The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Writing / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Writing / Single
Junk Sleep - Don't Sleep on Sleep
Agency: Droga5 / New York
Client: Mattress Firm Category: Writing / Single
The Myth
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client: Wieden+Kennedy Category: Writing / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Writing / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Writing / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Annual ID:
OS23_MI072M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Annual ID:
OS23_MI074M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Writing / Single
Annual ID:
OS23_MI063M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Writing / Single
Annual ID:
OS23_MI064M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York
Client:
Mattress Firm
Title:
Junk Sleep - Don't Sleep on Sleep
Category:
Writing / Single
Annual ID:
OS23_MI065M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client:
Wieden+Kennedy
Title:
The Myth
Category:
Writing / Single
Annual ID:
OS23_MI066M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Writing / Single
Annual ID:
OS23_MI067M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Writing / Single
Annual ID:
OS23_MI068M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Annual ID:
OS23_MI069M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Writing / Single
Annual ID:
OS23_MI070M