The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card Category: Physical Products & Apparel
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Physical Products & Apparel
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup Category: Physical Products & Apparel
I...Voted Sticker
Agency: Preacher / Austin
Client: Texas Civil Rights Project Category: Physical Products & Apparel
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Physical Products & Apparel
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Craft / Printing & Production
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Newspaper / Series
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client: Blackboard Category: Newspaper / Series
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Newspaper / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Newspaper / Series
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click Category: Newspaper / Series
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Posters / Series
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Craft / Art Direction
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Newspaper / Single
Award:
2023 Print & Promotional Merit Award
Agency:
McCann / London + Weber Shandwick / London + Craft / London
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Physical Products & Apparel
Annual ID:
OS23_PT046M
Award:
2023 Print & Promotional Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Physical Products & Apparel
Annual ID:
OS23_PT047M
Award:
2023 Print & Promotional Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Annual ID:
OS23_PT048M
Award:
2023 Print & Promotional Merit Award
Agency:
Preacher / Austin
Client:
Texas Civil Rights Project
Title:
I...Voted Sticker
Category:
Physical Products & Apparel
Annual ID:
OS23_PT049M
Award:
2023 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Physical Products & Apparel
Annual ID:
OS23_PT050M
Award:
2023 Print & Promotional Merit Award
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Craft / Printing & Production
Annual ID:
OS23_PT067M
Award:
2023 Print & Promotional Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Annual ID:
OS23_PT027M
Award:
2023 Print & Promotional Merit Award
Agency:
Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Annual ID:
OS23_PT028M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Annual ID:
OS23_PT029M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Annual ID:
OS23_PT030M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Annual ID:
OS23_PT031M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Posters / Series
Annual ID:
OS23_PT037M
Award:
2023 Print & Promotional Merit Award
Agency:
AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client:
CNN
Title:
The Polygraph
Category:
Posters / Series
Annual ID:
OS23_PT038M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Annual ID:
OS23_PT039M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_PT040M
Award:
2023 Print & Promotional Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Annual ID:
OS23_PT051M
Award:
2023 Print & Promotional Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
Craft / Art Direction
Annual ID:
OS23_PT052M
Award:
2023 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_PT053M
Award:
2023 Print & Promotional Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Annual ID:
OS23_PT054M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_PT055M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_PT056M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Craft / Art Direction
Annual ID:
OS23_PT057M