The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Direct Marketing
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign Category: Direct Marketing
Sole Music Film
Agency: ‿ and us / Dubai + Good People / Cairo + BlackBox / Dubai + Zanad / Cairo
Client: Anghami Category: Branded Content
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Branded Content
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Branded Content
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Products
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Products
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Integrated Campaign
The Experimental
Agency: BBDO / Bangkok + Mum films / Bangkok + CINEDIGITAL SOUND STUDIO / Bangkok
Client: Thai Health Promotion Foundation / The e-cigarette prevention campaign Category: Film
The Shadow Jumper
Agency: Publicis One Touch / Hamburg + Jungler
Client: Beiersdorf AG, Germany/ NIVEA Category: Film
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Film
More than a job
Agency: Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client: Doctolib Category: Film
Sole Music Film
Agency: ‿ and us / Dubai + GoodPeople / Cairo + BlackBox / Dubai + Zanad / Cairo
Client: Anghami Category: Film
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Film
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Film
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Print
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Print
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Social Media
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Social Media
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Craft / Writing
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Innovation & Transformation / Innovation in Health & Wellness
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Health & Wellness
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Health & Wellness
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Health & Wellness
See My Skin
Agency: Edelman / New York
Client: Vaseline Category: Innovation & Transformation / Innovation in Health & Wellness
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Health & Wellness
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Out of Home
Sugar kids
Agency: VMLY&R HEALTH / Madrid
Client: Spanish Ministry of Consumer Affairs Category: Out of Home
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Public Relations
Sobercoins
Agency: Happiness / an FCB alliance / Brussels
Client: City of Balen Category: Public Relations
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk Category: Public Relations
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Public Relations
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Design / Packaging
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Craft / Art Direction
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Craft / Art Direction
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Art Direction
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Direct Marketing
Annual ID:
OS23_HW056M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Direct Marketing
Annual ID:
OS23_HW058M
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Direct Marketing
Annual ID:
OS23_HW059M
Award:
2023 Health & Wellness Merit Award
Agency:
K1000
Client:
TV3 Marató
Title:
When the heart stops
Category:
Branded Content
Annual ID:
OS23_HW036M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Branded Content
Annual ID:
OS23_HW037M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + Good People / Cairo + BlackBox / Dubai + Zanad / Cairo
Client:
Anghami
Title:
Sole Music Film
Category:
Branded Content
Annual ID:
OS23_HW038M
Award:
2023 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Branded Content
Annual ID:
OS23_HW039M
Award:
2023 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Branded Content
Annual ID:
OS23_HW040M
Award:
2023 Health & Wellness Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Annual ID:
OS23_HW046M
Award:
2023 Health & Wellness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Products
Annual ID:
OS23_HW047M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_HW084M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Integrated Campaign
Annual ID:
OS23_HW085M
Award:
2023 Health & Wellness Merit Award
Agency:
BBDO / Bangkok + Mum films / Bangkok + CINEDIGITAL SOUND STUDIO / Bangkok
Client:
Thai Health Promotion Foundation / The e-cigarette prevention campaign
Title:
The Experimental
Category:
Film
Annual ID:
OS23_HW060M
Award:
2023 Health & Wellness Merit Award
Agency:
Publicis One Touch / Hamburg + Jungler
Client:
Beiersdorf AG, Germany/ NIVEA
Title:
The Shadow Jumper
Category:
Film
Annual ID:
OS23_HW061M
Award:
2023 Health & Wellness Merit Award
Agency:
The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Film
Annual ID:
OS23_HW062M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client:
Doctolib
Title:
More than a job
Category:
Film
Annual ID:
OS23_HW063M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + GoodPeople / Cairo + BlackBox / Dubai + Zanad / Cairo
Client:
Anghami
Title:
Sole Music Film
Category:
Film
Annual ID:
OS23_HW064M
Award:
2023 Health & Wellness Merit Award
Agency:
Droga5 / New York
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Film
Annual ID:
OS23_HW065M
Award:
2023 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Film
Annual ID:
OS23_HW066M
Award:
2023 Health & Wellness Merit Award
Agency:
Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
House of Legends
Category:
Film
Annual ID:
OS23_HW067M
Award:
2023 Health & Wellness Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Print
Annual ID:
OS23_HW072M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey / New York
Client:
Clio Health
Title:
The Anatomy of Great Creative
Category:
Print
Annual ID:
OS23_HW073M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client:
Four Paws
Title:
Pets of War
Category:
Print
Annual ID:
OS23_HW074M
Award:
2023 Health & Wellness Merit Award
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Social Media
Annual ID:
OS23_HW070M
Award:
2023 Health & Wellness Merit Award
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Social Media
Annual ID:
OS23_HW071M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Radio & Audio
Annual ID:
OS23_HW083M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Online & Mobile
Annual ID:
OS23_HW068M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile
Annual ID:
OS23_HW069M
Award:
2023 Health & Wellness Merit Award
Agency:
Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
House of Legends
Category:
Craft / Writing
Annual ID:
OS23_HW092M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW096M
Award:
2023 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW097M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW098M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW099M
Award:
2023 Health & Wellness Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW100M
Award:
2023 Health & Wellness Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW101M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Out of Home
Annual ID:
OS23_HW075M
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R HEALTH / Madrid
Client:
Spanish Ministry of Consumer Affairs
Title:
Sugar kids
Category:
Out of Home
Annual ID:
OS23_HW076M
Award:
2023 Health & Wellness Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Public Relations
Annual ID:
OS23_HW077M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
City of Balen
Title:
Sobercoins
Category:
Public Relations
Annual ID:
OS23_HW078M
Award:
2023 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Public Relations
Annual ID:
OS23_HW079M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Public Relations
Annual ID:
OS23_HW080M
Award:
2023 Health & Wellness Merit Award
Agency:
HOY by Havas / Argentina
Client:
ALMA
Title:
I Don't Remember
Category:
Public Relations
Annual ID:
OS23_HW081M
Award:
2023 Health & Wellness Merit Award
Agency:
Citizen Relations / Toronto
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Public Relations
Annual ID:
OS23_HW082M
Award:
2023 Health & Wellness Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Design / Packaging
Annual ID:
OS23_HW048M
Award:
2023 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Design / Packaging
Annual ID:
OS23_HW049M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_HW087M
Award:
2023 Health & Wellness Merit Award
Agency:
The Leith Agency / Edinburgh
Client:
Head For Change
Title:
Unforgettable Moments
Category:
Craft / Art Direction
Annual ID:
OS23_HW088M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Art Direction
Annual ID:
OS23_HW089M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client:
Four Paws
Title:
Pets of War
Category:
Craft / Art Direction
Annual ID:
OS23_HW090M
Award:
2023 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Craft / Art Direction
Annual ID:
OS23_HW091M