The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Websites / Mobile-only
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Websites / Mobile-only
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police Category: Online Advertising / Native Ads
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Metaverse
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Metaverse
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Online & Mobile Video / Online-only Video - Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online & Mobile Video / Online-only Video - Single
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online & Mobile Video / Interactive Video
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client: Spark Category: Utility
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Utility
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Utility
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Utility
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Utility
Rainbow Deposits
Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client: Bank of Montréal Category: Mobile Applications
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's Category: Mobile Applications
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Online Community Platform / Use of Existing Platform
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Online Community Platform / Use of Existing Platform
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Online Community Platform / Use of Existing Platform
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Brand Partnerships
Triangle Tracker
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris + Havas Paris / Puteaux
Client: FNAC Category: Customer Experience / CX
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Customer Experience / CX
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
The Dream Tapestry
Agency: Goodby Silverstein & Partners
Client: The Dalí Museum Category: Digital Installations / Interactive & Immersive
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Physical Product & Mobile Integration
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Gaming / Online
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Gaming / Online
The Female Gaze
Agency: Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse
Client: Kunsthal Charlottenborg Category: Websites / Desktop & Responsive
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Websites / Desktop & Responsive
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Websites / Desktop & Responsive
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Websites / Mobile-only
Annual ID:
OS23_IN037M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Websites / Mobile-only
Annual ID:
OS23_IN038M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN076M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Toaster / Singapore + Google India
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN077M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN078M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN079M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN080M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN081M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
HOST/HAVAS / Sydney + Casefile / Sydney
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Annual ID:
OS23_IN055M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Utility / Ecommerce
Annual ID:
OS23_IN047M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Annual ID:
OS23_IN048M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Media.Monks / Amsterdam + Jam3 / Amsterdam
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Annual ID:
OS23_IN068M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_IN069M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Annual ID:
OS23_IN070M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Spotify Island on Roblox
Category:
Metaverse
Annual ID:
OS23_IN071M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS23_IN057M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS23_IN058M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN056M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Annual ID:
OS23_IN041M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Annual ID:
OS23_IN042M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Annual ID:
OS23_IN043M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Annual ID:
OS23_IN044M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Utility
Annual ID:
OS23_IN045M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Annual ID:
OS23_IN046M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
NFTs
Annual ID:
OS23_IN067M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client:
Bank of Montréal
Title:
Rainbow Deposits
Category:
Mobile Applications
Annual ID:
OS23_IN039M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client:
Domino's
Title:
Mind Ordering
Category:
Mobile Applications
Annual ID:
OS23_IN040M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
DDB Group Germany
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN052M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN053M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN054M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IN072M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FRED & FARID / Paris + La Redoute / Roubaix
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Brand Partnerships
Annual ID:
OS23_IN073M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Annual ID:
OS23_IN074M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Annual ID:
OS23_IN075M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Triangle Tracker
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN064M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
R/GA US
Client:
Nike
Title:
Just A/Run
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN065M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris + Havas Paris / Puteaux
Client:
FNAC
Title:
Unrecommended By Algorithm
Category:
Customer Experience / CX
Annual ID:
OS23_IN049M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Annual ID:
OS23_IN050M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Annual ID:
OS23_IN051M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS23_IN059M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Goodby Silverstein & Partners
Client:
The Dalí Museum
Title:
The Dream Tapestry
Category:
Digital Installations / Interactive & Immersive
Annual ID:
OS23_IN066M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN062M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN063M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Gaming / Online
Annual ID:
OS23_IN060M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Gaming / Online
Annual ID:
OS23_IN061M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse
Client:
Kunsthal Charlottenborg
Title:
The Female Gaze
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN032M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN033M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN034M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN035M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN036M
