The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Casting
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA Category: Casting
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government Category: Casting
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Casting
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Annual ID:
OS23_MI107M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Annual ID:
OS23_MI108M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Annual ID:
OS23_MI109M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Casting
Annual ID:
OS23_MI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Annual ID:
OS23_MI112M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile
Category:
Casting
Annual ID:
OS23_MI113M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Annual ID:
OS23_MI114M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + FCB Africa / Cape Town
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Annual ID:
OS23_MI115M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Annual ID:
OS23_MI116M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles
Client:
Google Pixel
Title:
Young Love
Category:
Casting
Annual ID:
OS23_MI117M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Casting
Annual ID:
OS23_MI118M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VCCP / San Francisco + O Positive + Native
Client:
Native
Title:
Traffic Stop
Category:
Casting
Annual ID:
OS23_MI119M