The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Film / Health & Wellness
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Channel / Single Platform
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref Category: Social Channel / Single Platform
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Channel / Single Platform
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Social Channel / Single Platform
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Social Channel / Single Platform
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Customer Experience / CX
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Customer Experience / CX
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Original Music / Score
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Series
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client: WWF Category: Multi-Country or Global / Non-Profit / Charity
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client: Pornhub Category: Digital & Online / Banners & Pop-ups
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Digital & Online / Banners & Pop-ups
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Craft / Typography
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys Category: Music Adaptation / Song
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Music Adaptation / Song
We watched it all
Agency: Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Netflix Category: Music Adaptation / Song
Scoop! There It Is!
Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client: GEICO Category: Music Adaptation / Song
Mom Genes Fight PPD "I Love My Girl"
Agency: WONGDOODY + MassiveMusic / Los Angeles + Arcade Edit / Santa Monica
Client: UNC Chapel Hill Category: Music Adaptation / Song
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Moving Image / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Moving Image / Single
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client: National Museum in Gdansk Category: Moving Image / Single
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo
Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Integrated Campaign
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Integrated Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Campaign
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Integrated Campaign
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Radio & Audio
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_050M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_051M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Mekanism / New York + Frida Mom
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_052M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_053M
Award:
2021 Social Media Merit Award
Agency:
Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_042M
Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_043M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_044M
Award:
2021 Social Media Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_045M
Award:
2021 Social Media Merit Award
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_046M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_047M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_048M
Award:
2021 Social Media Merit Award
Agency:
TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_049M
Award:
2021 Experiential & Immersive Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_EX21_043M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Customer Experience / CX
Annual ID:
OS_EX21_044M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Customer Experience / CX
Annual ID:
OS_EX21_045M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Original Music / Score
Annual ID:
OS_MS21_037M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Ogilvy / Mexico + MediaMonks / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Annual ID:
OS_MS21_038M
Award:
2021 Music & Sound Craft Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Original Music / Score
Annual ID:
OS_MS21_039M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Annual ID:
OS_MS21_040M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_071M
Award:
2021 Branded Entertainment Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_079M
Award:
2021 Branded Entertainment Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_080M
Award:
2021 Creative Effectiveness Merit Award
Agency:
GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client:
WWF
Title:
Your Plastic Diet
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE21_039M
Award:
2021 Direct Marketing Merit Award
Agency:
Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client:
Pornhub
Title:
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DM21_079M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DM21_080M
Award:
2021 Print Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Annual ID:
OS_PT21_075M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_032M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_033M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Netflix
Title:
We watched it all
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_034M
Award:
2021 Music & Sound Craft Merit Award
Agency:
The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client:
GEICO
Title:
Scoop! There It Is!
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_035M
Award:
2021 Music & Sound Craft Merit Award
Agency:
WONGDOODY + MassiveMusic / Los Angeles + Arcade Edit / Santa Monica
Client:
UNC Chapel Hill
Title:
Mom Genes Fight PPD "I Love My Girl"
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_036M
Award:
2021 Design Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Annual ID:
OS_DE21_150M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Annual ID:
OS_DE21_151M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Annual ID:
OS_DE21_152M
Award:
2021 IP & Products Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_025M
Award:
2021 IP & Products Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_026M
Award:
2021 IP & Products Merit Award
Agency:
TBWA ESPAÑA / Madrid
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_027M
Award:
2021 Branded Entertainment Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential / Live / In-Person Events
Annual ID:
OS_BE21_061M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Annual ID:
OS_DM21_099M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Campaign
Annual ID:
OS_DM21_100M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Annual ID:
OS_DM21_101M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Campaign
Annual ID:
OS_DM21_102M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Annual ID:
OS_DM21_103M