The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Casting
SILENT HILL f Teaser Trailer
Agency: SHIROGUMI INC. / Tokyo
Client: Konami Digital Entertainment Co., Ltd. Category: Trailers & Teasers
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Writing / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Writing / Single
Junk Sleep - Don't Sleep on Sleep
Agency: Droga5 / New York
Client: Mattress Firm Category: Writing / Single
The Myth
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client: Wieden+Kennedy Category: Writing / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Writing / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Writing / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Moving Image Craft
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Innovation & Transformation / Innovation in Moving Image Craft
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Moving Image Craft
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Moving Image Craft
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Direction / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Direction / Single
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Direction / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Direction / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Direction / Single
Legalize Us
Agency: Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client: Cannabis Amnesty Category: Direction / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Direction / Single
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Production Design
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Production Design
Holiday Train
Agency: Alto NYC / New York + MJZ
Client: Montefiore Einstein Category: Production Design
The World is Your Cart
Agency: Droga5 / New York + Instacart + Electric Theatre Collective + Imperial Woodpecker
Client: Instacart Category: Production Design
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Casting
Annual ID:
OS23_MI118M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VCCP / San Francisco + O Positive + Native
Client:
Native
Title:
Traffic Stop
Category:
Casting
Annual ID:
OS23_MI119M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Casting
Annual ID:
OS23_MI120M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SHIROGUMI INC. / Tokyo
Client:
Konami Digital Entertainment Co., Ltd.
Title:
SILENT HILL f Teaser Trailer
Category:
Trailers & Teasers
Annual ID:
OS23_MI122M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Writing / Single
Annual ID:
OS23_MI063M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Writing / Single
Annual ID:
OS23_MI064M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York
Client:
Mattress Firm
Title:
Junk Sleep - Don't Sleep on Sleep
Category:
Writing / Single
Annual ID:
OS23_MI065M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client:
Wieden+Kennedy
Title:
The Myth
Category:
Writing / Single
Annual ID:
OS23_MI066M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Writing / Single
Annual ID:
OS23_MI067M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Writing / Single
Annual ID:
OS23_MI068M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Annual ID:
OS23_MI069M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Writing / Single
Annual ID:
OS23_MI070M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Writing / Single
Annual ID:
OS23_MI071M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI128M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI129M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI130M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI131M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Annual ID:
OS23_MI046M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Annual ID:
OS23_MI047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Direction / Single
Annual ID:
OS23_MI048M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Direction / Single
Annual ID:
OS23_MI049M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Direction / Single
Annual ID:
OS23_MI051M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Direction / Single
Annual ID:
OS23_MI052M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Direction / Single
Annual ID:
OS23_MI053M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Somesuch / Los Angeles & London
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Annual ID:
OS23_MI054M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Annual ID:
OS23_MI055M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Annual ID:
OS23_MI056M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Direction / Single
Annual ID:
OS23_MI057M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client:
Cannabis Amnesty
Title:
Legalize Us
Category:
Direction / Single
Annual ID:
OS23_MI058M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Direction / Single
Annual ID:
OS23_MI059M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Production Design
Annual ID:
OS23_MI096M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Production Design
Annual ID:
OS23_MI097M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Production Design
Annual ID:
OS23_MI098M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Alto NYC / New York + MJZ
Client:
Montefiore Einstein
Title:
Holiday Train
Category:
Production Design
Annual ID:
OS23_MI099M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Instacart + Electric Theatre Collective + Imperial Woodpecker
Client:
Instacart
Title:
The World is Your Cart
Category:
Production Design
Annual ID:
OS23_MI100M