The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Multi-Country or Global / Non-Profit / Charity
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Multi-Country or Global / Consumer / Brand
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity
#NoKidsInCages
Agency: Badger & Winters / New York
Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_028M
Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_029M
Award:
2020 Creative Effectiveness Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_030M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_031M
Award:
2020 Creative Effectiveness Merit Award
Agency:
JWT Folk / DUBLIN
Client:
An Post
Title:
Address Point - Breaking the homelessness cycle
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_023M
Award:
2020 Creative Effectiveness Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_024M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_025M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_026M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_027M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE20_034M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_032M
Award:
2020 Creative Effectiveness Merit Award
Agency:
R/GA / New York + Wieden+Kennedy / Amsterdam
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_033M
Award:
2020 Creative Effectiveness Merit Award
Agency:
TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_018M
Award:
2020 Creative Effectiveness Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_019M
Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_020M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_021M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Badger & Winters / New York
Client:
RAICES
Title:
#NoKidsInCages
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_022M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_014M
Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M