008B
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Annual ID:
OS_FI19035B
Award:
2019 Film Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Annual ID:
OS_FI19036B
Award:
2019 Film Bronze Pencil
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Annual ID:
OS_FI19037B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19008B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Virtue / NYC + Partizan / LA
Client:
Park MGM (MGM Resorts International & Sydell Group)
Title:
Las Vegas Love Stories
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19009B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19017B
Award:
2019 Design Bronze Pencil
Agency:
Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Annual ID:
OS_DE19041B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Annual ID:
OS_BE19005B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19029B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client:
Chicken Licken
Title:
Sbu 2.0
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19048B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client:
Pride
Title:
Pride In London - Somewhere Over The Rainbow
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19049B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19011B
Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B
Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B
Award:
2019 Creative Use of Data Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19005B
Award:
2019 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19036B
Award:
2019 Design Bronze Pencil
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19037B