The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Don't Die Before You Try It
Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Low Budget
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Low Budget
Don't Have To Live Like This
Agency: Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA
Client: March Fourth Category: Low Budget
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Through My Eyes
Agency: FCB New Zealand / Auckland
Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney
Agency: Leo Burnett / Paris + Prodigious / Saint-Denis
Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood
Agency: Translation / Brooklyn + Beats by Dre / Culver City
Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk
Agency: Ogilvy / Toronto + Shift Post / New York + OPC / Toronto
Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Rock Star
Agency: Ogilvy / LA + O Positive + Elements Music + MackCut
Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Innovation & Transformation / Innovation in Film
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Innovation & Transformation / Innovation in Film
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Innovation & Transformation / Innovation in Film
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Innovation & Transformation / Innovation in Film
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Television & VOD / Varying Length Series
A Mountain of Entertainment 3.0
Agency: Paramount+
Client: Paramount+ Category: Television & VOD / Varying Length Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / Varying Length Series
Award:
2023 Film & Video Merit Award
Agency:
Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client:
SAXX Underwear
Title:
How A Gentleman Treats His Balls
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI047M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client:
Progressive Insurance
Title:
Replay
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI048M
Award:
2023 Film & Video Merit Award
Agency:
Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client:
Dave's Hot Chicken
Title:
Don't Die Before You Try It
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI049M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Low Budget
Annual ID:
OS23_FI122M
Award:
2023 Film & Video Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Annual ID:
OS23_FI123M
Award:
2023 Film & Video Merit Award
Agency:
Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA
Client:
March Fourth
Title:
Don't Have To Live Like This
Category:
Low Budget
Annual ID:
OS23_FI124M
Award:
2023 Film & Video Merit Award
Agency:
AMVBBDO / London
Client:
Essity Tena
Title:
#lastlonelymenopause
Category:
Brand Partnerships
Annual ID:
OS23_FI125M
Award:
2023 Film & Video Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_FI126M
Award:
2023 Film & Video Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI050M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett / Paris + Prodigious / Saint-Denis
Client:
Solidarité Femmes
Title:
EyeMoney
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI051M
Award:
2023 Film & Video Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Multigran
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI052M
Award:
2023 Film & Video Merit Award
Agency:
Lucky Generals / London + Hungry Man Productions / London
Client:
Taylors of Harrogate - Yorkshire Tea
Title:
Leaving Speech Done Proper
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI053M
Award:
2023 Film & Video Merit Award
Agency:
BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client:
Loto (French national lottery)
Title:
Grandma
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI054M
Award:
2023 Film & Video Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI055M
Award:
2023 Film & Video Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Hands-free
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI056M
Award:
2023 Film & Video Merit Award
Agency:
Translation / Brooklyn + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
Fatherhood
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI057M
Award:
2023 Film & Video Merit Award
Agency:
Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client:
ZenBusiness
Title:
Own What's Yours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI058M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Toronto + Shift Post / New York + OPC / Toronto
Client:
TD Bank
Title:
Taboo Talk
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI059M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI060M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Share the Joy
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI061M
Award:
2023 Film & Video Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI062M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / LA + O Positive + Elements Music + MackCut
Client:
Workday
Title:
Rock Star
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI063M
Award:
2023 Film & Video Merit Award
Agency:
Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client:
Adidas
Title:
Impossible Is Nothing
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI064M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI065M
Award:
2023 Film & Video Merit Award
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI127M
Award:
2023 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI128M
Award:
2023 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI129M
Award:
2023 Film & Video Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI130M
Award:
2023 Film & Video Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI076M
Award:
2023 Film & Video Merit Award
Agency:
Paramount+
Client:
Paramount+
Title:
A Mountain of Entertainment 3.0
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI077M