The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
This is how it feels
Agency: Anorak / NoA / Oslo
Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London
Client: Sainsbury's Category: Television & VOD / Long Form - Single
Read Yourself Better
Agency: The&Partnership / New York
Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Television & VOD / Long Form - Single
Cool Ranch
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online Films & Video / Varying Length Campaign
GEICO: Believe It
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated
Agency: Sid Lee / Toronto
Client: H&R Block Category: Television & VOD / Short Form - Campaign
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client: Halo Top Category: Television & VOD / Short Form - Campaign
Old Spice Smell Like Your Own Man, Man
Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client: Old Spice Category: Television & VOD / Short Form - Campaign
Don't Take Your Hair for Granted
Agency: TBWA\Chiat\Day / Los Angeles
Client: Supercuts Category: Television & VOD / Short Form - Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Television & VOD / Long Form - Campaign
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single
HORNBACH "Smell of Spring"
Agency: HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
BYOB (Bring Your Own Bun)
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Online Films & Video / Short Form - Single
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest
Client: ANAIS Association Category: Innovation in Film
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Film
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Film
Corona X Parley Street Surfers
Agency: KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client: AB InBev Category: Under 100K Budget
PHYSICS
Agency: McCann / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client: Brontosaurus in Himalaya Category: Under 100K Budget
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Under 100K Budget
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Under 100K Budget
Award:
2020 Film Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Komplett
Title:
This is how it feels
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_063M
Award:
2020 Film Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_064M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_065M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_066M
Award:
2020 Film Merit Award
Agency:
Sainsbury's / London + Wieden+Kennedy / London
Client:
Sainsbury's
Title:
Nicholas the Sweep
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_067M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_068M
Award:
2020 Film Merit Award
Agency:
The&Partnership / New York
Client:
The Wall Street Journal
Title:
Read Yourself Better
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_069M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_070M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_107M
Award:
2020 Film Merit Award
Agency:
Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_108M
Award:
2020 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Sport The Unexpected
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_109M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_110M
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client:
GEICO
Title:
GEICO: Believe It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_046M
Award:
2020 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client:
GEICO
Title:
GEICO Sequels
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_047M
Award:
2020 Film Merit Award
Agency:
Sid Lee / Toronto
Client:
H&R Block
Title:
It's Simple Even When It's Complicated
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_048M
Award:
2020 Film Merit Award
Agency:
72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client:
Halo Top
Title:
Ice Cream For Adults
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_049M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client:
Old Spice
Title:
Old Spice Smell Like Your Own Man, Man
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_050M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Supercuts
Title:
Don't Take Your Hair for Granted
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_051M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_052M
Award:
2020 Film Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_071M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_072M
Award:
2020 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_073M
Award:
2020 Film Merit Award
Agency:
Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_074M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Old Spice Swagger
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_075M
Award:
2020 Film Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_FI20_127M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_076M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_077M
Award:
2020 Film Merit Award
Agency:
HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Smell of Spring"
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_078M
Award:
2020 Film Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
BYOB (Bring Your Own Bun)
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_079M
Award:
2020 Film Merit Award
Agency:
Cheil Centrade / Bucharest
Client:
ANAIS Association
Title:
ANAIS - Unquiet Voices
Category:
Innovation in Film
Annual ID:
OS_FI20_128M
Award:
2020 Film Merit Award
Agency:
Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Innovation in Film
Annual ID:
OS_FI20_129M
Award:
2020 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Annual ID:
OS_FI20_130M
Award:
2020 Film Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Film
Annual ID:
OS_FI20_131M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Annual ID:
OS_FI20_132M
Award:
2020 Film Merit Award
Agency:
KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client:
AB InBev
Title:
Corona X Parley Street Surfers
Category:
Under 100K Budget
Annual ID:
OS_FI20_121M
Award:
2020 Film Merit Award
Agency:
Publicis / Mexico City
Client:
BMW Motorrad Mexico
Title:
Opera
Category:
Under 100K Budget
Annual ID:
OS_FI20_122M
Award:
2020 Film Merit Award
Agency:
McCann / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client:
Brontosaurus in Himalaya
Title:
PHYSICS
Category:
Under 100K Budget
Annual ID:
OS_FI20_123M
Award:
2020 Film Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Under 100K Budget
Annual ID:
OS_FI20_124M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Under 100K Budget
Annual ID:
OS_FI20_125M