The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
Misinformation
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Writing / Single
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong
Client: SFC CINEMA Category: Spatial Design / Architecture
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Spatial Design / Architecture
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS
Agency: Canja Audio Culture / Curitiba
Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Original Music / Song
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Original Music / Song
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe Category: Craft / Art Direction
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Art Direction
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing
Agency: Grey / New York
Client: States United Category: Online Films & Video / Long Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
