The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Podfast
Agency: Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client: BNY Mellon Category: Online / Streaming Audio Advertising
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Innovation & Transformation / Innovation in Interactive
When We Come Together
Agency: Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam
Client: Proctor & Gamble Category: Innovation & Transformation / Innovation in Interactive
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Innovation & Transformation / Innovation in Interactive
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Interactive
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Interactive
Cadbury Dairy Milk
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Packaging / Mass-market
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn
Client: United Sodas of America Category: Packaging / Mass-market
Your Taste, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Packaging / Mass-market
SAGA Grand Gin
Agency: Paprika / Montreal
Client: Distillerie Grand Dérangement Category: Packaging / Mass-market
Female Pleasure Out In The Open
Agency: Ramblin' Brands Pte Ltd / Singapore
Client: Smile Makers Collection Category: Packaging / Mass-market
WuDu（Black Porcelain）
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Henan yuxinlong ecological wudu Development Co., Ltd. Category: Packaging / Mass-market
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Craft / Use of Technology
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Innovation & Transformation / Innovation in Out of Home
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Unbreakable OOH
Agency: We Believers / New York
Client: Stillhouse Spirits Co. Category: Innovation & Transformation / Innovation in Out of Home
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Out of Home
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Creative Use of Data
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust Category: Digital / Web & Mobile
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Noise-O-Meter
Agency: Wunderman Thompson / Dubai
Client: Bose Category: Innovation & Transformation / Innovation in Lockdown
Black History Month - Conversations For Change
Agency: LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client: LinkedIn Category: Cultural Transformation
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York
Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Online Advertising / Display Ads
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic Category: Stunts & Activations
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Stunts & Activations
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Stunts & Activations
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Stunts & Activations
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Stunts & Activations
Award:
2021 Radio & Audio Merit Award
Agency:
Havas / New York + BNY Mellon / New York + Sound Lounge / New York
Client:
BNY Mellon
Title:
Podfast
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_030M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_128M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_129M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_130M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_131M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_069M
Award:
2021 Interactive & Online Merit Award
Agency:
Grey Midwest / Cincinnati + Townhouse / New York + Rattling Stick / Los Angeles + Glassworks / Amsterdam
Client:
Proctor & Gamble
Title:
When We Come Together
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_070M
Award:
2021 Interactive & Online Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_071M
Award:
2021 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_072M
Award:
2021 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Seattle
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_073M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_099M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_100M
Award:
2021 Design Merit Award
Agency:
ESTABLISHED / New York
Client:
FACEGYM
Title:
FACEGYM
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_101M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Taste, Your Way
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_102M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
abunotsuru
Title:
MIYOSHI HANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_103M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_104M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
Distillerie Grand Dérangement
Title:
SAGA Grand Gin
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_105M
Award:
2021 Design Merit Award
Agency:
Ramblin' Brands Pte Ltd / Singapore
Client:
Smile Makers Collection
Title:
Female Pleasure Out In The Open
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_106M
Award:
2021 Design Merit Award
Agency:
ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Henan yuxinlong ecological wudu Development Co., Ltd.
Title:
WuDu（Black Porcelain）
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_107M
Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_030M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + BETC FULLSIX / Paris
Client:
13e Rue
Title:
The Underground Premiere
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_031M
Award:
2021 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
It Wasn't Me
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_032M
Award:
2021 Out of Home Merit Award
Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_078M
Award:
2021 Out of Home Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_079M
Award:
2021 Out of Home Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_080M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_081M
Award:
2021 Out of Home Merit Award
Agency:
We Believers / New York
Client:
Stillhouse Spirits Co.
Title:
Unbreakable OOH
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_082M
Award:
2021 Out of Home Merit Award
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_083M
Award:
2021 Digital Craft Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Annual ID:
OS_DC21_026M
Award:
2021 Digital Craft Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Annual ID:
OS_DC21_027M
Award:
2021 Digital Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Annual ID:
OS_DC21_028M
Award:
2021 Digital Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Creative Use of Data
Annual ID:
OS_DC21_029M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Annual ID:
OS_HW21_056M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_021M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_074M
Award:
2021 Interactive & Online Merit Award
Agency:
CALLEN + Psyop
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_075M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_076M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_077M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_078M
Award:
2021 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Bose
Title:
Noise-O-Meter
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_079M
Award:
2021 In-House Merit Award
Agency:
LinkedIn Creative Studio + Chelsea Pictures + Whitehouse Post + BigFun Films
Client:
LinkedIn
Title:
Black History Month - Conversations For Change
Category:
Cultural Transformation
Annual ID:
OS_IH21_018M
Award:
2021 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_041M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN21_042M
Award:
2021 Social Media Merit Award
Agency:
MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Stunts & Activations
Annual ID:
OS_SM21_088M
Award:
2021 Social Media Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Stunts & Activations
Annual ID:
OS_SM21_089M
Award:
2021 Social Media Merit Award
Agency:
TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client:
Covenant House
Title:
Shoppable Girls
Category:
Stunts & Activations
Annual ID:
OS_SM21_090M
Award:
2021 Social Media Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Stunts & Activations
Annual ID:
OS_SM21_091M
Award:
2021 Social Media Merit Award
Agency:
VaynerMedia / New York
Client:
Busch
Title:
#Pit4Busch
Category:
Stunts & Activations
Annual ID:
OS_SM21_092M
Award:
2021 Social Media Merit Award
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Stunts & Activations
Annual ID:
OS_SM21_093M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Taiwan + Ogilvy / Hong Kong
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Annual ID:
OS_EX21_067M