The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Best of Print & Promotional
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Newspaper / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Newspaper / Series
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Print & Promotional for Good
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Newspaper / Single
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Books / Booklets / Brochures
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Books / Booklets / Brochures
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Physical Products & Apparel
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Physical Products & Apparel
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Newspaper / Series
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards Category: Craft / Illustration
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Photography
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Product Packaging
Twiggy Full Circle
Agency: EssenceMediacom / New York, NY + eBay / San José
Client: eBay Category: Brand Partnerships
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois Category: Newspaper / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Newspaper / Series
The Newspapers Inside the Newspaper Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper Category: Print & Promotional for Good
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
Goldfish Hand Dish
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish Category: Physical Products & Apparel
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's Category: Product Packaging
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: B2B Communications
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / New Ideas in Print & Promotional
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Print & Promotional
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Print & Promotional for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Print & Promotional for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Print & Promotional for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / Use of Media in Print & Promotional
Award:
2024 Print & Promotional Best of Discipline Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Best of Print & Promotional
Annual ID:
OS24_PT000G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Series
Annual ID:
OS24_PT001G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Annual ID:
OS24_PT003G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Print & Promotional for Good
Annual ID:
OS24_PT008G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Single
Annual ID:
OS24_PT002G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_PT009G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT004G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT005G
Award:
2024 Print & Promotional Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Physical Products & Apparel
Annual ID:
OS24_PT006G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products & Apparel
Annual ID:
OS24_PT007G
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PT015S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Annual ID:
OS24_PT011S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Annual ID:
OS24_PT012S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Annual ID:
OS24_PT013S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Annual ID:
OS24_PT010S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Annual ID:
OS24_PT017S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Annual ID:
OS24_PT018S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_PT016S
Award:
2024 Print & Promotional Silver Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Product Packaging
Annual ID:
OS24_PT014S
Award:
2024 Print & Promotional Bronze Pencil
Agency:
EssenceMediacom / New York, NY + eBay / San José
Client:
eBay
Title:
Twiggy Full Circle
Category:
Brand Partnerships
Annual ID:
OS24_PT024B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DAVID / New York + Stella Artois / New York
Client:
Stella Artois
Title:
Missing Chalices
Category:
Newspaper / Series
Annual ID:
OS24_PT019B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Newspaper / Series
Annual ID:
OS24_PT020B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client:
AnNahar Newspaper
Title:
The Newspapers Inside the Newspaper Edition
Category:
Print & Promotional for Good
Annual ID:
OS24_PT023B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Annual ID:
OS24_PT025B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_PT026B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Goldfish Hand Dish
Category:
Physical Products & Apparel
Annual ID:
OS24_PT021B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client:
McDonald's
Title:
WcDonald's
Category:
Product Packaging
Annual ID:
OS24_PT022B
Award:
2024 Print & Promotional Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PT065M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Annual ID:
OS24_PT066M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT079M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT080M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Print & Promotional for Good
Annual ID:
OS24_PT067M
Award:
2024 Print & Promotional Merit Award
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Annual ID:
OS24_PT068M
Award:
2024 Print & Promotional Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Print & Promotional for Good
Annual ID:
OS24_PT069M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Print & Promotional for Good
Annual ID:
OS24_PT070M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / Use of Media in Print & Promotional
Annual ID:
OS24_PT081M
